Business Analyst - Operations - Data-Driven Insights

SHREYASS BHAT KUDANA

1-437-***-**** ***************.***@*****.*** https://www.linkedin.com/in/shreyass-bhat-kudana-021366194/ Toronto ON SUMMARY

Business Analyst with experience in requirements gathering, process analysis, data-driven reporting, and stakeholder engagement across sales operations, financial workflows, and evaluation projects. Skilled in translating business needs into process improvements, controls, and actionable insights. CORE COMPETENCIES

Business Analysis Fundamentals: Requirements Elicitation & Documentation, Business Process Modeling (BPMN), Workflow

& Gap Analysis, Use Case & User Story Development, Business Rules Definition Data & Decision Support: KPI Definition & Performance Tracking, Dashboard & Management Reporting,SQL-Based Analysis

(Foundational), Excel Modeling & Analysis

Risk, Controls & Governance: Operational Risk Identification, Process Control Assessment, Data Governance & Quality Management, Exception & Root Cause Analysis

Delivery & Collaboration: Stakeholder Management, Cross-Functional Collaboration, Agile / Waterfall Exposure, Change Impact Assessment. Documentation & SOP Development, Business Requirements Documentation (BRD / FRD) Tools: Excel (Advanced), Tableau, SQL, JIRA / Confluence, CRM & Business Systems, Process Modeling Tools (Visio / Lucidchart

/ Miro), ServiceNow (Exposure), Agile tools (Scrum artifacts) WORK EXPERIENCE

Sales Analyst January 2025 - Present

TruGreen LawnCare

● Analyzed inbound and outbound sales pipelines supporting 100+ weekly leads, identifying funnel bottlenecks and improving lead-to-conversion efficiency.Translated business and reporting requirements into standardized CRM workflows and performance dashboards.

● Maintained CRM data accuracy and hygiene across leads, opportunities, and customer records, enabling reliable forecasting, pipeline reporting, and performance tracking.

● Monitored and reported on key sales KPIs, including conversion rates, deal velocity, average deal value, churn indicators, and upsell rates, to support data-driven decision-making.

● Conducted customer behavior and objection analysis, contributing to improved upsell success and reduced customer churn through refined qualification and messaging strategies.

● Built and reviewed weekly sales performance reports to support sales leadership in tactical planning and resource allocation.

● Translated business and reporting requirements into standardized CRM workflows and performance dashboards.

● Identified revenue leakage points across the sales process and supported process improvements to increase sales efficiency and customer lifetime value (CLV).

● Collaborated cross-functionally with sales and operations teams to standardize CRM workflows, improve data capture, and align operational reporting with business goals. Evaluation Analyst October 2023 - October 2024

Universalia Management Group

● Conducted qualitative and quantitative research across multi-country evaluations, synthesizing evidence from 200+ documents, interviews, and performance data into actionable insights.

● Developed research-backed frameworks and structured blueprints for evaluation criteria (e.g., governance, performance, monitoring systems), strengthening clarity and consistency.

● Produced written reports, briefs, and analytical summaries, ensuring complex evaluation findings were communicated clearly to internal teams and external stakeholders.

● Supported senior consultants on peer reviews, data triangulation, and evidence validation, contributing to higher accuracy and quality of research deliverables.

● Collaborated across evaluation, data, and project teams, enhancing workflow efficiency and ensuring deliverables met scope, quality, and timeline expectations.

● Participated in virtual client discussions, offering research insights to contextualize findings and support decision-making.

● Assisted in Mixed-Methods Analysis for evaluating $100M+ in global development programs under the World Bank’s State and Peacebuilding Fund, the United Nations’ Peacebuilding Fund, the GEF MOPAN Assessment, Peacebuilding Fund Gambia and the World Education Services Mirriam Assefa Fund. Data Analyst Intern May 2023 - August 2023

Alzheimer Society of Canada

● Led a four-month research project examining “Alzheimer’s Dementia and the Factors Affecting It,” analyzing large datasets to identify correlations across demographics, lifestyle variables, and risk indicators.

● Developed structured research processes including data cleaning, exploratory analysis, regression modelling, and interpretation of statistical results.

● Prepared weekly findings and presented research insights to Alzheimer Society advisors, strengthening the evidence base for community health programming.

● Authored a 40+ page research paper, integrating academic literature, empirical findings, and practical implications communicated in a clear, structured format.

● Conducted primary and secondary research, including literature reviews, environmental scanning, and synthesis of academic sources.

Business Analyst August 2021 - December 2021

Escrow Bharat Pvt Limited

● Gathered and documented business requirements to improve digital payment workflows, identifying process inefficiencies and proposing data-driven improvements.

● Created process maps, SOPs, and analytical summaries that supported leadership decision-making.

● Collaborated with cross-functional teams to clarify needs, address issues, and support the development of workflow enhancements.

Business Development Associate June 2020 - May 2021 Vinita Enterprises

● Conducted market research and competitive analysis to evaluate new opportunities and potential client segments.

● Supported clients and internal teams by preparing presentations, analytical summaries, and sales insights that aligned offerings with client needs.

● Strengthened customer relationships and facilitated communication between internal stakeholders and external partners.

EDUCATION

● Master of Science in Management, Lakehead University (2022 – 2023)

● Postgraduate Diploma in Business Analytics, Seneca College (2022)

● Bachelor of Electronics & Communication Engineering, Manipal University (2016 – 2020) CERTIFICATIONS

● Google Analytics Certification

● Advanced Data Visualization (Tableau & Power BI)

● Business Process Modeling Certification

● Introduction to Finance, Accounting, Modeling and Valuation (Udemy)

● The Complete Financial Analyst Course 2026 (Udemy) LANGUAGES

● English (Fluent)

● Hindi (Fluent)

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