Creative Marketing Director with 15+ Years Experience

Alberto Juárez • **** Jack Nicklaus • El Paso, Texas 79935 • 915-***-**** • email: **********@*****.*** employment experience:

PDX Printing/El Paso Inc. • May 2013-July 2024 Graphic Designer Airport Printing Services • September 2023-Present Pre Press Tech Charlie Clark Nissan/Infinity Dealership • September 2019-June 2023 Creative Director El Paso On The Move • July 2012-Present (Contract) Creative & Marketing Director/Board of Directors El Paso Times/Marketing Development Department • May 2005-April 2012 Art Director

• Creative & Marketing Director for the McKelligon Canyon Challenge 5K Run/Walk a yearly event for a 501C non-profit organization since it development that has raised over $155,000 for the local community and regional area.

• I direct and design all the marketing promotional material (print, digital, web), maintaining social media sites, directing and shooting photography and video.

• I’m an Executive Member of the Operations Committee that directs and supervises all print and production services of large format posters, award medals, banners, 3D displays and specialty advertising.

• Spearhead all of public relations that include TV, live social media, radio and copy writing.

• I directed and coordinated event vendors, registration, erect banners/displays for the main stage and developed training for over 12 parking staff volunteers of adults, young adults and youth.

• Created all Nissan/Infiniti dealership promotional marketing materials - regional campaigns, sale sheets, brochures, identity ads, billboards, sale kits, contest ads, display cards, large format prints, online banners ads, social media ads and POP’s.

• Supervised all of Nissan/Infiniti branding to meet with their local, regional and national corporate design guidelines.

• Spearheaded all printing projects - offset, large format prints, window decals, indoor and outdoor signage.

• I produced and maintain all photography for dealership events and staff meetings. master commuication skills:

Art Director and Graphic Designs skills with over 40 years experience. Client Services Communication skills with over 30 year experience. Pre Production and Production Print skills with over 35 years experience. Director of Photography with over 27 years experience.

• Coordinate all digital printing and pre press setup for various marketing materials for clients - posters, brochures, labels, packaging, books, booklets, etc. I assisted in cutting, folding, inserting sale sheets and assembling kit folders.

• Spearhead all inventory of paper and maintenance of the digital press.

• Prepress department, I operate the digital imagesetter, prepare all plates for all offset presses and submit all files for color proofing. Also supervising for troubleshooting of files for offset and digital publication to meet quality control.

• Responsible for designing various marketing materials for clients - posters, brochures, newspapers, books, booklets, kit folders, catalogs, annual reports and high school programs.

• Coordinated meetings with clients to present all design concepts and schedule all production for offset and digital printing.

• Also, I was responsible for troubleshooting files for production that included digital printing, web press and assisted in cutting, folding, inserting flyers and delivering projects to clients.

• Art Director for market development department for all promotional marketing materials for the local region. Responsible for creating in-house marketing material-campaigns, sale sheets, indoor/outdoor banners, direct mail, promotional sale kits, identity ads, display cards, billboards and POP’s.

• Supervisor for five market development senior designers. Responsible for distributing all projects to each designer and super- vising all their creative workflow through production and meeting department deadlines. Also assisted in marketing the following company events: Bridal & Quinceanera, Big Boys Toys and Healthy Living.

• Coordinated with all managers per departments to meet their marketing and advertising needs for all TNP properties newspa- pers (Las Cruces, Alamogordo, Ruidoso, Carlsbad, Silver City, Deming, Farmington). Promotional material included digital design for online, social media and troubleshooting projects for pre press, social media and writing proposals for print orders.

• Spearheaded a new production training program for account representatives on submitted new client work projects and assisted reps in handling design and production issues with clients.

• I presented guided tours of plant facilities, video editing for small in-house promos and public relations representative for the company mascot “Readly” the Literacy Dog.

Juarez Design • February 2000-Present - Owner of Juarez Designs Rockett Advertising, Inc. • 2000-2005 Graphic Designer Tri State Association • September 2011 - June 2020 Vice President/Marketing Director/Member Board of Directors education:

University of Texas of El Paso • Bachelor of Fine Arts 1988 • Major: Advertising/Graphic design • Minor: Art History software:

Adobe Creative Suite: Illustrator, Photoshop, Indesign, Acrobat Professional and Quark XPress, Microsoft Office, iMovie, Final Cut Pro, Google Web Designer and other misc. software references:

Steven Lama - UTEP Communication Professor

University Texas of El Paso • 500 W. University Ave. • El Paso, Texas 79968 • 915-***-**** Robin Montoya - Area Vice President

Healogics • Phoenix, Arizona • 915-***-****

Michelle Rosales - VP Human Resources

Meti Corp • 8600 Boeing Drive • El Paso, Texas 79925 • 915-***-**** Marty Snortum - Photographer

Marty Snortum Photography • 2905 Pershing • El Paso, Texas 79903 • 915-***-**** Ruben Ramirez - Photo Editor

El Paso Inc. • 209 Noble St. • El Paso, TX 79901 • 915-***-**** Manny Cruz - Youth Ministries Director

Arizona Conference of Seventh-Day Adventists • 13405 North Scottsdale Road, Scottsdale, AZ 85254 • 480-***-**** Seventh-Day Adventist Texico Conference • May 2001-April 2006 Marketing Assistant and Public Relations Representative

• Creative director and developer of promotional marketing materials for various clients in the El Paso and west Texas area. Design projects ranging from branding, magazines, website and social media ads, posters, display ads, book covers to brochures.

• Consulted with clients on various marketing material and at the same time keeping within the client advertising budget. Those marketing concepts included campaigns, corporate identity, research development, social media and some public relations.

• Also managed designing ads for several social media sites - Facebook, Instagram and X.

• Also manage production schedules for pre-press designs/printing and quote out projects to various print companies. Maintained all software upgrades including hardware upgrades and installations.

• Responsible for marketing and promoting the conference youth events throughout the New Mexico and West Texas area. Part of promoting included video recording of all events in the conference area and editing them for DVD presentation.

• Other responsibilities included motivated speaking, counseling young people and developing social activities.

• Graphic designer for projects ranging from black & white to full color catalogs, corporate identity, book covers, direct mail and brochures. Met with creative director to insure all objectives (photography, printing, copy editing, etc.) of the project were met within clients advertising budget.

• Other responsibilities included preparing files for offset printing and web design work. Specialized in point of purchase displays in designing and assembling.

• Co-founder of a selective group of past alumni of El Paso Adventist Academy. Responsible for marketing all events throughout the city via print, online, video and social media.

• Other responsibilities include public relations, developing budgets and shooting photos. The main goal was to raise funds for the school.

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