AI-Enabled Generalist Content & Social Strategist

JESS HOLLEN

Executive Visibility + Narrative

Content Strategy + AI Visibility

Social + Community Growth

GTM Content Operations

Hollywood, FL **********.********@*****.***

https://www.linkedin.com/in/jesshollencreative-xyz/ PROFESSIONAL SUMMARY

Creative and strategic Social Media & Communications Marketing Leader with 10+ years of experience building high-performing content systems, campaigns, and communities across B2B, B2C, and B2B2C environments. Proven track record driving audience growth, demand generation, and brand visibility across entertainment, broadcast media, professional lighting, Web3, and executive education. Known for translating complex products and ideas into clear, compelling narratives that perform—combining storytelling, performance marketing, SEO, and community strategy to support revenue, engagement, and long-term brand equity. Equally effective collaborating cross-functionally with executives, product teams, creatives, and global stakeholders to scale impact.

Noteworthy TL;DR

● Global Media Syndication: Produced segments for Modern Living & Worldwide Business with Kathy Ireland as a Senior Coordinating Producer, with global syndication across Bloomberg, FOX Business, E! Entertainment Television, and WeTV

● Revenue Generation: Delivered $2M+ in new business as part of the business development arm of the production team — sourcing, qualifying, and onboarding clients for nationally syndicated TV features

● Press placements: Associated Press, Yahoo! Finance, USA Today, MarketWatch, Medium, Cision PR Newswire

● Dr. Ray Blanchard: Grew his Instagram by 20% through an organic content strategy and inbound marketing funnel that converted followers into discovery calls

● Toilet Paper Hands (TacoCat Crypto): Wrote the content & built their gamified edutech Kickstarter campaign — fully funded ahead of launch

● Community Management & Channel Growth: Contributed to significant multi-platform audience and engagement growth across professional lighting brands: o ChamSys Instagram: +31%, LinkedIn: +33%, LinkedIn Engagement: +75% o Chauvet Professional LinkedIn: +200%, YouTube: +13% o Kino Flo LinkedIn: +800%

PROFESSIONAL EXPERIENCE

Global Social Media Marketing Manager Chauvet Lighting & Sons LLC CHAUVET Professional • ChamSys • Kino Flo Lighting Systems October 2022 - April 2025

Informed global social media strategy, content performance, and community engagement for three B2B and B2B2C lighting brands — CHAUVET Professional, ChamSys, and Kino Flo — spanning entertainment, architectural, cinematography, broadcast, and lighting control markets. Managed end-to-end operations including organic and paid media, influencer and UGC campaigns, product launch support, creative copywriting, campaign reporting, and cross-functional collaboration with global brand managers, design teams, and executives across time zones. Strategic Content Leadership

● Oversaw global social publishing calendars across Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter), managing a cumulative workload of over 3,700 curated posts across brands.

● Packaged and deployed full-funnel performance content campaigns that extend product launches and repurpose assets to drive audience growth, engagement, and web traffic.

● Collaborated with creative and international marketing teams to ensure consistent storytelling across global activations and product launch cycles.

Paid Media & Performance Marketing

● Deployed hundreds of paid campaigns across brands over two years, utilizing budget optimization strategies to refine demographic targeting for product launches and audience growth.

● Campaign efforts contributed to web traffic exceeding 128K visits across all brands.

● Notable audience growth on Instagram (Chauvet Professional: 20%) and other channels due to performance-driven strategies.

Community Management & Brand Visibility

● Managed thousands of messages and notifications, integrating technical support, customer service, and sales support into social care workflows.

● Leveraged user-generated content (UGC) from story mentions and tags to redistribute content, driving engagement and elevating brand visibility.

● Contributed to significant audience growth across platforms as a result of responsive community management:

ChamSys IG: +31% ChamSys LinkedIn: +33% ChamSys LinkedIn Engagement: +75%

Chauvet Professional LinkedIn: +200% YouTube: +13%

Kino Flo LinkedIn: +800%

Real-Time Global Event Coverage

● Provided real-time social coverage for global trade shows and activations, sourcing assets from brand, international, and video teams, packaging content for immediate publishing.

● Deployed geo-targeted brand awareness campaigns in tandem with events, maximizing visibility while enhancing community engagement with timely, redistributed UGC. Creative Brief Development & Strategic Guidance

● Supported content production strategy for product launches by defining social asset requirements and delivering data- informed format and deployment guidelines.

● Actively engaged in brainstorming and post-campaign debrief sessions to optimize future executions and creative impact. Cross-Functional Leadership

● Led campaign performance reporting sessions with departmental leadership to provide insights that influence broader marketing strategy.

● Developed internal SOPs for social listening and community management workflows.

● Used AI tools like ChatGPT and Gemini to ideate funnel campaign strategies, and refine content marketing with real-time industry research.

Investor Relations & Corporate Communications Tacocat•Wildcard•Toilet Paper Hands March 2022 – November 2022

Contracted to lead SEO-driven copywriting, campaign messaging, and investor communications for a gamified financial literacy platform developed by the core executive team behind the Tacocat and WildCard cryptocurrency ecosystems. The Toilet Paper Hands (TPH) initiative served as a DeFi education and fundraising vehicle for the web3 community.

● Content Strategy & Execution: Developed and executed a robust suite of SEO-optimized content, including press releases, long-form articles, investor newsletters, blog content, and email marketing campaigns— aligned with brand positioning and performance goals.

● Fundraising Communications: Authored the full fundraising narrative for a Kickstarter campaign that achieved 100% of funding goals before the marketing phase began, validating message resonance and audience alignment.

● Media Placement & Digital PR: Secured extensive media pickups across major distribution networks, including the Associated Press, Yahoo Finance, MarketWatch, USA Today, CisionPR Newswire, and Medium—garnering thousands of placements and significantly boosting digital footprint.

● Brand Messaging & Positioning: Collaborated directly with founders and leadership to shape brand tone, mission-driven communications, and educational positioning, supporting investor outreach and stakeholder engagement.

● SEO Performance & Thought Leadership: Produced search-optimized assets that contributed to discoverability, traffic generation, and industry credibility—supporting both top-of-funnel awareness and mid- funnel consideration efforts.

Marketing Coordinator • Creative Operations Mgr • Lead Copy ARCrypto.io Educational January 2022 – June 2022

Directed marketing communications, campaign development, and brand messaging for a Web3 startup focused on cryptocurrency education. Led content production, strategic planning, and creative execution across event promotions, digital funnels, influencer marketing, and educational content systems.

● Developed a multi-part lead magnet campaign in support of an international event training held in Costa Rica, aligning messaging with brand objectives and participant outcomes.

● Wrote and implemented conversion-focused copy across email, SMS, landing pages, and onboarding flows—supporting audience segmentation, list growth, and sales activation.

● Created content and scripts for the founder’s micro-content video series, leveraging interview-style prompts designed for maximum organic engagement across social platforms.

● Built strategic communication systems and internal content workflows, streamlining campaign execution and centralizing marketing operations.

● Collaborated directly with the founder and management team to build slide decks and creative briefs for investor presentations, community updates, and internal campaign alignment.

● Produced affiliate marketing collateral and liaised with key influencers and KOLs to support user acquisition and community engagement initiatives.

● Directed creative asset development, providing strategic guidance on design concepts and visual storytelling to maintain brand consistency across channels.

E-commerce Content Strategist • Product Marketing • Fundraising Content Savvy Sox September 2021 – June 2022

Provided SEO-driven copywriting, content production, and campaign development for a novelty fashion and e-commerce brand. Aligned brand storytelling and messaging strategy with seasonal promotions, affiliate outreach, fundraising initiatives, and influencer marketing to expand audience reach, improve engagement, and drive conversions across digital channels.

● Produced optimized product descriptions, boilerplate copy, and promotional messaging for e-commerce storefronts, social media platforms, and brand-owned web content, ensuring consistency across all customer touchpoints.

● Implemented SEO best practices across product listings, metadata, inventory databases, and site-wide copy, improving discoverability and boosting qualified traffic to the brand’s online platforms.

● Conducted competitive market research and product analysis to inform new product ideas, trend forecasting, and campaign strategy based on top-selling novelty merchandise across the retail landscape.

● Played a key role in the development of a brand-aligned influencer and affiliate program, authoring persuasive partnership proposals, outreach templates, and marketing collateral.

● Led a virtual, international content team, streamlining production workflows and ensuring timely delivery of creative assets aligned with brand objectives and platform-specific trends.

● Wrote direct-response ad copy and social content tailored for digital campaigns, leveraging humor, virality, and pop culture relevance to boost social engagement and click-through rates.

Search Engine Optimization Copywriter Droneography.Miami March 2021 – February 2022

Contracted as the lead copywriter and brand voice strategist for Droneography.Miami, a commercial drone company specializing in aerial videography and photography for real estate, construction, events, and creative industries. Delivered strategic SEO copywriting, messaging development, and digital content aligned with brand positioning and lead generation goals.

● Developed and implemented SEO strategy across all digital content including homepage, services pages — enhancing organic discoverability, local/regional traffic, and keyword rankings.

● Created high-converting copy for web, email, and social media channels — defining a cohesive brand voice and tone tailored to both B2B and creative clientele.

● Collaborated with the web team to guide content architecture and improve site usability.

● Wrote product and services copy for drone packages, cinematic video services, and commercial use cases

— supporting sales enablement and inbound marketing.

● Applied competitive research insights to inform long-tail keyword strategy and optimize messaging for differentiation in a saturated local market.

Marketing Content Specialist David Scott Hay, Author March 2021 – April 2023

Led brand development, digital marketing, and visual storytelling strategy for author and screenwriter David Scott Hay, with a focus on elevating public presence, expanding readership, and supporting promotional efforts across digital and physical book platforms.

● Created a cohesive visual identity and brand system including tone-of-voice guidelines, creative briefs, social media templates, and evergreen marketing frameworks for ongoing promotion.

● Designed and executed branded visual assets for social media campaigns, book signings, author events, and book fair appearances, aligning design with promotional goals and publishing timelines.

● Produced social media content and branded collateral to support launches, appearances, and personal brand positioning.

● Managed and maintained author’s social media channels, overseeing organic audience growth, content scheduling, engagement tracking, and community building.

● Conducted competitive market research and book marketing analysis to inform campaign direction and distribution platforms.

Marketing Manager Ray Blanchard Training Systems August 2020 – April 2023

Led end-to-end marketing strategy, brand development, and content execution for Dr. Ray Blanchard’s transformational training organization focused on personal development, curriculum-based leadership coaching, and experiential learning events. Orchestrated cross-platform content, optimized conversion funnels, and designed educational marketing assets for both live and digital formats.

● Developed and executed monthly organic lead-generation campaigns, repurposing evergreen content across Instagram, Facebook, and YouTube; grew Instagram following by 20% organically.

● Scripted and produced short-form thought leadership videos, filming and interviewing the founder, and editing final assets for multi-platform use.

● Designed and managed all branded collateral for webinars, coaching services, and executive training sessions—including slide decks, email sequences, social content, and video scripts.

● Created and deployed a branded lead magnet campaign to drive traffic to executive coaching bookings via scheduler integration, increasing conversion of warm leads.

● Managed all Mailchimp email communications and campaign scheduling, achieving consistent open rates between 29–40% through improved content design and segmentation.

● Redesigned the website in collaboration with a contracted web development team, developing UX wireframes, mapping page architecture, and writing optimized brand copy.

● Constructed a UGC content archive from existing media featuring the founder, curating YouTube content and repackaging it into branded marketing campaigns.

● Designed and implemented the brand’s first formal brand guide to ensure consistency across messaging, design, and content assets.

Senior Coordinating Producer Worldwide Business & Modern Living with kathy ireland January 2017 – April 2021

Produced brand-integrated television segments for two globally syndicated series with CEO host Kathy Ireland — ranked the 26th largest global licensor — airing weekly on Bloomberg International, Fox Business Network (FBN), and WeTV. Drove B2B client acquisition, content development, and branded storytelling across high-profile industries including biotech, architecture, sustainability, wellness, consumer tech, and design.

Produced segments across two series:

Worldwide Business with kathy ireland (FBN + Bloomberg): B2B coverage of innovations in architecture, sustainability, biotech, big data, and Web3.

Modern Living with kathy ireland (WeTV + Bloomberg): B2C lifestyle segments on beauty, wellness, consumer electronics, fashion, and home design.

● Generated $2M+ in direct revenue through branded content sales, consistently ranking among the top 3 producers on a high-volume sales floor for 2 out of 4 years, and top 5 in a third.

● Prospected leads by researching tradeshows, news cycles, and press releases, qualifying executives and navigating gatekeepers to pitch C-suite decision-makers on high-value branded content partnerships.

● Positioned segments as influencer-backed media campaigns—leveraging Kathy Ireland’s reputation to offer clients a third-party endorsement through premium storytelling and broadcast distribution.

● Delivered compelling sales pitches and overcame objections to close new business, then seamlessly transitioned into content development—guiding clients through onboarding, messaging, scripting, and production.

● Directed story development and editorial narratives for each segment, working closely with executive teams to ensure alignment with brand priorities, SEO goals, and key marketing initiatives.

● Wrote interview questions, titles, segment summaries, and keyword-optimized copy, shaping storylines that supported lead gen, press syndication, and sales enablement.

● Coordinated closely with internal creative teams on production schedules, post-production, asset delivery, and promotional rollouts across broadcast and social channels. Notable Clients & Segment Links (Click to view video segments)

Modern Living with Kathy Ireland

■ Sculptice® – All-natural body & face sculpting solutions

■ AquaBounty Technologies – Land-based sustainable Atlantic salmon

■ Royal Talens – European fine art materials

Worldwide Business with Kathy Ireland

■ California Natural Color – Naturally sourced fruit & vegetable-based colorants

■ Eguana Technologies – Renewable power solutions

■ Neptune Group Yachting – Luxury yacht vacations

■ Just Energy – Renewable energy innovation

■ Amalgamated Research – Engineered fractals for industrial use

■ Blue Eagle Consulting – Healthcare IT & operations consulting

■ Centrally Human – Human-centric digital transformation

■ Plasmatreat USA – Eco-friendly nano-coating systems CORE COMPETENCIES

Digital & Social Strategy

● Social Media Strategy & Cross-Platform Management

● Organic & Paid Media Campaign Execution (Meta, LinkedIn, YouTube)

● Performance Marketing & KPI Optimization (CTR, ERPR, Impressions)

● Influencer Marketing, UGC Campaigns & Affiliate Outreach Content & Creative

● Editorial Calendar Development & Social Activation Planning

● Creative Brief Development for Product Launches & Campaigns

● Brand Storytelling & Tone-of-Voice Frameworks

● Evergreen Content Repurposing & Short-Form Video Asset Creation

● Graphic Design & Video Editing (Canva, Adobe Premiere, CapCut) Collaboration & Operations

● Cross-Functional Team Alignment (Brand, Product, Creative, Sales, IT)

● Real-Time Event Coverage & Geo-Targeted Campaign Deployment

● Community Management, Crisis Communication & Tech/Service Support

● SEO Copywriting, Email Marketing, Funnel Content Strategy

● Stakeholder Communication & Executive Performance Reporting Systems & Tools

● AI-Driven Workflow Efficiency (ChatGPT, Gemini AI, Opus, Adobe Express)

● Social Listening & Publishing Tools (Meta Business Suite, Agorapulse)

● Project Management & Asset Systems (Wrike, Sharepoint, Bynder, Microsoft Suite)

● Sales prospecting (LinkedIn, Salesforce)

Additional Skills

● Market Research & Trend Forecasting

● Creative Direction & Campaign Ideation

● Graphic Design, Videography, Video Editing

● Writing & Editing (Short- to Long-Form, Multi-Tone Copy)

● Brand Development, Voice & Visual Identity Guidelines

● Event Management & Marketing

● Community Building & Social Selling

● Business Development, B2B Inside Sales

EDUCATION

Miami Ad School • Portfolio Program • Art Direction 2013–2014 Focus on creative concept development, campaign strategy, and multi-platform branding through art direction and visual storytelling.

Miami Dade College • Associate of Science • TV & Radio Broadcasting 2011–2013 Emphasis on production, broadcast journalism, audio engineering, and live media operations. Cobalt Studios for Scenic Art • Portfolio Program • Theatrical Backdrops 1993–1994 Specialized training in trompe l’oeil, faux finishes, color theory, and traditional scenic techniques for stage and film. Broward College • Associate of Science • Technical Theater Production 1991–1993 Focus in theatrical design, stagecraft, scenic construction, lighting, sound, and production management.

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