Dynamic Account Manager with Digital Marketing Expertise

Summary

Skills

Experience

JAYNE HALTOM GOODMAN

Houston TX 601-***-****

*********@*****.***

Dynamic Account Manager with established success at The Dallas Morning News, specializing in customer relationship cultivation and innovative digital marketing strategies.

• Account management and customer communication

• Digital marketing strategies

• Sales management and revenue forecasting

• Change management and negotiation

• Customer relationship development

• Team leadership

Account Manager, 09/2020 05/2025

Build On Technologies

Manage and ensure that VEO Design Studio's existing and new customers receive the best customer service experience.

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• Close collaboration with internal departments.

• Set up VEO Design Studio training for new and existing new home builders Designers and Sales Counselors.

• Communicate updates on new trends and product features to customers.

• Identify upselling opportunities for new and current customers.

• Distribute VEO Design Studio detailed platform monthly and quarterly usage reports.

• Assist the Billing Department as needed.

• Maintain consistent communication between customers, data configuration, development, and upper management. Outside Account Executive, 07/2017 12/2018

Entercom Media

• Generated new and incremental broadcast and digital advertising revenue.

• Upsold current customers and acquired new business through consultative marketing, selling, and cold calling.

• Generated $120,000 in new business revenue within 5 months. Developed strategic custom media campaigns that utilized both broadcast and digital media to meet advertisers' marketing objectives and provide the best ROI for customers.

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Real Estate Sales Director, 09/2013 06/2017

The Dallas Morning News

• Strengthened existing customer relationships and increased digital and print advertising revenue year over year.

• Acquired new clients through prospecting, cold calling, networking, and consultative selling.

• Created custom creative marketing campaigns to achieve clients' business objectives. Managed the largest revenue-producing desk on the Real Estate Sales Team, generating $1,500,000 in new and incremental revenue annually.

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• Generated a 9% year-over-year revenue growth in the 1st and 2nd quarters of 2017, amounting to $61,130.

• Closed 4 new customers in the 1st and 2nd quarters of 2017, generating $75,150 in new business revenue.

• Increased total average spending per customer by 12% year over year.

• Grew the total number of new customers by 65% year over year.

• Increased total year-over-year revenue by $255,000. Advertising Sales Manager, 06/2012 09/2013

Hattiesburg American

• Developed advertising strategies to boost client engagement and revenue.

• Managed relationships with key clients to ensure satisfaction and retention.

• Analyzed market trends to identify new advertising opportunities and target audiences. Education

Websites & Social Links

• Collaborated with creative teams to design effective ad campaigns for clients.

• Trained and mentored junior sales staff on best practices and sales techniques.

• Conducted presentations to showcase advertising solutions to potential clients. Advertising Sales Director, 08/2010 05/2012

Louisiana Cookin' Magazine

• Developed advertising strategies to enhance brand visibility for Louisiana Cookin' Magazine.

• Established relationships with local businesses to promote advertising opportunities effectively.

• Managed client accounts, ensuring satisfaction and timely delivery of advertising services.

• Coordinated promotional campaigns, aligning editorial content with advertising initiatives.

• Collaborated with editorial team to integrate ads seamlessly into magazine layouts and features.

• Negotiated contracts with clients to ensure maximum profitability. Sales and Marketing Consultant, 09/2007 07/2010

The Dallas Morning News

• Developed comprehensive marketing strategies to enhance brand awareness and engagement.

• Analyzed market trends to identify opportunities for product positioning and growth.

• Created persuasive promotional materials to support advertising campaigns and outreach efforts. Developed in-depth knowledge of inventory and corresponding approaches to persuasive conversation conducive to meeting sales objectives.

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• Engaged in retail and event marketing activities at public events and in-store to promote business development.

• Analyzed customer data to identify trends in buying behavior. 05/2001 University of Southern Mississippi Hattiesburg, MS Bachelor's Degree Marketing

• https://www.linkedin.com/in/jaynehaltomgoodman/

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