Art Director - 2D/3D Motion Design Specialist

Sherman Wellons

Long Beach, CA 404-***-****

*******.*******@*****.***

inertiart.com

Qualifications Profile

Art Director 2D/3D Motion Graphics Designer ǀ User Interface Animation ǀ Video Post-Production ǀ Creative Execution Brand Integration User Interface Design Video Reel Link

10+ years of success creating digital media products for major websites and social platforms with a keen understanding of visual language and editing style differences. Flexible and adaptable to ever-changing environments in both team and individual contributor roles. Strong technical acumen with vast coding experience and proficiency with modern front-end web languages. Fluency in best practices for web-based information architecture and interaction design, user-centered design processes, and user experience or performance optimization. Technically proficient in the realm of 2D/3D motion design and photography in conjunction with post-production practices. LinkedIn Profile

Areas of Expertise

2D/3D Animation & Rendering

Post-Production

UX Design & Development

Digital Display Media Ads

Brand Development & Integration

Creative Agency Team Support

Digital Media Production

Motion User Interface Dev.

User Interface Scenario Dev.

Agency Experience

Graphic Design

Broadcast Design

Motion & Digital Design

Digital Film Production

Technical Skills

Adobe Creative Suite (Photoshop, Acrobat, XD, Illustrator, After Effects, Animate CC, Premiere, Prelude, Dreamweaver, Mocha)

Image Optimizing Software (ImgOpt & Pngyu) ǀ Internet HTML5 ǀ JavaScript ǀ XML ǀ CSS ǀ React JS ǀ Cinema 4D+Redshift Lottie Animations Telecommute & Team Collaboration Software (Zoom, Skype, Slack, Microsoft Teams)

Experience with Digital Film cameras, DSLR photography cameras and Unreal Engine, Monday.com AI platform tools experience: ChatGPT, Deepseek, ImageFX labs, Kling, Sora, Adobe Firefly, ComfyUI Relevant Experience

Inertiart Studio 2003 – Present

Freelance ǀ Developer ǀ Animator Designer

Provide independent contractor services for advertising agencies and various-sized production shops to facilitate their growth in capabilities, brand assignments, and creative excellence. Offer consultative services for concept development and UX design ideation. Continuously leverage current and emerging technologies to maximize the client base’s ROI with an innovative media service. Select Projects

Chanel (case study): Created a 30-second commercial showcasing Chanel’s Rogue Allure Lipstick brand. My role was the Creative Director and Motion Designer. o Leveraged Adobe AfterEffects, Adobe Photoshop, Adobe Illustrator, and Cinema 4D+Redshift to employ advanced animation techniques, enhancing designs with dynamic and fluid visual elements. Responsible for creating storyboards, video asset gathering, pre-production, post-production, and execution.

o Edit in Premiere Pro for final video output.

o Created social media videos for Instagram and Facebook from a standard 2k video ratio

(16:9) to display in 4:3 and 9:16 formats for social media Stories and Posts formats. o Wrote the script for the voice-over with assistance from ChatGPT. o Used Speechify for voice-over audio recording based on script. o Created social media videos for Instagram and Facebook from a standard 2k video ratio

(16:9) to display in 4:3 and 9:16 formats for social media Stories and Posts formats. Pinch Creative (client Amazon): Collaborated with the design team to develop email newsletters for Amazon’s Unboxed Tour event. The event showcases how businesses can use Amazon Web Services to improve workflows and Content Management Systems (CMS) o Evaluated designs to make sure they comply with email clients such as Hotmail, Outlook, and Gmail.

o Coded email newsletters using HTML5 and CSS to make sure emails were displayed properly on both mobile and desktop devices.

TheGrist (client Blueshield): Collaborated with the Creative Director in creating a sales marketing video for Blueshield of Boston's internal sales team. My role was collaborating with the Creative Director in storyboarding and implementing motion graphics and video assets filmed by TheGrist. o Executed storyboards based on the Creative Director's direction using advanced animation techniques.

o Leveraged Adobe AfterEffects, Adobe Photoshop, and Adobe Illustrator to employ advanced animation techniques, enhancing designs with dynamic and fluid visual elements. o Used Adobe Illustrator and Adobe Photoshop to create storyboards. o Edited in Premier Pro, iterating based on client feedback. o Created social media videos for Instagram and Facebook from a standard 2k video ratio

(16:9) to display in 4:3 and 9:16 formats for social media Stories and Posts formats. Havas Edge (client Coravin, New York Life): Collaborated with producers to develop and design multi-platform media ads and marketing campaigns to maximize clients’ brand awareness in the market.

o Developed and designed original conceptual ideas for media-rich ads for Coravin “Wine Saver System” and Teladoc. Utilized JavaScript, HTML, and CSS to develop and deliver final content versions.

o Strategized and designed New York Life email marketing campaign, demonstrating skills in User Experience front-end coding within Litmus Email Builder. Saatchi & Saatch LA

2011 – 2021

Senior Developer ǀ Animator Designer

Created original, engaging animations for social media and marketing campaigns for high-profile clients like Toyota and Walmart. Created storyboard templates, leveraged UI design and animation experiences to develop original content. Considered UX experience surrounding animations and adapted in a highly collaborative environment based on projects and teams. Built effective relationships and inspired complete confidence with clients, earning trust to drive creativity and vision. Trained the in-house development team on integrating banner ads into the Google Ads platform. Select Projects

● Delivered interactive digital display media ads for Walmart and Toyota using JavaScript, HTML, and CSS.

● Designed various social media video ad campaigns to increase Toyota’s Facebook and Instagram presence and audience engagement—utilized Adobe Creative Suite applications (Photoshop, After Effects, Illustrator)

BLT Communications

2009 – 2011

Senior Developer ǀ Animator Designer

Used emergent animation and design techniques to deliver a strong visual style for projects. Established workflows and best practices, and collaborated with developers and project managers to ensure achievement of all deadlines. Managed multiple projects simultaneously. Presented visual concepts and ideas in an organized, compelling, and effective manner. Ensured the team adhered to brand guidelines and directives in all executions.

Select Projects

● Worked on the Pirates of the Caribbean website as web developer/designer/animator.

● Developed Facebook Game applications for the ABC Kojak Mystery show.

● Designed and delivered multiple rich media ads for Disney, OWN Network, and ABC television shows using JavaScript, HTML, Adobe Animate (Flash), and CSS. Additional Open Contracts

Sr. Multimedia Developer/Designer ǀ Ogilvy Action (Clients: Earthlink, International Hotel Group) ǀ 2008

– Present

Sr. Multimedia Developer/Designer ǀ CreativeInk Studios (Client: International Hotel Group) ǀ 2006 – Present

Education

Bachelor of Fine Arts, Graphic Design, University of Georgia Awards

Development Team Project Contributor for Yahoo! Ad: https://www.youtube.com/watch?app=desktop&v=InHWxY_ckP0&ab_channel=MartinPaghLudvigsen Team Awards: Cannes, Webby, Andy, One Show, & Mediapost

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