Marketing Leader with Experiential Expertise

CHAD BRASSEL

Marketing Specialist

602-***-**** · *****************@*****.*** · Phoenix, Arizona 85016

Effervescent, dynamic, and results-driven leader. A marketing and mobile event professional with extensive experience spanning experiential marketing, brand strategy, and client engagement across diverse industries including technology, spirit/liquor, retail, automotive, food & beverage, entertainment, oil & gas, and green energy. Collaborating with leading agencies such as Mosaic North America, LeadDog Marketing, Blue Door Marketing, Action Marketing Group (AMG), and Team Enterprises. Skilled in delivering high-impact campaigns for top-tier clients including, but not limited to Microsoft, AT&T, Stella Artois, Bacardi USA, Toyota, BMW, JVC, Outshine Fruit Bars, Blue Bunny Ice Cream, BP (formerly British Petroleum), and WWE (World Wrestling Entertainment). Recognized for driving brand growth through creative and innovative event footprints, activations, with seamless execution from setup, tear down, to recap. Client impression(s), expansion, and cultivation oriented.

Experience

CEC Manager

CARMAX, Phoenix, AZ

May 2020 - October 2025

Managed daily operations including scheduling and budgeting, exhibiting excellent multitasking capabilities

Mentored and trained new employees on company policies and procedures

CarMax Innovation Committee Member, CarMax Cares Committee Member, and CarMax Engagement Committee Member

Regional Manager & Phoenix District Manager

MOSAIC EXPERIENTIAL MARKETING, Chicago, ILLINOIS

September 2012 - March 2020

Regional Manager for Microsoft and AT&T

Phoenix District Manager for Walmart and Stella Artois

Managed promotions, staff and staff hours on premise and in respective CA and PA Markets

Responsible for all activation(s), recap site, photography and company vehicle

Remarketing Specialist

ADESA/OPENLANE INC., Mesa, ARIZONA

June 2008 - April 2014

Teamed with market Account Managers to construct promotional leads for all respective buyers based on past and current buying trends

Master of OPENLANE'S online technology used to drive sales and document all dealer interactions

Built and maintained strong relationships with General Managers and Regional Buyers

Managed all wholesale transactions in New York State remotely from Phoenix Corporate Office

New York Tour Manager

TEAM ENTERPRISES, INC., Ft. Lauderdale, FLORIDA

April 2007 - May 2008

Tour Manager and extension to Bacardi U.S.A. and Service Universal Distributors for New York's Bacardi Mojito Tour

Executed statewide promotions from set-up to break-down

Managed event schedules, surveyed of markets, completed event recaps, POS, premium distribution and all sampling tools for on and off premise demonstrations

Responsible for our multi-million-dollar mobile PR tool, training, monitoring and managing agency staff and account staff

Education

Bachelor of Arts in Business Management, Social Science, Language Arts

Northwood University

May 2003

Certifications

Adult/Child CPR

First Aid Certified

Adult AED Certified

Food Safety Manager (ANSI-CEP) Certified

Accomplishments

ADA - Tour De Cure Publicity Sub Committee Chairman, 2011 – Present Stephen Covey - 7 Habits of Highly Effective People, 2013Arizona Rock and Roll Marathon Nissan sponsor Brand Ambassador, 2010Sigma Phi Epsilon Fraternity Assistant Rush Head, 2000 - 2003

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