Opera Singer & Marketing Specialist

AMANDA BLUE

507-***-**** **********@*****.***

PROFILE

Creative, innovative, and professional opera singer and marketing specialist. Demonstrated record of success in PR / media relations, events planning and management, digital media planning, and content creation. Accomplished across multiple digital media platforms. Fluent in English, conversational German, intermediate French & Italian. Master’s degree. ACHIEVEMENTS

Minnesota Marine Art Museum- Visitor Experience Associate/Event Planning/Development & Advancement

• Assisted in event planning and execution, also raising the profile of the museum Ø artsXchange – Representing the River Arts Alliance by bringing in musical expertise and performance to the museum

Ø WOW HERstory – Main presenter/ Ambassador of MMAM

• Assisted in marketing efforts of events and programming

• Helps with event preparation and execution

• Was an associate in the development of a new record/management digital programming system

• Organization management within the office setting and other operational areas

• Perform the role of museum ambassador and assistant

• Assistant to the board in their Anchor Campaign and its execution with donors and other board members

Miller Ingenuity- Marketing Specialist

• Grew the CEO’s bylined article publication rate by 33%.

• Increased impressions on the CEO’s thought leadership content by 30-55%

• Improved newsletter open rate by 223% and eliminated outdated non-opening recipients with previously underutilized MailChimp analytics

• Grew online catalog web traffic 25-30% (by area), with new content and innovation shaped by website traffic analytics, and company thought leadership priority

• Reinvented CEO-specific website content with current graphic design, which led to a 20+% increase in interaction with clients on digital platforms

Opera- Amanda Blue, Soprano

• Selected to perform at Carnegie Hall, Lincoln Center, and throughout the US & Europe.

• Outreach within the hospital, nursing home, and education environment, along with educational programming dealing with the impact and importance of music and its application within society.

• Developed and developing collaborative recitals throughout the Midwest and the East Coast (present)

• Recognized with numerous awards & recitals –

Ø Orpheus Vocal Competition – Jacqueline Polk Young Artist Award / Founder’s Award / Finalist Ø Metropolitan International Vocal Competition – Winner of Opera Division (Best American Aria) Ø George London Competition – Semi-Finalist

Ø McCammon Voice Competition – Semi-Finalist

Ø Westminster Choir College Voice Award – 2nd Place Ø Metropolitan Opera Competition – contestant/recital participant Ø Clara Schumann Competition- 2nd Place

Westminster Choir College

• Significantly increased campus/student awareness via detail-oriented and effective communication

• Took essential qualities and managed a successful rebranding on all social media platforms

• Planned and managed events with some of the most important musicians in our field

• Resolved complex scheduling issues in institutional calendar – problem solving with many departments to resolve conflicting events, program designs, and budgets

• Recognized for delivering a seamless series of weekly student and faculty forums despite the merger EXPERIENCE

MINNESOTA MARINE ART MUSEUM

Development & Advancement Associate 2024-Present

Worked on the transfer of data to a brand-new donor and constituent development program to allow for better communication with all donors. Attend all functions to which donors and potential donors. Visitor Experience Associate 2023-Present

Event Planning 2023 – Present

Assisted in event planning and execution while raising the museum's profile. Representing the River Arts Alliance by bringing in musical expertise and performance into the museum, increasing its visibility to new viewers. Assisted in marketing efforts of events and performed the role of museum ambassador MILLER INGENUITY

C-Suite Brand Manager 2019 – Present

In an overlapping role, significantly raising the profile and reputation of Miller Ingenuity’s CEO. Led successful repositioning and support with creation of targeted digital, print, PR / press, and broadcast content. Jointly produce podcasts. Partner with the agency on pitches and submissions for speaking engagements, guest podcasts, TV interviews, bylined articles placed in top publications, and more. Digital Marketing Specialist 2019 – Present

Planned and managed digital marketing projects. Provided copywriting, copyediting, and design of digital media content and creative assets.

OPERA

Professional Opera Singer 2017 – Present

Built and managed all aspects of a successful business. Headed marketing, selected and managed web design agency, negotiated contracts, and played key roles in the execution of large-scale events/productions at high-profile venues across the US and Europe. Built business from ground zero to profitability within 4 months of launch.

WESTMINSTER CHOIR COLLEGE

Graduate Assistant, Dean of Students Office 2016 – 2018 Served as Dean’s liaison to the public, faculty, staff, and students across all departments. Handled internal/external communications, developing content/copywriting. Planned and managed events – complex concerts and recitals, faculty gatherings, and meetings. Teamed with external parties on marketing, planning, and execution of events.

AMANDA BLUE CREATIVE

Owner I 2024-present

Interior Stylist, Organizational Specialist, and Creative Director Other

Pilates & Barre instructor

EDUCATION

WESTMINSTER CHOIR COLLEGE Master’s Degree – Vocal Performance & Pedagogy UNIVERSITY OF WISCONSIN EAU CLAIRE Bachelor’s Degree – Vocal Performance COLUMBIA UNIVERSITY BUSINESS SCHOOL I Business Certification- Digital/Artistic Marketing SKILLS – Marketing Communications Digital & Editorial Collaboration Digital Platform Management Graphic Design Reusable Content Creation Content Development Web Design Media Development Market Research Copywriting & Editing Project Management Communication Experiential Marketing: Event Planning & Event Management

TECHNOLOGIES – Adobe CS (Photoshop, Illustrator), Canva, Mailchimp, Hootsuite, all Google & Microsoft Suites, Wix, WordPress, Squarespace, Twitter / X, Facebook, LinkedIn

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