Business Development Executive & Event Strategist

Andie Leonie Howard

Business Development Executive & Event Strategist

Denver, CO 80216 970-***-**** *************@******.*** Professional Summary

Business Development Executive & Event Strategist with a unique background in PGA- level tournament operations, luxury sales, and corporate training. Proven success driving revenue for high-end brands, including running Pro-Am events at Pebble Beach and managing $10M+ portfolios for top-tier financial institutions. Expert in cultivating relationships with C-Suite executives, securing corporate sponsorships, and delivering premium member experiences. Passionate about leveraging a 20+ year track record in sales leadership to drive membership growth and corporate event revenue for elite golf and country clubs.

Core Competencies (Club & Hospitality Focus)

• Club Revenue Growth: Membership Sales, Corporate Sponsorships, Tournament Sales, Weddings & Banquets.

• Event & Training Execution: Large-Scale Event Planning, Corporate Training Facilitation, Pro-Am Operations, VIP Hospitality.

• Executive Relations: C-Suite Negotiations, HNW Client Retention, Stakeholder Management.

• Marketing & Media: Brand Storytelling, Digital Marketing, Social Media Strategy.

Professional Experience

Executive Producer

Blonde Girl TV Productions Denver, CO Feb 2022 – Present

• C-Suite Partnerships: Directly negotiate complex media contracts with C- Suite executives of Fortune 50 companies, ensuring alignment on strategic goals and deliverables.

• Corporate Sponsorships: Secured over $2M+ in sponsorships and partnerships, demonstrating the ability to sell high-value intangible assets similar to club memberships and event packages.

• Event Production: Lead diverse teams of 10+ creatives to produce high- quality commercial content and events, ensuring strict adherence to client timelines and budgets.

Advertising & Branding Specialist

The Denver Post Denver, CO Jan 2016 – Jan 2020

• Strategic Event Marketing: Partnered with Colorado business executives and owners to design campaigns that boosted brand visibility and engagement by 20%, driving traffic to large-scale events.

• Complex Campaign Management: Managed, sold, and executed complex advertising campaigns valued in the hundreds of thousands of dollars, consistently meeting high-stakes revenue targets.

• Specialized Sales Training: Completed specialized training programs focused on creating, selling, and closing comprehensive ad campaigns, applying expert negotiation techniques to secure long-term client contracts.

• Pipeline Development: Authored digital and print materials to increase applicant pipelines, a skill directly transferable to generating leads for prospective club members.

Vice President of Business Development

Citibank New York, NY May 2005 – May 2015

• Large-Scale Training Events: Orchestrated and facilitated regional sales training events and workshops for staff across 30 branch locations, improving team performance and service standards.

• Territory Management: Directed sales strategy and operational compliance for a massive territory, ensuring consistent brand standards and service excellence across the region.

• High-Value Sales: Ranked #1 Nationally (2014) for generating $10M+ annual revenue, specializing in acquiring and retaining affluent clientele. Power Yoga Instructor

CorePower Yoga Denver, CO 2005 – 2012

• Program Sales & Management: Successfully marketed and sold the Yogi Training Program, driving student enrollment and revenue while facilitating teacher training sessions.

• Brand Ambassadorship: Selected as a Lululemon Ambassador, representing the brand and teaching exclusive in-store classes throughout Colorado to drive community engagement.

• Large-Scale Instruction: Commanded advanced power yoga classes with up to 80 students, effectively managing large groups and maintaining high retention.

• Specialized Instruction: Served as one of the select few Pre-Natal Yoga Instructors, offering specialized guidance for expectant mothers. Main Branch Manager

US Bank Denver, CO 2002 – 2005

• Sales Growth: Led branch to exceed sales targets by 15% annually by fostering strong relationships with local businesses and community leaders.

• Team Leadership: Managed staff of 25+ employees. Tournament & Sports Management Experience

Event Lead / Project Manager (Contract)

Bank of America Pebble Beach, CA 2001

• PGA Event Operations: Successfully managed and executed the Pro-Am Golf Event at Pebble Beach, serving as the primary liaison for corporate partners and VIP attendees.

• C-Suite Hospitality: Oversaw logistics for high-profile guests and bank executives, ensuring a seamless white glove experience throughout the tournament week.

• Logistics & Planning: Coordinated on-course branding, hospitality tents, and player relations, ensuring maximum ROI for the bank's sponsorship investment.

Multi-Branch Manager & Management Trainee

Chase Bank Chicago, IL 1999 – 2001

• Rapid Advancement: Promoted from Management Trainee to Multi- Branch Manager, overseeing operations and sales teams in the competitive Chicago market.

• Training & Development: Completed Chase's elite corporate leadership program and subsequently led training sessions for new hires on commercial lending and risk management.

Sports Marketing Intern

Chicago White Sox & Q101 Radio Chicago, IL 1999

• Chicago White Sox: Assisted with game-day operations and fan engagement initiatives during the post-championship era, gaining insight into major sports franchise management.

• Q101 (Chicago's Largest Alternative Rock Station): Supported promotions and live events, helping to coordinate on-site activations and sponsor deliverables.

Education

Bachelor of Arts, Business Administration

Purdue University

Bachelor of Arts, Communications & Film

Governor's State University

Technical Skills

• Software: CRM Systems (Matrix, Wide Orbit, Salesforce), Microsoft 365 Suite.

• Marketing: Social Media Management, Google Analytics, SEO/SEM.

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