Senior Engineering Leader 25+ Years in Software/Systems

Sasha Velichko

Tel: +1-647-***-****

ALEXANDER (SASHA) VELICHKO

Cell: +1-647-***-****

E-mail: *********@*****.***

LinkedIn: https://www.linkedin.com/in/sasha-velichko-031071289/ SUMMARY:

An accomplished engineering professional with more than 25 years in leadership roles in software engineering with an entrepreneurial spirit and a sincere passion for resolving complex problems and business challenges is looking to continue his leading experience in a challenging environment, guiding by example and utilizing vast experience in directing a team towards its objective within the deadlines and thus achieving the company goals.

HIGHLIGHTS OF QUALIFICATION, EXPERIENCE, ACHIEVEMENTS:

• Effective leader with the ability to motivate a team and influence cross teams’ decisions.

• Proven abilities in effective time management of high-volume work in an organized and professional manner under stress conditions.

• Solid knowledge of what it takes to deliver products to market supported with an outstanding record of delivered products and designs which successfully reached the market.

• In-depth technical knowledge in software/system design, architecture and development.

• Co-inventor for over 50 patents.

• Extensive experience with ISO:2015 audits, SR&ED submissions.

• Exceptional analytical and problem-solving skills, strong communication and interpersonal skills. PROFESSIONAL EXPERIENCE:

Sr. Manager, Perception, Fusion & Environment NA/Japan, Site Manager Magna Electronics, October 2015 – December 31, 2025

• Managed a multidiscipline (algorithm, embedded, systems, FPGA) team of 50+ engineers across multiple locations (Canada, USA, India).

• Played a key role in cross-functional teams’ interaction

• Granted a new business nomination with major Japanese OEM.

• Driven the team to deliver ADAS features such as Object Detection (Machine Learning and DNN based), Road Lane Markings Detection, Trailering Assist, Parking Assist, Autonomous Vehicle Parking, Factory and Service Cameras Calibration to major automotive OEMs in NA and Japan. Team leader, Embedded Software

Novero, April 2010 – August 2015

• Managed a team responsible for designing, developing and prototyping of an after-market telematics box.

• Managed a team responsible for Telematics ECU development and deployment for one of the major European car manufacturers.

• Managed a team responsible for design, prototyping and development of consumer products including cloud based musical player, foldable touch screen laptop, Apple compatible car play system.

Sasha Velichko Page 2 of 3

Tel: +1-647-***-****

Co-Founder/Director, Software Engineering

Cignias™ Inc., October 2008 – March 2010

• Built up a multi-site software team with over 20 engineers and organized an effective development process within the team.

• Architected and designed all software components of the Cignias™ NAO Symphony product line

(Apple MFi certified), including the Linux-based advanced wireless music station and a set of clients interacting with the station running on iPhone OS and BlackBerry OS smartphones.

• Invented and contributed to filings for a dozen of company’s patents. Technical Team leader, VDSP Modeling

Genesis Microchip Inc., April 2007 – September 2008

• Primary individual responsible for initiating and supervising procedures that allow for the effective migration of algorithm-proven ideas in MatLab to ready-to-run models that proceed through verification against an RTL implementation.

• Key contributor responsible for the software design, implementation and testing of several video processing algorithms including de-interlacing, scaling, frame rate conversion, etc., as well assisting other engineers in RTL verification of corresponding blocks.

• Responsible for performance improvement of existing models as well as software architecture of new models.

Technical Team leader, Embedded Software

Genesis Microchip Inc., April 2005 – March 2007

• Managed a team responsible for the design and implementation of a Teletext 1.5/2.5 decoder, Closed Caption presentation engine and DVB subtitles decoder for Genesis Microchip’s ATV and DTV platforms.

• Awarded and recognized as Employee of the Quarter (Q4/2006) for outstanding performance and exceptional quality of work.

Sr. Engineer, Embedded Software

Genesis Microchip Inc., April 2003 – March 2005

• Led a team responsible for the design and implementation of an OSD (On Screen Display) design suite for Genesis Microchip’s ATV platform (involving low-level fast drawing primitives, OSD controls, OSD control engine creation), and OSD API design.

• Invented and designed several ASIC accelerator blocks to improve overall software performance.

• Provided extensive customer support for Tier 1 LCD TV & Monitor manufacturers and training in the above areas, including on-site problem solving.

Engineer, Embedded Software

Genesis Microchip Inc., January 2000 – March 2003

• Worked as a firmware developer in LCD monitors domain for major Japanese customers.

• Involved in the design and development process of a proprietary OSD (On Screen Display) scripting language, its compiler (PC platform), and a corresponding embedded interpreter. EDUCATION:

• Master of Science (M.Sc.) in Computer Science

St. Petersburg State Technical University, Russia

January 1991 – February 1997

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Tel: +1-647-***-****

TECHNICAL EXPERTISE:

• Car related areas of

expertise:

Perception: traditional and DNN, cameras calibration, Telematic services; CAN, BAP, OBD II

• iOS related areas of

expertise:

MFi accessory specification; requirements and steps to design, develop and publish iOS apps to App Store

• Video related areas of

expertise:

Video processing algorithms, VBI services such as Closed Captioning (CC), Teletext 1.5/2.5 and Wide Screen Signaling

(WSS), analog and digital TV

• Programming languages: C/C++, Objective C, Java, Perl, SQL, JavaScript, HTML, Visual Basic, Pascal and shell.

• Development tools: Eclipse, EmIDE, Code Composer Studio, Code Warrior Development Studio, Xcode, MS Visual Studio, Paradigm C++, Keil and IAR

• Target platforms: ARM M/R/A families, Texas Instruments, Freescale Kinetis MCUs, Intel x86 family, MIPS 4K family and Intel 8051 family

• Managerial and design

tools:

MS Project, MS Visio, Polarion, DOORS, Enterprise Architect, Integrity (PTC), SAP, Jira

REFERENCES AVAILABLE UPON REQUEST.

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