LABAN NYAMUNGA OCHEGO
General Manager, Sales & Marketing.
+254-***-***-*** ********@*****.*** Nairobi, Kenya. SUMMARY
Dedicated General Manager and analytical problem-solver with team building, leading and motivating, as well as excellent customer experience and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Adept to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Collaborative leader with dedication to partnering with coworkers to promote engaged work culture.
EDUCATION
BSc. International Business
Administration.
United States International University.
2006 - 2011
CERTIFICATION
Kenya Certificate of Secondary
Education.
Magena High School.
2001 - 2005
SKILLS
Strategic Planning Advertising & Marketing Sales
Account Management Budgeting Performance Improvement EXPERIENCE
General Manager, Sales & Marketing.
Philmed Pharmaceutical Ltd.
09/2021 - Present Nairobi, Kenya.
• Directing comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
• Developing and executing strategic plans for business growth and expansion, resulting in increased market share.
• Driving the successful execution of numerous events/promotions while closely managing budgetary constraints associated with event planning & management activities.
• Championing continuous improvement initiatives that enhanced operational performance across all departments.
• Establishing comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
• Analyzing market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
• Driving year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Managing budget implementations, employee reviews, training, schedules, and contract negotiations.
• Analyzing market trends and competitor activities to create competitive advantages.
• Implementing business strategies, increasing revenue, and effectively targeting new markets.
• Reducing operational risks while organizing data to forecast performance trends.
MANAGEMENT COMPETENCIES
ETHICAL LEADERSHIP
Demonstrating integrity, fairness, and ethical
behavior in decision-making and actions, serving
as a role model for ethical conduct.
PERFORMANCE MANAGEMENT
Setting clear expectations, providing feedback,
coaching team members for development, and
recognizing achievements.
EXPERIENCE
Regional Sales Manager.
Philmed Pharmaceutical Ltd.
11/2020 - 08/2021 Western region(Nyanza, Western & Rift Valley, Kenya.
• Worked closely with product management teams to ensure alignment between sales objectives and product offerings.
• Introduced cross-selling techniques among the sales team members, increasing overall profitability for the company.
• Managed a team of sales representatives, providing coaching and guidance to improve individual performance and overall team success.
• Boosted brand awareness within assigned territories via strategic partnerships & sponsorships – ultimately contributing positively towards reputation building efforts.
• Developed and maintained strong relationships with key clients, resulting in long-term partnerships and increased revenue.
• Led territory expansion efforts by conducting thorough research into untapped markets – subsequently opening up new revenue streams for the organization as a whole.
• Implemented sales training programs to enhance the skills and knowledge of the sales team, contributing to improved performance across the region.
• Actively participated in industry conferences or workshops – staying up-to-date with latest developments while also networking with peers from other organizations.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation. Branch Manager.
Philmed Pharmaceutical Ltd.
09/2017 - 10/2020 Western & Nairobi branches, Kenya.
• Contributed to ongoing process improvements that led to increased efficiency across various aspects of branch operations.
• Maintained compliance with industry regulations, minimizing risk exposure for the company through diligent oversight of operations.
• Improved branch efficiency by streamlining operations and implementing new processes.
• Streamlined communication between departments, improving collaboration efforts within the company as well as problem resolution times.
• Managed daily branch operations for optimal productivity and customer satisfaction.
• Increased overall sales, implementing targeted marketing strategies and promotional campaigns.
• Oversaw inventory management processes, ensuring accurate records and timely reordering for optimum stock levels.
• Collaborated with senior management to create strategic plans for future branch growth and expansion.
• Generated financial and operational reports to assist management with business strategy.
Corporate Banker.
KCB Bank kenya.
01/2013 - 08/2017 Nairobi, Kenya
• Increased profitability by identifying
opportunities for cross-selling complementary
banking products and services.
• Leveraged strong analytical skills to identify risks and opportunities within client portfolios, driving strategic decision making.
• Streamlined loan processing procedures,
resulting in improved efficiency and faster
turnaround times for clients.
TRAINING / S H O R T COURSES
- Customer Relationship Management (CRM):
Insights into CRM systems, customer data
management, customer segmentation, and
strategies for improving customer retention
and loyalty.
- Digital Marketing: Digital marketing
strategies, including social media marketing,
content marketing, search engine
optimization (SEO), and digital advertising
techniques.
- Sales Management: Focus on key aspects of
managing a sales team, including sales
strategy development, sales forecasting,
performance management, and motivating
sales teams.
EXPERIENCE
• Delivered customized presentations on banking
products and services, tailored to meet the
unique needs of each client.
• Collaborated with cross-functional teams to
ensure seamless execution of complex
transactions.
• Reduced operational costs by implementing
process improvements that streamlined workflow
across departments.
• Maintained a strong understanding of regulatory
compliance requirements, ensuring adherence in
all aspects of daily operations
• Generated reports and analysis of customer data
to identify trends and potential business
opportunities.
• Monitored account activity and identified
suspicious transactions, taking appropriate action to prevent fraud.
• Developed and implemented strategies to reduce
risk and increase profitability.
• Developed and maintained strong customer
relationships, providing exceptional service and
advice.
• Collaborated with other departments to confirm
compliance with banking procedures and
regulations.
REFERENCES
Samuel Makori
Regional Sales Manager
Philmed Pharmaceutical
***********@*****.***
Tel:071*-***-***
Amos Aminga
Senior Manager
Philmed Philmed
***********@*****.***
Tel:074*-***-***
Breznev Ombati
Chief Executive Officer
Optipharm Pharmaceuticals Ltd
******.*******@*****.***
Tel: 072*-***-***
ACHIEVEMENTS
• Successfully achieved and surpassed sales targets year-over-year, demonstrating strong revenue
growth – increased sales by 20% annually through
effective market penetration and strategic sales
initiatives
• Improved operational efficiencies and reduced costs while increasing profitability. Optimized the sales process, negotiating better supplier contracts &
implementing cost-saving initiatives.
• Built and led a high-performing sales teams through effective recruitment, training, and performance
management leading to increased team productivity
and reduced turnover rates.