Creative Director & Producer

Talibah Newman Ometu

New York, NY 646-***-**** *******.******@*****.***

linkedin.com/in/talibah-newman-ometu talibahometu.com CREATIVE PRODUCER

Award-winning director, writer, and creative producer with 10+ years leading end-to-end production for social-first campaigns across YouTube, TikTok, Instagram, LinkedIn, and emerging platforms. Proven expertise managing $1M+ production scopes, designing scalable content systems, and integrating AI tools into creative workflows. Expert in agency collaboration, cross-functional stakeholder management, and architecting workflows that enable reusability, automation, and data-informed storytelling for Fortune 500 brands.

CORE COMPETENCIES

Production & Operations

End-to-End Creative Production Agency & Partner Collaboration Workflow Design & Process Optimization Budget & Resource Management ($500K+ Scopes) Compliance & Rights Management Large-Scale Event Production

Strategic & Analytical

Data-Driven Creative Strategy Audience Insights & Performance Analytics Modular Storytelling & Scalable Content Systems Documentation & Playbook Development SEO & Content Optimization Technology & Tools

AI Integration (Copilot, ChatGPT, Claude, Sora, Runway) Adobe Creative Suite Frame.io Asana Airtable M365 CMS Platforms & Analytics Social Platforms (YouTube, TikTok, Instagram, LinkedIn, Snapchat, Facebook, X)

PROFESSIONAL EXPERIENCE

Buzzfeed / Complex Networks / ComplexCon New York, NY & Los Angeles, CA January 2013 – March 2024

Senior Video Creative Director, Brand Partnership Studios November 2021 – March 2024

● Led end-to-end creative production for 50+ branded social campaigns for Target, Macy's, Gillette, Nike, Starbucks, and other Fortune 500 clients across all major social platforms

● Managed $50K-$500K+ budgets, crews of 10-50+ members, and vendor relationships from scoping through delivery while championing craft excellence and maintaining brand standards, compliance, and accessibility requirements

● Partnered with external agencies and internal teams to align creative operations, infrastructure, and workflows across multiple concurrent projects, managing vendor bidding, SOW development, and stakeholder communication across time zones

● Designed modular content systems where long-form shoots were repurposed across multiple platforms, creating reusable shot list templates and collaborating with design teams to standardize graphic configurations that accelerated multi-brand campaign production

● Integrated AI tools (ChatGPT, Claude, Copilot, Sora) into production workflows for creative briefs, strategic planning, deck assembly, and social media content development

● Leveraged Frame.io, Asana, and Airtable to track workflows from pre-production through post-production

● Designed integrated campaigns combining animation, influencer content, and brand storytelling

(Cheetos Pretzel campaign) that expanded brand reach and generated 10M+ TikTok views Development Producer, Creative Director January 2018 – October 2021

● Developed production frameworks and playbooks for consistent branded content creation, including Election Coverage Night programming that served as blueprint for large-scale events, distributing 12 video issues across YouTube

● Built scalable content systems that enabled rapid pivoting during COVID-era, launching entertainment podcast that expanded into video series

● Collaborated with strategy and analytics teams to translate audience insights, performance signals, and engagement data into creative decisions

● Produced award-winning projects including 2021 GLAAD Winner "Stop Killing Us: Black Transgender Women's Lived Experiences"

● Managed podcast network infrastructure including Watch Less podcast featuring high-profile guests

(Kenya Barris, Taraji P. Henson, Courtney Kemp, Issa Rae), coordinating talent booking, production schedules, and technical requirements

Editorial Producer, Showrunner ComplexCon September 2017 – November 2018

● Produced "Run of Show" for ComplexCon with 50,000 attendees, 100 vendors, 30 branded campaigns, generating $20M+ in sales

● Managed 100+ staff across multiple simultaneous projects, integrating talent coordination, social media content, brand partnerships, and live event production across different time zones and organizational functions

Project Manager, CMS Video Operations January 2013 – September 2016

● Architected cross-functional content management workflows that gave all departments (creative, editorial, operations, distribution) visibility from content ingestion through launch, ensuring consistent quality control and platform optimization across 100+ publishers

● Established best practices and documentation for workflows, SEO optimization, metadata standards, ad targeting, and quality control supporting YouTube video platform

● Used analytics and audience insights to inform channel expansion strategy and creative direction as Complex Magazine merged video goals with editorial objectives

● Tracked viewership, engagement, and emotional indicators to measure content performance

● Ensured compliance with platform standards and maintained licensing/rights management across syndication partners (Myspace, Daily Motion, PlutoTV, Verizon Go 90, Amazon)

● Created operational playbooks enabling consistency and knowledge sharing, leading regular process reviews and recommending data-informed enhancements that improved SEO performance and audience growth

Mystical Octopus Productions New York, NY & Los Angeles, CA 2011 – Present

Producer, Director, Writer

● Produced short-form, long-form, and feature-length content for HBO, PBS, Amazon, Cannes Film Festival, and American Black Film Festival

● Managed all production phases from development through distribution, including budgets, vendor relationships, crew coordination, and post-production

● Secured distribution partnerships and managed rights, licensing, and compliance for theatrical and digital releases

● Awards: 2013 DGA Student Filmmaker Award 2013 MVAAFF HBO Award Princess Grace Award Adrienne Shelly Award

● Select Projects: Greenwood Avenue Virtual Experience, Sweet Honey Chile, Busted on Brigham Lane, The Isis Brantley Story

Netflix New York, NY

2020 & 2021

Video Producer & Creative Lead

● Led production of inclusion report film, docu-style interviews, and leadership series animation

● Managed timelines, vendor coordination, and stakeholder alignment while ensuring compliance and accessibility standards

EDUCATION

Master of Fine Arts, Directing Columbia University School of the Arts Bachelor of Arts, African American Studies, Creative Writing Columbia University YouTube Certification for CMS/SEO

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