UX Lead / Design & Product Manager (UI/UX)
Resume:
VAMSHI YELLAMELLI
******.******@*****.***
Summary
Performance-oriented Interface Lead UX Designer/Manager/PM with an excellent understanding of technologies, accessibility requirements, and performance capabilities, with a focus on product UX and UI design and development. Dedicated to optimizing human-computer interactions for diverse applications. Expert in design development and optimization. Skilled in overseeing project planning, resource allocation, and cross-team coordination to ensure on-time, high-quality delivery. Experienced in defining and prioritizing product backlogs, collaborating with stakeholders and development teams to deliver features that provide maximum business value.
Experience
UX Lead
State of Connecticut, Hartford, CT 10/2023 – Present
As a UX Lead for the State of Connecticut, I play a pivotal role in leading multiple projects, overseeing the entire design process from ideation to implementation.
Worked closely with business analysts and stakeholders to collaboratively gather and evaluate user requirements for projects within the State of Connecticut.
Extensive experience implementing responsive design principles with a mobile-first mindset, ensuring optimal user experiences across devices using Figma-driven design systems.
Created storyboards, user flows, and sitemaps in Figma to clearly illustrate design concepts, user journeys, and functional requirements.
Designed high-fidelity UI mockups and interactive prototypes in Figma, enabling clear visualization of site functionality for stakeholders and development teams.
Applied a user-centric design approach supported by research and usability insights, translating findings into intuitive interfaces validated through Figma prototypes.
Led end-to-end design and development of custom responsive UI components, aligning Figma designs with implementation using HTML5, CSS3, JavaScript, jQuery, and Bootstrap.
Translated client and business requirements into scalable, accessible, and WCAG-compliant front-end solutions, ensuring design-to-development consistency from Figma to Sitecore.
Leveraged analytics tools such as Google Analytics and Hotjar to inform iterative design improvements, refining layouts and interactions initially explored in Figma.
Collaborated with marketing and communications teams during major statewide launches, maintaining UX and visual consistency across digital touchpoints through shared Figma libraries.
Designed personalization-ready UI components, documented and versioned in Figma, to support adaptive content delivery within Sitecore environments.
Partnered closely with designers, product owners, and Sitecore developers to ensure UX consistency, component reusability, and adherence to brand standards using Figma design systems.
Conducted cross-browser and cross-device testing to optimize performance, accessibility, and usability across screen sizes.
Provided UX leadership by defining interaction patterns, establishing front-end best practices, and mentoring team members on responsive and accessible design workflows in Figma.
Actively participated in user research and usability testing, iterating designs based on feedback and validating solutions through Figma prototypes.
Utilized Figma alongside tools such as Adobe XD, Miro, and InVision to produce high-fidelity designs, interactive prototypes, and developer-ready assets.
Advocated for and implemented accessibility best practices, ensuring inclusive digital experiences that meet compliance standards.
Collaborated with cross-functional teams and stakeholders to align UX strategy with business goals and citizen needs.
Contributed to UX strategy and product roadmaps for statewide modernization initiatives, prioritizing features based on analytics, impact, and agency objectives.
Partnered with product managers to define and improve KPIs such as task completion rates, service adoption, and reduced support requests through continuous design iteration.
Successfully delivered multiple statewide web modernization projects, including OHE, CT DMV, Department of Labor, DPH, DECD, and other agencies, consistently meeting timelines and quality expectations.
UX Architect / Manager
GEP, Clark, NJ 02/2020 - 10/2023
Managed and guided the UX design team onsite and offshore to meet the design standards and follow the company guidelines to meet the deadlines.
Managed and mentored onsite and offshore UX design teams, ensuring adherence to design standards, delivery timelines, and Figma-based workflows.
Designed intuitive AI-driven user interfaces leveraging NLP and machine learning, validating interactions through Figma prototypes to improve user satisfaction.
Created and refined modern visual designs, translating complex physical, logical, and data models into clear, usable interfaces documented in Figma.
Coordinated UX production across all phases—from concept and Figma design through final testing and optimization.
Led comprehensive user research initiatives, including ethnographic studies, usability testing, and contextual inquiries, to inform UX decisions for Johnson & Johnson.
Conducted user research, developed personas, and created user journey maps in Figma to guide AI-enabled interface design and accessibility improvements.
Developed and executed UX strategies aligned with business objectives and user insights, ensuring Figma artifacts supported product decision-making for Johnson & Johnson.
Monitored AI and UX industry trends, recommending innovative UI/UX approaches and translating concepts into Figma design explorations.
Owned UX contributions to product roadmaps for Smart View and J&J platforms, prioritizing AI-driven features and documenting workflows in Figma.
Defined and tracked KPIs such as workflow efficiency, AI feature adoption, and dashboard engagement, driving a 22% improvement in task efficiency for legal teams.
Improved SaaS onboarding by redesigning trial evaluation workflows, mapping activation journeys and interactions in Figma, resulting in higher trial-to-adoption conversion.
Led cross-functional launch alignment with marketing, training, and customer success teams during Smart View AI feature rollouts to Fortune 100 clients.
Designed advanced AI/ML personalization experiences—such as adaptive dashboards and recommendation flows—conceptualized and validated in Figma.
Collaborated closely with AI engineers, developers, and product managers to translate Figma designs into scalable, production-ready AI experiences.
Built and led high-performing UX teams through mentorship, design critiques, and consistent use of Figma design systems.
Applied qualitative and quantitative research methods to inform iterative design improvements and elevate overall user satisfaction.
Implemented continuous user testing and feedback loops, refining solutions through data-driven insights and Figma iterations.
Facilitated stakeholder workshops on AI UX best practices, using Figma to demonstrate patterns, flows, and design principles.
Conducted heuristic evaluations and usability audits of AI-powered interfaces, documenting findings and recommendations in Figma.
Analyzed and optimized complex legal workflows, reducing friction and improving efficiency across contracts, compliance, billing, and case management.
Contributed to the development and maintenance of UI pattern libraries and scalable Figma design systems for Smart View.
Delivered cross-browser-compatible solutions with a focus on performance, usability, and robust error handling.
Sr. UI/UX Designer
GEP, Clark, NJ 07/2019 - 02/2020
Designed intuitive and visually appealing user interfaces for Smart View, focusing on ease of use, efficiency, and accessibility to enhance the overall user experience for our Pharma client like Roche and Johnson & Johnson.
Improved SaaS onboarding flows for enterprise clients by simplifying registration, permissions setup, and first-use guidance within Smart View and ELM.
Coordinated with customer success and training teams to ensure smooth go-to-market rollout of redesigned UI features.
Ability to come up with rapid prototypes with insightful workflows and simple solutions to complex interaction design problems. Developed, collaborated on, and maintained design patterns.
Great aptitude designing and specifying product behavior, including on-screen, in-browser, packaged software, mobile app, and hardware-based interfaces following WCAG standards.
Helped with defining, implementing, and evangelizing UCD methodology and Lean UX principles.
Developed and implemented a process including guidelines for conducting effective user testing, focus groups and customer feedback sessions.
Collaborated with agile, multidisciplinary teams to evaluate the feasibility of proposed features and create phased approaches to development.
Spearheaded the UX design process for an Enterprise Legal Management (ELM) tool, collaborating closely with cross-functional teams including product managers, developers, and legal experts to ensure alignment with business goals and user needs.
Collaborated closely with product managers to shape early product vision and influence the roadmap for the ELM tool, ensuring customer pain points from Pharma clients were translated into prioritized backlog items.
Defined success metrics for new ELM features—such as reduced legal matter creation errors, more efficient approval cycles, and increased adoption of automation tools—and improved these metrics through iterative design.
Starting with the customer and working backward; leveraging customer feedback, in-depth site analytics, internal subject matter experts, and research findings.
Developed and nurture relationships across teams and disciplines to promote collaboration and efficiency on Chevron projects.
Generated UX concepts such as task analysis, storyboards, and use cases to accelerate user flow.
Worked with senior manager to oversee implementation of proper design specifications and guidelines. Worked closely with developers to ensure code met user requirements.
Designed intuitive and user-friendly interfaces for the ELM tool, employing best practices in information architecture, interaction design, and visual design to optimize usability and enhance user satisfaction.
Created web models or prototypes using physical, interface, logical, and data models.
Sr. UI/UX Designer
PWC, Price Waterhouse Coopers, Albany, NY 04/2018 - 07/2019
Worked on Legal Entity Date Base project called GOLDNET which stores all the legal entity information, owner-ship data there revenue information and etc. for our clients Berkshire Hathaway, GE,Alight,Baker Huges, Sirius XM and many more.
My proactive approach helped to drive the roadmap forward, ensuring alignment with overarching goals and objectives.
Prepared new wireframes and proof of concept for our product owners and business clients while taking the requirements from them and converting those into visuals.
Built domain technology roadmaps based on current and future industry trends.
Lead a team of UI/UX designers, providing mentorship, and fostering a collaborative environment to ensure successful project execution.
Led cross-functional teams in the design and development of intuitive user experiences for web and mobile applications.
Conducted user research, persona development, and journey mapping to inform design decisions and identify user pain points.
Designed wireframes, prototypes, and mockups using tools such as Sketch, Adobe XD, and Figma.
Implemented usability testing and iterative design processes to refine and improve user interfaces.
Collaborated with stakeholders, including product managers and developers, to align UX design with business goals and technical feasibility.
Mentored junior designers and facilitated UX workshops to foster a culture of user-centric design.
Leverage data-driven insights to inform design decisions and prioritize features on the roadmap. This involves analyzing user behavior, metrics, and performance data to identify opportunities for optimization and refinement, ultimately driving continuous improvement and innovation.
Actively engaged with stakeholders, including product owners and clients, involved in the design requirements gatherings and aligning design solutions with organizational goals.
Took a proactive role in pushing design innovation, establishing cohesive design direction, and ensuring consistency across all user interfaces.
Managed the end-to-end design process, from conceptualization to final implementation, involves resource allocation, timeline management, and ensuring the quality of deliverables.
Emphasizing a culture of continuous improvement, staying up to date on industry trends and implementing best practices to enhance the overall effectiveness of UI/UX processes.
Sr. UI/UX Designer
General Electric, Chicago, IL 02/2017 - 04/2018
Worked on IOT project called LDARS (Locomotive Data Acquisition Radar system) for Canadian National rail- ways.
Designed the web designs for the project to track all the records of the locomotives with help of GoLINC,Black Box and GEER.
Rapidly prepared and implemented product specifications, including designing, and creating “rich wire frames” to visually facilitate understanding of user interactions in features and concepts.
Managed enterprise designers and front-end developers responsible for defining style guide, pattern library and coding standards for internal enterprise applications.
Managed multiple client projects simultaneously, ensuring quality, timeliness, and client satisfaction.
Conducted UX audits and heuristic evaluations to assess existing digital experiences and recommend improvements.
Developed information architecture, navigation flows, and interaction design for complex websites and applications.
Worked closely with clients to understand their brand identity, target audience, and business objectives.
Presented design concepts and recommendations to clients and key stakeholders, incorporating feedback and iterating designs as needed.
Collaborated with visual designers and developers to translate wireframes and prototypes into pixel-perfect designs.
Designed, developed, and implemented user acceptance testing cases and plans.
Adept at handling JSON and XML data for dynamic content updates.
Communicated frequently with clients regarding application functionality requirements. Used complex Object-Oriented concepts to improve the performance of the websites.
Sr. UI/UX Designer
1 World Sync, Trenton, NJ 06/2016 - 01/2017
Worked on designing an e-commerce SPA for Walmart storefront for displaying all the available products with the help of Zoura and making it user-friendly for our customers.
Designed web pages for the storefront app using adobe XD,Sketch and Axure etc.
Lead strategic planning sessions to align UX initiatives with overarching business goals and objectives.
Develop long-term UX strategies that encompass user research, design principles, and innovation.
Collaborated with executive stakeholders to define the vision and direction of UX design within the organization.
Led UX design initiatives for a diverse portfolio of web and mobile applications, from concept to launch.
Conducted user research, including interviews, surveys, and usability testing, to inform design decisions and validate hypotheses.
Collaborated closely with product managers, developers, and stakeholders to define project goals, requirements, and success criteria.
Developed wireframes, prototypes, and mockups using industry-standard tools such as Sketch, Adobe XD, and InVision.
Iterated on designs based on user feedback, analytics data, and usability testing results to continuously improve user experiences.
Provided mentorship and guidance to junior designers, fostering a culture of innovation and excellence.
Managed a team of UX designers and researchers to deliver projects on time and within budget.
Developed user personas, journey maps, and user flows to guide design decisions and align with business objectives.
Conducted heuristic evaluations and competitive analyses to identify opportunities for differentiation and improvement.
Presented design concepts and recommendations to clients and stakeholders, incorporating feedback and iterating designs as needed.
Collaborated with visual designers, developers, and content strategists to ensure seamless integration of design solutions.
Stayed abreast of emerging trends, technologies, and best practices in UX design, incorporating them into design processes and methodologies.
UI/UX Designer
Sparta Systems, Hamilton, NJ 11/2015 – 06/2016
Worked on building wireframes to show application content and process flow. Prepared visual designs based on the approved low fidelity wireframe in accordance with the usability standards for CVS and Moderna clients.
Meeting with application users to understand their specific usability requirements.
Recommending and implementing industry best practices in use experience management. Building working visual prototypes to show application content and process flow.
Preparing visual designs based on the approved wireframe in accordance with the usability standards In-depth knowledge and experience in UX process, and implementation of various techniques for enhanced user experience.
Supporting creative solutions for a wide variety of user experience challenges including, but not limited to mobile and desktop. Working closely with software engineers to realize the design.
Participating in user research activities enabling the team to build a deep and rich understanding of web application.
Used data, analytics, and business requirements to assist product management in developing user stories and requirements. Propose art direction and/or assist to define the visual language.
Develop and maintain user-interface specifications. Present design work to the engineering team, product team, and executives for review and feedback.
Worked closely with other senior UX Designers for designing and creating “rich wire frames” to visually facilitate Understanding of user interactions in features and concepts.
Creating robust and exacting interaction design specifications including concept models, user scenarios/stories, wire- frames, interaction/state diagrams, interaction pattern specifications
Created images (banner, button & icon images) to be used in the web application.
Designed UX wire frames for sales presentations for several big Pharma clients. Designed UX wire frames for mobile dosing calculators for physicians.
Performing usability testing of the web application. Worked on Technical Design wireframes to get feedback from business teams.
Expertise in using design tools like Sketch, Adobe XD/Photoshop and Dreamweaver. Created HTML5 and CSS files for the application development team.
Worked on creating responsive website for most devices using responsive design (RWD) concept and media queries.
Graduate Assistant Web Designer/Developer
Fairleigh Dickinson University, Teaneck, NJ 02/2014 - 08/2015
Used to maintain FDU library web site where students and professors interact with each other and get to know more about library and the available classrooms, books. Worked with HTML5 and CSS3 JavaScript, jQuery UI, LESS, SASS, JSON.
Helped in redesigned school library website and made it responsible for all the devices and laptops.
Collaborate with Product Management, Creative, Technology and Production teams to refine ideas and take them to completion.
Worked on Axure and photoshop to redesign the components in library website deigns.
Continuous delivery/Continuous Integration (CD/CI) using Jenkins. Conceptual planning of future UX directions. Created web services and desktop applications to access and display data needed by support teams using, JavaScript, jQuery, CSS and- HTML.
Involved in team meetings with corporate webmaster's UI team and end user client for understanding needs in new implementation & involved in daily team meetings & daily scrum meetings.
Web Designer
Mindtree, Chennai, TN 05/2013 - 12/2013
Worked closely with user researchers to define features and interaction, leading to high-fidelity mockups of use case scenarios for the design and product teams.
Branding payment portal as per client specification and configuring it pixel to-pixel to Client website. Overhauled Web site to optimize the user experience.
Creating graphics to satisfy client site requirement. Creating cross-browser compatible and standards-compliant CSS based page layouts. Worked on fixing cross browser compatibility issues.
Communicate design concepts, rationale, and project progress effectively to clients and stakeholders, and incorporate feedback into design iterations to meet project objectives.
Create visually appealing and user-friendly layouts for websites, ensuring they align with brand guidelines and client requirements.
Worked on choosing appropriate color schemes, fonts, and typography to enhance the overall aesthetic and readability of the website.
Used all the advanced Photoshop features to create appealing visual web interfaces. Used Firebug and IE Developer Tool- bar, for debugging and browser compatibility.
Worked closely with SQA team in fixing the reported bugs/defects and checking cross platform compatibility.
Web Designer
Sum Total Systems, Hyderabad, AP 01/2012 - 05/2013
Established UX design as the first stage of all Web and mobile application developments, instituting a user- centered design (UCD) approach. Conceptual planning of future UX directions. Designing and implementing high-fidelity clickable mockups of the product.
Created robust wireframes that define interaction models and user flows. Moved quickly from prototyping to enterprise- quality robust implementations.
Collaborated with senior designers to create clean interfaces and simple, intuitive interactions and experiences. Create front-end prototypes for testing new features.
Create custom graphics, icons, buttons, and other visual elements to complement the website design and convey key messages effectively.
Performing System Testing to ensure branding is done as per client requirement. Coordinate with QA team to resolve any issues regarding site branding. Coordinate with Business Relationship Manager to gather client requirements and QA team.
Working knowledge of version control software (Git), updating design progress in project roadmap.
Skills
UI/UX Design/Research, Web application Design, Interaction Design, Mobile application development, Usability Testing, Agile development methodologies, Managing tight deadlines., Layout and design, Prototyping, Wireframing, UX Pin, Sketch, Adobe Photoshop, XD, Paint, Axure, Figma, Invision, Zeplin., Time management, Leadership, Decision-making, Project planning, Project Management, Scrum, JIRA, Jenkins, Bootstrap, Sitecore, HTML4/5, CSS2, CSS3, SDLC, GIT, JIRA., SourceTree, IntelliJ, Sublime Text3.
Education
Computer Science (Master's)
Fairleigh Dickinson University
08/2015
Electronics and communications (Bachelor's)
Jawaharlal Nehru Technological University
01/2013
Project Management (Master's)
Harrisburg University of Science and Technology
Portfolio
https://vamshileft4d.wixsite.com/website-6
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