Marketing Communications Specialist in Training

HERIN MACWAN

*************@*****.*** 343-***-**** LinkedIn

PROFESSIONAL SUMMARY

• Marketing professional with experience managing campaigns across social media, print, and video.

• Skilled in crafting content and visuals for audiences aged 15–60+, including business collaborations and local promotions.

• Experienced in audience research, SEO, and paid advertising to drive measurable engagement.

• Proficient in Adobe Creative Suite, Canva, Microsoft Office, and marketing analytics.

• Detail-oriented and results-driven, delivering high-quality outcomes under tight deadlines. SKILLS & PROFICIENCIES

• Tools: Adobe CreaWve Suite, Canva, CapCut, MailChimp, ClickUp, Social Champ

• Marke:ng: Audience research, SEO, campaign tracking, paid ads, content creaWon for diverse audiences (15–60+)

• Communica:on: Project coordinaWon, brand promoWon, cross-funcWonal collaboraWon EDUCATION

Advertising and Marketing Communication St. Lawrence College Kingston, ON In progress WORK EXPERIENCE

Advertising and Marketing Communication intern Seniors Association Kingston January 2026 – Present

• Seniors Association Kingston.

• Create static graphics and video content for local TV advertisements, hospital video ads, and community promotions across Kingston, contributing to filming, editing, and visual storytelling.

• Develop social media content aligned with the 50th Anniversary–themed campaign, reflecting the organization’s year-long milestone celebration.

• Design promotional social media content for business collaborations and partner campaigns. Sales Representative Neo Financial Kingston, ON Nov 2025 – Feb 2026

• Generated new customer acquisitions through direct engagement and effective communication of Neo’s financial products.

• Addressed customer inquiries and objections using needs-based selling and strong product knowledge.

• Executed end-to-end application processes with accuracy, ensuring compliance and a positive customer experience.

• Consistently worked toward achieving sales targets in a performance-driven environment. Talent Management Assistant St. Lawrence College Kingston September 2024 – April 2025

• Assisted in marketing talent management initiatives, creating content to promote programs and resources within the college's departments.

• Managed and organized data related to recruitment, employee records, and talent acquisition efforts within internal systems.

Graphic Designer/MarCom Seniors Association Kingston Summer 2024 HERIN MACWAN

*************@*****.*** 343-***-**** LinkedIn

• Developed and designed various promotional materials, including posters, brochures, and ads, to effectively market the Association and its initiatives.

• Assisted in managing social media platforms to enhance the Association's visibility, engage with audiences, and promote the Seniors Association.

• Assisted with reviewing and designing the Association's 48-page monthly membership newsletter, Vista.

Client Relationship Executive SolveNow Inc. India 2022-2023

• Responsible for new business development and managing current customer and consultant relationships in the renewable energy domain.

• Collaborate with experienced technical recruiters to market available talent and share insights about upcoming client needs.

• Applied strategic planning, market research, and data analysis to support business development and enhance brand management.

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