Senior E-commerce & Product Growth Leader

ROMAN BAGAEV

Senior E-commerce & Product Manager

Belgrade, Serbia +381-**-******* ********@*****.*** LinkedIn: linkedin.com/roman-bagaev

Professional Summary

Senior manager with experience in B2B and B2C e-commerce, product management, marketplace growth, category development and online sales optimization. Experienced in launching new products, scaling online channels, improving product listings, working with cross-functional teams and driving revenue growth through data-driven decisions. Strong background in marketplaces, CRM systems, online promotions, pricing strategy and customer acquisition.

Core Competencies

B2B & B2C E-commerce

Marketplace Management

Conversion Optimization

Customer Journey

Product & Category Management

Online Sales Growth

CRM & Process Automation

Cross-functional Team Collaboration

Pricing Strategy

KPI & Revenue Analysis

Product Launches

Business Development

Brand Development

Marketing Campaigns

Google Sheets / Excel / Bitrix24

Professional Experience

Product Manager CLEANBOT LLC, Belgrade, Serbia

May 2025 – Apr 2026

Conducted marketplace analytics for Wildberries and Ozon with detailed reporting and growth recommendations.

Managed supplier sourcing in China including production control, negotiations and procurement protection.

Analyzed 483 product groups and proposed the most перспективные categories for expansion.

Built processes for launching new product groups and supplier risk management.

Business Development Manager Fplus / Marvel Distribution, Saint Petersburg

Mar 2022 – Mar 2025

Expanded product category portfolio from 45 to 80 SKUs.

Increased sales by 46% and improved margin by 14% through strategic assortment and partner development.

Developed and launched Smartmi, Deerma and Evapolar brands with pricing, positioning and sales strategy.

Collaborated with sales, logistics, marketing and partners to scale distribution and improve performance.

Product Manager / Category Manager Innotech LLC (Aquaart), Saint Petersburg

Aug 2021 – Dec 2021

Launched 4 new product series resulting in 12% sales growth.

Reduced production costs by 20% through process optimization.

Expanded distribution into Leroy Merlin and DIY retail chains.

Implemented promotional campaigns generating +15% sales uplift.

Project Manager / Promotion Manager Satellite Company LLC (No Limit Electronics), Saint Petersburg

Jul 2019 – Aug 2021

Increased marketplace turnover by 250% through listing optimization, pricing strategy and promotional campaigns.

Launched partner loyalty program resulting in +45% sales growth.

Managed packaging redesign, content creation and listing improvements for marketplaces.

Led CRM automation initiative using Bitrix24 and improved internal workflows.

Product Manager / Promotion Manager BMGROUP LLC (ONKRON), Saint Petersburg

Aug 2018 – Jul 2019

Contributed to positioning ONKRON among the top TV bracket brands in Russia.

Managed launch of a new product range generating 35% of turnover.

Led rebranding project including packaging, POS materials and brand identity.

Coordinated cross-functional collaboration with production, marketing and retail partners.

Executive Director BiM-Service LLC, Saint Petersburg

Jan 2012 – Jan 2016

Managed retail operations and online store relaunch.

Opened and relaunched retail outlets with improved business performance.

Optimized warehouse operations reducing stale inventory by 40%.

Improved operational efficiency and exceeded company sales targets.

Education & Courses

Big Data Analyst — Insight Group (2023)

Project Management — Higher School of Economics (2022)

Marketing Management — Higher School of Economics (2019)

Automated Information Processing and Management Systems — MGTA (incomplete higher education)

Languages

Russian — Native

English — Upper-Intermediate

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