Seasoned Digital Marketer - Performance Campaigns & Automation
Resume:
STEVE BEAUCOUDRAY
Digital Marketer Performance Campaigns Automation & Lead Engagement
225-***-**** *****@***********************.*** inkedin.com/in/beaucoudraysteve Baton Rouge, La
EXECUTIVE SUMMARY
Experienced digital marketing strategist with 20+ years building and optimizing online campaigns across paid media, content, automation, and CRM platforms. Skilled in working independently, managing performance metrics, and improving ROI through data-driven testing and refinement. Thrive in remote environments where autonomy, discipline, and continuous learning drive measurable results.
Committed to continuous personal and professional development, with a strong belief in mindset-driven performance and long-term growth EXPERIENCE
Director of Marketing & Sales Operations
Partners Marketing Agency
08/2009 - 12/2025 Baton Rouge, LA
https://partnersmarketingagency.com
Led integrated marketing strategy across digital and traditional channels, achieving 10% year-over-year growth in qualified leads. Built and managed remote digital campaigns across paid social, search, and email platforms.
Optimized digital funnels to improve lead conversion and engagement. Leveraged automation tools and CRM workflows to nurture prospects and drive revenue.
Tested creative variations and audience segmentation to improve performance metrics.
Operated independently while managing client expectations and campaign delivery.
Remote work capability
Digital systems, Content and campaign optimization Account Executive, Sales Management, Production Director WBRZ-TV CHANNEL 2 ABC
06/2000 - 10/2009 Baton Rouge, La
https://www.wbrz.com
Developed B2B lead generation campaigns targeting decision-makers across healthcare, industrial, professional services, and enterprise verticals. Consulted SMB and mid-market clients on media placement, commercial production, digital ad production, and campaign strategy. Developed integrated marketing campaigns across broadcast, digital, and emerging media channels.
Consulted clients on campaign strategy, audience targeting, messaging, and media planning.
Produced ROI analysis and campaign performance reporting optimizing marketing effectiveness.
Collaborated with creative, production, and sales teams to deliver unified campaign execution.
Multi Station Account Executive and Team Leader
GUARANTY MEDIA RADIO / DIGITAL
03/1995 - 05/2000 Baton Rouge, La
https://www.guarantymedia.com
Increased multi-station advertising sales by {20%} by leading client strategy and team leadership initiatives.
Led integrated cross-platform marketing campaigns across radio, digital, and promotions.
Increased advertising revenue by 20% through strategic campaign planning and account leadership.
Coordinated messaging, brand promotion, and campaign execution across multiple media platforms.
EDUCATION
BFAGD, Fine Arts & Graphic Design / Marketing
Louisiana State University
01/1984 - 08/1990 Baron Rouge, La
MARKETING OPERATIONS &
AUTOMATION
CRM & workflow automation (Salesforce)
Lead scoring and segmentation strategies
Campaign-to-pipeline attribution reporting
Dashboard development & performance analysis
Cross-functional alignment between Sales &
Marketing
Budget forecasting & ROI modeling
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KEY ACHIEVEMENTS
Long-Term Growth Strategies
Achieved 10% annual lead growth through
innovative marketing and improved campaign
strategies.
Marketing ROI Optimization
Increased marketing ROI by 60% through the
development of advanced analytics and
reporting systems.
Cost-Effective Marketing Solutions
Enhanced operational efficiency, resulting in a
15% reduction in client costs through strategic
initiatives.
MASTERED SKILLSETS
Salesforce.com Meta Ads Manager
Google Ads LinkedIn Campaign Manager
WordPress Canva CRM
Email Automation Zoom
Virtual Collaboration Platforms
Google Analytics
INTERESTS
Creative Data Visualization
Passionate about transforming complex data
sets into engaging and understandable visual
stories.
Technology Trends
Keen interest in exploring and adopting the
latest technology trends to drive market growth
and consumer engagement.
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