Finance & Operations Exec - P&L, FP&A, Growth Leadership

Francisco Gonzalez

Finance & Operations Executive FP&A • P&L Management • Revenue Growth

*********@*****.*** • 512-***-**** • Charlotte, NC • linkedin.com/in/franciscogonzalez • gonzalezcastroconsulting.com PROFESSIONAL SUMMARY

I’m a finance and operations executive with 15+ years running P&L across multi-unit portfolios in the U.S., Latin America, and Spain. I’ve spent the last decade owning budgets, forecasting models, and financial reporting for organizations ranging from boutique luxury hospitality to scaling franchise operations. I present directly to executives, translating financial data into clear narratives that drive decisions. I’m comfortable building a revenue growth management framework from scratch, renegotiating vendor contracts, or leading a team. Bilingual English/Spanish. SKILLS

Financial Leadership: P&L Ownership · Income Statement & Balance Sheet Management · Budgeting & Forecasting · Variance Analysis · EBITDA Optimization · Gross Margin Expansion · Financial Planning & Analysis FP&A · Labor Cost Management · Sales Finance Business Partnering

Revenue & Growth: Revenue Growth Management (RGM) · Price-Pack Architecture · Promotional ROI Analysis · Gross-to-Net (GTN) Modeling · Unit Economics

Operations & Scale: Multi-Unit Operations · Regional Leadership · SOP Design · Process Optimization · Vendor Negotiation · Business Case Development · Data Analysis · Team Development • Cross-Cultural Leadership Stakeholder Management: Executive Readouts · Financial Storytelling · Cross-Functional Facilitation · C-Suite & Ownership Advisory · Board-Level Presentation · Risk & Opportunity Analysis PROFESSIONAL EXPERIENCE

Finance & Operations Strategy Director Fork Hospitality Group / Netflix Remote Aug 2020 – Jan 2026 11-unit hospitality and F&B portfolio · $30M–$35M annual revenue · Full P&L ownership

• Served as Finance Business Partner to the executive team across an 11-unit portfolio — translated P&L performance, forecast variances, and channel-level trends into actionable readouts that drove capital allocation and commercial decisions.

• Delivered 12% cost reduction ($220K in annual recurring savings) through vendor negotiation and net margin mix analysis, improving EBITDA predictability across a $30–35M portfolio.

• Built and managed a full revenue growth management (RGM) framework: price-pack architecture, promotional ROI analysis, and gross-to-net (GTN) modeling aligned to operator needs and brand strategy.

• Designed and maintained KPI dashboards used by the executive team for weekly and monthly decision-making; structured financial business cases that supported operator acquisition and territory expansion.

• Managed cross-functional coordination across 50+ person teams in Marketing, Distribution, and Operations to keep financial targets on track — including oversight of LATAM supplier relationships and alcohol procurement contracts.

• Built NPD financial models for new product launches and seasonal concepts, assessing investment-to-return ratios before any capital was committed.

Senior Director of Operations & Finance Wayback Burger Austin, TX Aug 2022 – Jan 2026 Multi-location franchise · Full P&L, payroll, and staffing budget ownership

• Acted as the commercial finance lead for the franchise, building the financial bridge between sales performance, channel-level contribution margin, and operational cost decisions, ensuring every trade-off was grounded in ROI.

• Grew annual revenue 76% and 44% YoY across locations, driven by disciplined COGS, labor controls, and a revenue growth management approach applied at the franchise level.

• Managed full P&L, payroll, staffing budgets, and financial reporting for multi-location franchise operation; achieved 98% Quality Assurance rating reflecting operational and financial governance excellence.

• Executed gross margin expansion through COGS management, vendor renegotiation, and price-pack architecture; reduced forecast variance and improved reporting accuracy.

• Built and led a 15-person team across locations; designed structured performance management that lifted productivity 92% and significantly improved retention.

• Designed multi-channel go-to-market strategy with financial ROI tracking across influencer, community, and event channels — boosting customer traffic 53% in year one. Senior Director of Operations & Finance Hotel Esencia Playa del Carmen, Mexico Oct 2018 – Mar 2021 Forbes 5-Star luxury hospitality · Multi-outlet F&B

• Led financial strategy and full P&L management — budgeting, forecasting, variance reporting, and capital allocation recommendations presented to ownership.

• Grew profit margins 10% through vendor renegotiation, strategic menu engineering, and upselling programs; tracked KPIs including COGS, labor cost %, revenue per cover, and promotional ROI.

• Achieved Forbes F&B score of 96 — result of tying operational accountability directly to financial performance metrics.

• Led POS system upgrade, integrating advanced analytics; improved revenue tracking across all outlets, and gave finance better data for forecasting and reporting.

• Created incentive programs linked directly to financial KPIs, driving performance in the high-margin revenue streams that mattered most.

• Managed LATAM supplier and beverage procurement relationships; negotiated pricing agreements that protected cost without compromising luxury brand standards.

Director of Business Strategy & Finance Hacienda Xcanatún Playa del Carmen, Mexico Aug 2017 – Oct 2018

• Directed operating budgets, financial forecasting, and reporting for luxury operations during a corporate transition — kept financial controls intact while leadership changed.

• Improved food cost efficiency 10% through vendor negotiations, procurement strategy, and waste reduction.

• Built financial model and business case for a new experiential dining concept; partnered with operations and marketing to align revenue targets with programming costs before any investment was made. Founder & Director of Business Development La Gambeta Mexico City, Mexico Jan 2015 – Aug 2017

• Founded and ran my own restaurant from the ground up – full P&L ownership, business development, client relationships, and operational execution.

Assistant F&B Director JW Marriott Hotel Mexico City, Mexico Aug 2013 – Sep 2014

• Supported P&L oversight, cost of goods management, labor controls, and KPI tracking across bar, restaurant, and event F&B at a Forbes-rated luxury property.

• Contributed to vendor negotiations and beverage procurement — cost control and quality standards aligned to Marriott brand requirements.

Chef de Partie The Ritz-Carlton Mexico City, Mexico Nov 2011 – Aug 2013

• Operational foundation at a Forbes 5-Star property. Developed the discipline and standards that have informed every management role since.

EDUCATION

Bachelor of Business Administration — Management & Finance Universidad Iberoamericana 2005 – 2010 Master of Arts — Business Strategy, Food & Wine Studies The Culinary Institute of America 2011 – 2013 TOOLS & SYSTEMS

Financial Systems: Oracle ERP / SAP, Hyperion, Anaplan, QuickBooks Analytics & BI: Power BI, Tableau, Advanced Excel (Financial Modeling), SQL (working knowledge) Forecasting & Planning: Adaptive Insights, Hyperion / Anaplan CRM & Operations: Salesforce CRM, Jira, Confluence, Google Workspace, Microsoft 365 POS & Hospitality: Oracle Micros Fidelio, NCR Aloha Cloud, Toast POS CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

• Project Management Professional (PMP)® — PMI

• HACCP Alliance Certified — International HACCP Alliance

• Hotel Management — Universidad de las Islas Baleares, Spain

• Emotional Intelligence — Universidad Anáhuac Mayab

• ServSafe Manager Certified

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