Creative Producer & Visual Storyteller Leader
Resume:
STEVEN D. KATZ
Creative Producer • Director • Visual Storyteller
Creative Profile
Producer and Director specializing in visual storytelling across video, photography, design, and
corporate communications. Expert in full-cycle production, concept, scripting, shooting, editing, and
delivery with a proven ability to collaborate with executives, celebrities, athletes, and cross-functional
teams. Recognized for shaping complex ideas into narratives that elevate brand identity, build culture,
and engage global audiences.
Professional Experience
CITI GROUP, Jersey City, NJ
VP, Communications Productions Lead, Technology & Business Enablement
2023 - Present
Drive the creative vision and execution of multimedia content that communicates strategic initiatives to
senior leadership and global teams. Blend storytelling, design, and production expertise to enhance
product understanding, employee engagement, and organizational culture.
Creative Impact
• Produced and scripted 50+ AI use-case videos highlighting emerging technologies and time-saving
tools, with select pieces leveraged in board-level meetings to strengthen market perception.
• Spearheaded onboarding product content, translating complex product capabilities into clear,
intuitive visual narratives that accelerated adoption among client-facing bankers.
Current Initiatives
• Develop internal communications content that connects 90,000 employees worldwide to
organizational strategy, culture, and talent priorities.
• Deliver strategic video and SharePoint content that elevates visibility of major initiatives, product
rollouts, and team achievements.
• Oversee photography and post-production design for Town Halls and enterprise-wide events,
curating executive LinkedIn content that elevates thought leadership.
FOOT LOCKER, INC., New York, NY
Manager, Global Media Production
2000 - 2023
Drove the creative engine behind global media production, shaping the brand’s visual identity across
digital, social, internal, and experiential channels. Produced high-impact content that elevated
storytelling, strengthened global engagement, and drove revenue.
Creative Impact
• Led video storytelling and communications for the CEO, acting as the primary creative force for
leadership narrative, cultural strategy and inclusion initiatives across an organization of 60,000
associates.
• Compiled consumer insights and trend videos for senior executives, informing strategic decisions and
supporting presentations for Board of Directors meetings and Investor Day events.
• Directed documentary-style training videos across North America and Europe, supporting store
expansion and team growth.
• Oversaw on-site production for global brand activations including NBA All-Star Weekend, the NBA
Draft, the NYC Marathon, and multiple store openings, delivering multi-channel social content that
fueled audience anticipation, strengthened brand recognition, and contributed to sales growth.
• Created ongoing Sneaker Stories social content where team members shared their passion for
sneaker culture, helping build brand engagement across social channels.
• Developed video content for Team Weeks and Field Conferences, capturing photos, shooting video,
and editing real-time stories that highlighted the energy, culture, and key moments.
• Produced global photo/video content for social, digital, in-store, and corporate platforms,
contributing to increased store traffic and sales performance.
• Awarded Striper of the Year in 2014 as the sole annual recipient for outstanding creative leadership.
Professional Strengths
• Direct video-based interviews with clarity and confidence, drawing out authentic, impactful narratives.
• Demonstrate strong time-management skills, consistently overseeing production timelines and
ensuring seamless execution from capture to final delivery.
• Anticipate client and leadership needs by aligning creative work with broader strategic goals.
• Transform limited or raw footage into polished, engaging final products.
• Perform effectively in high pressure, fast-paced production environments.
Signature Capabilities
Video Production • Directing • Executive Communications • Storyboarding • Scripting • Photography
Lighting • Event Production • Design • Visual Identity • Editing • Post Production • Social Media
Programming • Creative Leadership • Cross Functional Collaboration • Brand Storytelling
Strategic Thinking • Leadership • Client Management
Creative Workflow Tools
Adobe Suite: Premiere, AfterEffects, Photoshop, Lightroom, Encoder, InDesign, Illustrator, Acrobat
Avid Composer • Final Cut Pro • Canva • Figma • Sennheiser • Pro Microphones • Zoom Audio • Pro
Sony Cameras • Nikon DSLR and Mirrorless Cameras • Profoto Strobes • Microsoft Office
Education
B.A., Television & Film Temple University School of Communication & Film
Contact this candidate