Dynamic Communications & Sales Leader with Event Expertise
Resume:
Linsey Riley
Dayton, Ohio
***********.**@*****.***
March, 2026
To the Hiring Manager,
I am excited to apply for a role with a company that will be a good fit. As a dynamic communications professional with extensive experience in sales, public relations, and event planning, I am eager to bring my passion for relationship-building and strategic planning to your team.
In my role as a Wine Market Specialist at Cavalier Distributing, I successfully grew wine sales in my territory by 290% in 2023 and 275% in 2024 by cultivating strong client relationships and identifying new market opportunities. My ability to analyze consumer trends and organize high-profile events, such as the Cincinnati Zoo’s Wild About Wine series, demonstrates my skills in strategic sales and event coordination. Prior to this, as a Sales Manager at lululemon Athletica, I developed business plans based on sales data and led recruitment and training efforts for a team of 50+.
With a strong foundation in public speaking, writing, and leadership—complemented by a B.S. in Communication Studies and an English minor from Ohio University—I am confident in my ability to contribute to your team’s success. My experience working with diverse industries, from retail to historical institutions, has honed my adaptability and creativity in engaging audiences and driving sales.
I would welcome the opportunity to discuss how my skills align with your company’s needs. Thank you for your time and consideration—I look forward to the possibility of contributing to your team.
Best wishes,
Linsey Riley
Linsey Riley Dayton, Ohio
Creative and dynamic communications professional. Skilled in public speaking, writing, leadership and strategic planning. I am zealous about building meaningful professional relationships.
Ohio University, Scripps Athens, Ohio B.S. Communication Studies/ English Minor May 2013
Store Manager July 2025- Present Boot Barn Dayton, Ohio
●Responsible for the general management of a 2.5 million dollar revenue store
●Increased general sales 6.3% in the months I have been in the role
●Grew online sales 74.6% in the months I have been in the role
●Rapidly increasing conversion rate in the top 25% of the district- my store ranks #19 of 102 stores in the central region. This is a 4% conversion increase since I have been SM
●Restructured and built an inclusive leadership and sales team from the ground up
●Successfully hired and onboarded a total of 19 sales partners
●Promoted and trained 3 key holders, an ASM, and an inventory specialist
●Creating visual merchandising displays quarterly
●Successfully completed annual LP inventory
●Attended annual “Retail Rodeo” leadership training in Las Vegas
Event Specialist/ Sales Lead February 2025- Present The Estate at Sunset Farm Bellbrook, Ohio
●Facilitating a series of event planning meetings to capture client budget and produce high level client vision through a series of refined details and logistical planning
●Developed SOP for each meeting type for the event team to carry out a streamlined planning procedure
●Coordinating day of event timeline with operations manager and working to staff event
●Leading communications between client and event vendors and orchestrating event equipment rentals
●Organizing an invoicing schedule with client, following up, and maintaining invoicing records
Wine Market Specialist October 2022- January 2025 Cavalier Distributing Blue Ash, Ohio
●Sold a vast and esoteric wine and specialty beverage portfolio to a territory of 50+ wine accounts spanning across southwest Ohio. Growing wine sales in my territory by 290% in 2023 and by 275% in 2024
●Worked 15+ beer sales reps to survey and engage with beer markets to find wine sales in unexpected places
●Developed wine lists for events including DAI Bourbon & Bubbles, Cincinnati Zoo series including Zoo LaLa & Wild About Wine, Jungle Jim's International Wine Festival
●Planned regular market visits for supplier reps to engage with buyers and accounts. Stayed in contact with suppliers through weekly zoom product education meetings and attending wine supplier trade shows
●Won company wide and state wide competition for the most Tavernello Italian Wine placements in my territory
Sales Manager August 2019- Dec 2022 lululemon Athletica Beavercreek, Ohio
●Analyzed sales data and key performance indicators and creating business plans for sales teams to grow revenue
●Created presentations and facilitating conversation for weekly and monthly staff meetings for a staff of 50+
●Maintained relationships with local ambassadors by holding events connecting them to the fitness community
●Led recruitment outreach, creating a hiring plan, facilitating group interviews, creating onboarding strategies
Front of House Manager March 2016- July 2018 Figlio Kettering, Ohio
Education Assistant June 2014- March 2016 Dayton History at Carillon Historical Park Dayton, Ohio
●Featured on Living Dayton to promote Historical Tea Party Series at The Patterson Homestead
●Created content for educational tours and workshops based on Ohio’s Common Core Standards of curriculum
●Interpreted National Park Service-certified locations including The Dayton Cyclery & Paul Laurence Dunbar House
●Facilitated Dayton History annual events including The Old Case Files and Concours d’Elegence
Education & Family Events Intern Summer 2013 Dayton Art Institute Dayton, Ohio
●Helped facilitate Tiny Tuesdays workshop, as well as Maintained the Experience Center exhibit, I See Rhythm
OU Performing Arts Series Account Associate 2011-2012 ImPRessions student-run PR firm Athens, Ohio
●Wrote blog posts promoting and reviewing performances including Seth Myers, STOMP, Fun & Chris Young
●Planned the Black Tie Affair an event to promote Grammy award winner Janelle Monae’s OU concert (Work on this event earned my title as Account Associate of the Month October 2011)
Journalism Intern Summer 2012 The Times Community Newspaper Dayton, Ohio
●Published cover writer and photographer for The Huber Heights Courier and The Vandalia Drummer
●Submitted stories to Times Community Newspaper website and updated Facebook/ Twitter sites
Vocalist 2016-2018 Dayton Philharmonic Festival Chorus Dayton, Ohio
Volunteer Summer 2015 Camp Mak-A-Dream Missoula, Montana
Vocalist 2012-2013 Ohio University Women's Chorale Athens, Ohio
Volunteer 2011-2012 Alpha Phi Omega National Service Fraternity Athens, Ohio
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