product designer

Jasveer Kaur

Senior UI/UX & Product Designer Design Lead

Valley Stream, NY 11580 516-***-**** ************@*****.*** designerjasveer.com behance.net/jasveer_kaur US Citizen – Available Immediately

PROFESSIONAL SUMMARY

Senior Product Designer and UX Leader with 10+ years of experience delivering scalable, human-centered digital products across web, mobile, tablet, and enterprise platforms. Deep expertise in UX strategy, interaction design, product thinking, and design systems for complex B2B, B2C, SaaS, FinTech, Healthcare, and Retail verticals. Proven ability to translate ambiguous business requirements and technical constraints into intuitive, high-impact user experiences that drive adoption, conversion, and operational efficiency. Experienced design leader with a track record of mentoring teams of 5–10 designers and embedding human-centered design practices across Agile organizations. Strong command of enterprise CRM, ERP, data-heavy dashboards, multi-sided marketplace platforms, and WCAG 2.1 accessibility compliance.

CORE COMPETENCIES

• UX Strategy & Product Thinking • Human-Centered Design (HCD) • Design Systems & Component Libraries • Interaction Design & Prototyping • Information Architecture (IA) • Agile UX & Lean UX Methodology

• User Research & Usability Testing • Enterprise UX (CRM / ERP / SaaS) • Data-Driven Design & UX Metrics • Wireframing

& High-Fidelity Mockups • Accessibility (WCAG 2.1 / Section 508) • A/B Testing & Conversion Optimization • Cross-Functional Collaboration • Design Leadership & Mentorship • Service Design & Journey Mapping • Product Discovery

& Roadmap Planning • Marketplace & Platform Design • Dashboard & Data Visualization UX PROFESSIONAL EXPERIENCE

Lowe’s Apr 2025 – Present Lead Product Designer New Jersey, USA

• Defined and led end-to-end UX strategy for enterprise-scale CRM and internal digital products, partnering with C-suite stakeholders to establish product vision, KPIs, and measurable success metrics.

• Redesigned enterprise onboarding and core task workflows, driving a 40% improvement in task completion rates and significantly reducing onboarding time across large-scale operations teams.

• Architected complex multi-role permission systems, dynamic pricing rule engines, negotiation workflows, and multi-step fulfillment logic spanning B2B contractor and retail surfaces.

• Produced end-to-end UX deliverables — user journey maps, low- and high-fidelity wireframes, interactive prototypes, and production-ready UI specifications — entirely within Figma.

• Established a scalable enterprise design system with WCAG 2.1-compliant component libraries across web and mobile, reducing design-to-development cycle time by 30%.

• Partnered with engineering leads on API integration patterns, JSON-driven UI state management, and design handoff documentation, cutting implementation errors by 25%.

• Embedded human-centered design and data-driven design practices into Agile/Scrum ceremonies including sprint planning, backlog grooming, design reviews, and retrospectives.

• Identified UX risks and usability gaps through heuristic evaluations and moderated user testing sessions, delivering design solutions that measurably improved product quality and adoption.

• Mentored junior and mid-level designers through structured design critiques, documentation standards, and best-practice workshops, raising overall team design maturity.

Key Projects:

• Lowe’s Pro Marketplace Platform: Led full-cycle UX and UI design for a large-scale B2B marketplace enabling bulk product discovery, negotiated pricing, bidding workflows, order placement, real-time delivery tracking, and contractor-specific personalized experiences across desktop and mobile.

• Lowe’s Pro Partner App: Designed a contractor enablement platform from concept to MVP, covering registration flows, project lifecycle management, location-based fulfillment discovery, partner routing logic, loyalty programs, and rewards integration.

Sheraden Lighting Mar 2023 – Mar 2025 Senior Product Designer New York, NY

• Spearheaded UX design for a suite of enterprise internal platforms including ERP, CRM, product management, employee management, attendance tracking, and retail workforce scheduling applications.

• Translated complex multi-department workflows across sales, inventory, logistics, and customer service into streamlined digital solutions, reducing manual process time by 35%.

• Defined UX strategy, product scope, and success metrics aligned with operational efficiency goals, presenting design decisions directly to executive leadership.

• Managed and mentored a team of 5 UX designers, conducting weekly design critiques, establishing documentation standards, and maintaining consistent quality across all product lines.

• Increased enterprise system adoption by simplifying high-complexity workflows and eliminating redundant process steps identified through structured usability testing.

Bank of America Jan 2023 – Mar 2023 Senior Product Designer New York, NY

• Designed secure enterprise trading platforms processing real-time financial data for over 100,000 users, applying rigorous interaction design and information architecture principles.

• Applied WCAG 2.1 accessibility standards and mobile-first design principles across all surfaces, ensuring full regulatory compliance and inclusive user experiences.

• Delivered a 22% reduction in customer support requests through targeted usability testing, heuristic evaluations, and iterative A/B testing on high-traffic user flows.

EHE Health May 2021 – Oct 2022 Senior Product Designer New York, NY

• Led end-to-end redesign of patient-facing digital health platforms, improving Net Promoter Score (NPS) by 25% through user research-driven design and streamlined patient journeys.

• Conducted multi-method UX research — contextual interviews, moderated usability tests, and diary studies — with healthcare providers and patients to surface high-impact design opportunities.

• Architected HIPAA-compliant UX patterns and data presentation frameworks across all digital touchpoints, balancing regulatory alignment with a seamless, accessible user experience. Bank of America Jul 2019 – Jan 2021 Product Designer Jersey City, NJ

• Designed financial dashboards and investment management tools for retail and institutional banking customers, applying data visualization best practices to present complex financial data with clarity.

• Increased customer retention by 12% through improved usability, streamlined navigation flows, and enhanced data visualization in investment portfolio management tools.

• Collaborated with product managers and engineers in an Agile environment to iterate rapidly on high-fidelity prototypes informed by analytics and user feedback.

Star Electric Nov 2017 – Apr 2019 Product Designer New York, NY

• Led UX design for AI, robotics, and IoT control platforms serving over 37,000 users, designing complex multi-device management interfaces with real-time operational data streams.

• Reduced user error rates by 22% through iterative usability testing, error-state redesigns, and task-flow simplification on mission-critical operator interfaces.

GRIPS Apr 2014 – Aug 2017 UI/UX Designer Punjab, India

• Managed a design team of 10+ designers delivering enterprise and consumer UX solutions across web and mobile, establishing team workflows and quality standards.

• Built scalable Figma-based design systems with responsive component libraries, reducing design production time by 40% and ensuring cross-platform visual consistency.

• Delivered end-to-end UX across multiple concurrent product lines, managing stakeholder relationships and aligning design output with measurable business objectives.

TOOLS & TECHNOLOGIES

Design & Prototyping Research & Testing Diagramming Analytics

Collaboration

Accessibility

EDUCATION

Figma, Adobe XD, Sketch, Axure RP, Balsamiq, InVision, Principle, ProtoPie UserTesting, Maze, Lookback, Hotjar, FullStory, Optimal Workshop, Dovetail, Mixpanel Miro, Mural, FigJam, Lucidchart

Google Analytics, Amplitude, FullStory

Jira, Confluence, Notion, Zeplin, Abstract, Slack

WCAG 2.1, Section 508, ARIA Standards

Master of Design (MDes) Lovely Professional University, India Bachelor of Design (BDes) Punjab University, Chandigarh, India Diploma in Web Design Modern Institute of Technology, India CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

• Google UX Design Professional Certificate — Google / Coursera

• Human-Centered Design — IDEO U

• Interaction Design Specialization — UC San Diego / Coursera

• Agile Product Management & Scrum — Scrum Alliance / PMI

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