Senior Business Intelligence & Analytics Leader

Gilles Masselot

Senior Business Intelligence Analyst

Berkeley, CA ● 510-***-**** ● ***********@*****.*** ● linkedin.com/in/gilles-masselot Senior Data & Business Intelligence Analyst with 8+ years of experience building scalable reporting systems, data models, and analytics infrastructure that enable Finance and business teams to make data-driven decisions. Expert in SQL, Looker, and financial performance analytics with a strong track record designing automated reporting workflows and translating complex operational data into actionable insights. Experienced collaborating with Finance, Accounting, Engineering, and Data teams to develop scalable data pipelines, improve reporting accuracy, and modernize analytics capabilities in high-growth environments. Technical Tools: SQL Looker Advanced Excel Data Modeling BI Dashboards ETL Concepts Reporting Automation Financial Data Analytics AI-Enabled Workflow Automation SAP BusinessObjects CORE COMPETENCIES

● Business Intelligence & Data Modeling ● Financial Data Analytics & Performance Metrics

● SQL Data Analysis & Query Optimization ● Cross-Functional Analytics Partnership

● ETL Workflow Design & Reporting Automation ● KPI Frameworks & Executive Dashboards PROFESSIONAL EXPERIENCE

GroupM WPP, San Francisco

Associate Director FP&A and Reporting Mar 2017 – Dec 2025

● Designed and maintained scalable reporting infrastructure supporting financial and operational analytics across multiple business units.

● Developed SQL-driven data models and automated reporting workflows that aggregated large datasets into actionable performance dashboards for leadership.

● Built executive BI dashboards in Looker to monitor key performance metrics, operational trends, and financial performance across teams.

● Partnered with Finance, Accounting, Engineering, and Data teams to gather requirements and translate business needs into scalable data solutions.

● Implemented automation solutions leveraging AI tools to streamline data preparation, improve reporting accuracy, and reduce manual analysis workloads.

● Developed structured KPI frameworks and reporting standards enabling consistent measurement of operational and financial performance.

● Produced data-driven insights that informed budgeting, forecasting, and strategic planning initiatives.

Key Impact

Automated a critical finance reporting workflow leveraging AI-assisted data processing to track unconfirmed media spend in real time, accelerating client billing by approximately $2M per month.

DOCUSIGN, San Francisco

Sales Compensation Analyst Jan 2016 – Jan 2017

● Managed complex master data inputs including eligibility criteria, rate tables, and exception logic across enterprise compensation systems.

● Ensured data accuracy through detailed validation processes prior to payroll release, maintaining compliance and system integrity.

● Reduced processing error rates from 15% to 3% by strengthening workflow controls and validation procedures.

● Documented system logic, dependencies, and process workflows to support audits and system upgrades.

● Acted as liaison between Finance, Sales Operations, HR, and IT to validate data requirements and support system enhancements.

ORANGE BUSINESS SERVICES (T-One), France

Senior Business Developer Oct 2008 – May 2015

● Launched and scaled a new sales territory, exceeding quota by 40% and generating $2.45M in annual revenue.

● Built financial business cases and pricing models to support deal structuring and executive decision-making.

● Consistently ranked top 3 nationally in performance competitions. MAERSK, Paris, France

Sales & Marketing Reporting Manager Oct 2004 – Aug 2008

● Led national reporting governance and forecasting processes, ensuring data integrity and consistency across CRM and reporting systems.

● Served as CRM Administrator, supporting system implementation and enforcing data standards and governance controls.

● Partnered cross-functionally to standardize digital workflows and improve reporting reliability.

EDUCATION

Bachelor’s Degree in International Business

Rotterdam University of Applied Sciences, The Netherlands Associate’s Degree in Business Studies (National Diploma) University of Lille II — France

COMMUNITY INVOLVEMENT

Treasurer, Hope for Haiti (Non-Profit Organization) LANGUAGES English French

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