Business Development Leader for Calgary Expansion

Location:

Posted:

May 20, 2026

Resume:

Ms Aarti (pronounced Arthy) Ahluwalia, BGS Arts and Science

https://www.linkedin.com/pub/aarti-connell-bgs-arts-and-science/3b/2aa/346 Calgary, Alberta Cell: 403-***-**** *****@**********.** (www.BizStartup.ca) Page 1

Skills POSITION SUMMARY

Area of Expertise

• Business Plans, SOPs, Strategy

• Project Management

• Proposal Management/Editing/Writing

• Copy Writing/Technical Editing

• Policy Creation/Process Creation

• Business Development and Management

• Course Development and Instruction

• Brand Awareness & Market Strategy

• Team-Building & Leadership

• Recruitment, Training & Mentoring

• Marketing & Communications

• Interface and Relationship Management

• Health & Safety, and QA/QC

• Advertizing, Public Relations, Tradeshow/

Special Events Management

• Software Instruction

• Contract Review and Administration

• Philanthropy and Workplace Volunteerism

Education

• Bachelor of General Studies (BGS), Arts and

Science, Athabasca University, 2013

• OSH Professional, OSHA (Occupational

Safety and Health Administration), 2015

• Construction Safety Training System

certification, AOH&S (Alberta Occupational

Health and Safety), 2015

• RESP Facilitator, Momentum, 2015

Software

• OFFICE APPLICATIONS: MS Professional

(Project, Word, Excel, PowerPoint, Publisher,

Access, Visio, Outlook, OneNote,

SharePoint), SmartDraw, WordPerfect and

Lotus/Lotus Notes

• INTERNET: Explorer/Edge, Chrome, Firefox

• GRAPHICS: Adobe InDesign, Photoshop,

Illustrator, PageMaker, Acrobat Pro,

CorelDraw, Photopaint, Quark Xpress

• PRINT INDUSTRY: Teamwork, Avanti,

Salesforce, ProofHQ, XMPie, Tableau,

M-Files, Confluence

• NONPROFIT: Raiser’s Edge

• REAL ESTATE: Matrix/Prospects

Management

• Current ownership role incorporates all facets of business plans, business expansions, business consulting, project management, operations, connectivity of fragmented digital and software systems, leadership and staff development, KPI development, fundraising, and staff recruitment functions, in addition to responsibility for managing budgets, communications, marketing strategy, strategic planning, brand strategy and management, education strategy and management, training, HSE, safety orientations, copy/content editing, policy/process/SOP creation, funding proposals, government grants, and reporting

• Previous business development management incorporated duties such as leading Bid No Bid and Strategy to Win sessions, leading teams, forecasting, research, client capture planning, analysis (market, competitor, client, risk, cost, opportunity), in addition to marketing, communications, graphic design, logo integrity, brand management, interface management, corporate policy development, fundraising, safety orientations and safety manual development, and proposal management responsibilities; proposal work includes both large and small proposals encompassing all facets of environmental baseline studies (geotechnical/geohazards, site assessment and remediation, building envelopes, facilities, EIAM, air/acoustics quality); oil sands (EP, EPC, EPCm, EPCM); and site-wide services (O&M, remote accommodations, government contracts with DND/PWGSC, logistics, commissioning/post-commissioning) phases and lines of business Non-Management

• Creation of ISO standards and Standard Operating Procedures (SOPs)

• Writing/editing (technical and non-technical) and compilation of HSE manuals

• Creation and implementation of processes and policies for resume and project profile capture, and proposal production

• Completion of micro-level Competitor and Market Analyses

• Supporting both Procurement staff and Contracts Administrator (as Contracts Technician) in preparing Requests for Proposal, Addenda, and bid clarification documents; Contract formation and conforming; preparing and analyzing bid tabs; and Contract review/revision

• Interaction with ISNetworld, PICS, and CanQual

• Loaned Rep to the United Way (2003)

Volunteer

• BNI (SME for Membership regionally, as well as other roles)

• Manage and lead fundraising, volunteer and philanthropic efforts

• Served as first aider, first rescuer (CPR), and fire warden

• Created workplace volunteer teams

• Chaired Social Committees, co-chaired the United Way campaign, and participated in Community Outreach Teams

Ms Aarti (pronounced Arthy) Ahluwalia, BGS Arts and Science https://www.linkedin.com/pub/aarti-connell-bgs-arts-and-science/3b/2aa/346 Calgary, Alberta Cell: 403-***-**** *****@**********.** (www.BizStartup.ca) Page 2

Biography

Currently, Ms Aarti (pronounced Arthy) Ahluwalia owns and operates BizStartup, Inc., an incorporated business in Calgary, Alberta (www.BizStartup.ca), which specializes in business consulting, business strategy, SOPs, and business plans. From Q3 2020 to Q2 2022, she co-owned Jewel Electric, a company of residential/commercial electricians. From 2017-2020, she created 4 business plans for, and ultimately setup and operated an automotive repair facility close to the 39 Ave LRT Station. In years prior, she has managed the business operations of a 4-bay automotive repair facility in south Calgary, near Southcentre Mall. An experienced and motivational manager with a collaborative leadership style, she has a strong background in business development, project management, business plans, business operations, marketing, communications, HSE, QA/QC, recruitment, procurement/expediting/contracts, analyses, research, forecasting and proposals, and was also engaged in a highly-creative, customer-centric, omnichannel (cross-media) startup that was a one-of-a-kind, ahead-of-the-curve organization in Western Canada in which she connected all of the isolated islands of software into a comprehensive operational software to create marketing campaigns as an additional add-on to the other printing services

(BlitzPrint and BlitzMark). Concurrently, she developed and instructed online Oil & Gas courses for Robertson College Online, and also instructed Marketing courses. From 1997-2014, she had a very lucrative, successful, all-round Oil & Gas career. Energetic, goal-oriented, and with a very keen eye for detail, Ms Ahluwalia has created and led high-performance teams that have: obtained project wins and delivered significant revenue gains; created and implemented successful marketing and communications plans; created and implemented corporate branding/ brand management protocols; created policy and process; and researched the market, competitors, clients, and costs to deliver customized strategic planning targets and KPIs. She has more than 16 years of experience in the Oil & Gas field, including related services and market sectors, and has led proposal teams responsible for small $10,000 submissions to multi-billion dollar packages, for both domestic and international clients. Throughout her career, she has demonstrated excellent communication, organizational and interpersonal skills, all coupled with the ability to meet extremely tight deadlines, motivate staff and create processes, procedures, style guides and industry standards. She has a tireless and resolute interest in volunteerism, and has served as both first aider and fire warden with all Oil & Gas employers. She held Secret Level Government Clearance until 2023, and was a member of PMI (Project Management Institute).

Employment Details

Entrepreneur 2017-Current

Owner, BizStartup, Inc. (www.BizStartup.ca)

BD Manager for small businesses such as FuseBox Marketing Group and OSO Creative Web Development (2022-2023) Co-Owner, Jewel Electric (2020-2022)

Operations Manager, JCo Auto (2017-2020)

BlitzPrint 2015-2016

Project Manager

Worked as a Project Manager for a highly-creative, customer-centric, omnichannel (cross-media) startup division. Responsible for scheduling the entire startup business unit, including many subcontractors and consultants, and leading contract review/revision and contract negotiations with a software vendor for a software solution to facilitate this leading-edge business unit. Responsible for overall management of BlitzMark, as well as development and support of process improvement initiatives. Specific duties included establishing and maintaining schedules; scheduling and planning; collaboration with team members; planning and managing resources and personnel necessary to complete project goals and complex digital/software projects; establishing new opportunities and contributing in the research and development of products and services; working with company president to implement marketing strategies; establishing and maintaining relationships with clients and vendors; developing, implementing and maintaining policies and continuous improvement for service excellence and efficiencies; estimating, job quality reviews, and ongoing cost analysis; competitive analysis, CRM, and sales reporting; assisting in the establishing of sales targets and lead generation; assisting in the establishing of department budgets; monitoring budgets; participating in Google AdWords, SEO and PPC campaigns; and developing and maintaining educational tools and an education program that enables an enjoyable omnichannel customer experience by way of which meeting or exceeding acquisition, awareness and retention goals will result in increased ROI for clients, resulting in repeat conversions. Ms Aarti (pronounced Arthy) Ahluwalia, BGS Arts and Science https://www.linkedin.com/pub/aarti-connell-bgs-arts-and-science/3b/2aa/346 Calgary, Alberta Cell: 403-***-**** *****@**********.** (www.BizStartup.ca) Page 3

KEY ACHIEVEMENTS IN LESS THAN 1 YEAR:

• Created strategic, sales, marketing, brand and education plans by coordinating and responding to opportunities identified by researching, and/or by conducting risk and cost analyses

• Development of policy (all operational, privacy, privacy breach, and management procedures and policies)

• Assisted in identifying revenue predictions and streams, and in brand creation, recognition and management

• Managed contract, and led discussions pertaining to contract revisions, with large software vendor

• Developed onboarding procedures for all personnel across all BlitzPrint business units CONSULTANT/INDEPENDENT CONTRACTOR 2015-2017

• Robertson College – Oil & Gas online course developer and instructor [developed the Marketing & Petroleum Economics, and Oil and Gas Business courses, and instructed both courses, as well as Oil & Gas Graduate Practicum, Principles of Marketing, Drilling Operations, Exploration Earth Science, Petroleum Exploration, Petroleum Geology, Production, Transportation, Production Accounting, and Introduction to Business]

• Business Advisor/Marketing Manager for a realtor (contact Tazim Asaria at 403-***-****) (ended Dec 2015) SNC-LAVALIN INC. December 2009 – April 2014

Regional Manager, Marketing/Proposal/Communications (Prairies), Business Development Manager Originally hired in Marketing Services to oversee proposals within the Oil & Gas division; earned promotion to Business Development Manager (Operations & Maintenance division) and subsequently to Environment & Water division as Marketing/Proposal/Communications Manager, Prairies (AB, SK, MB, NT, NU). Responsibilities included:

• Managing the preparation of responses to client requests for information, requests for proposal, and other requests for 5 Lines of Business (LoBs) within the Prairies region

• Rebranding to fall in line with Corporate SNC-Lavalin marketing and branding standards

• Monitoring proposal budgets and managing proposal tracking, reporting, forecasting, and client feedback

• Participating in client RFP meetings and developing and maintaining client relationships in the interest of future work for the organization

• Liaising with client HSE personnel and maintaining web-based safety registries (ISNetworld, PICS, and CanQual)

• Overseeing Communications initiatives within the Prairies, and in collaboration with Corporate Communications

• Researching the markets within the Prairies for business development (BD) opportunities, and assisting in the preparation of strategic marketing plans by providing market research results and potential opportunities

• Training and mentoring proposal coordinators

• Managing forecasting of opportunities and proposal budgets

• Managing in the graphic design, development and desktop publishing of a line of marketing brochures/ presentations/marketing collateral to highlight interdivisional company experience, services, and market sectors

• Analyzing (in conjunction with Communications personnel from other divisions) which conferences, sponsorships, memberships and community events to attend in order to facilitate maximal SNC-Lavalin exposure and maximize ROMI

(return on marketing investment)

• Writing fundraising proposals, and managing philanthropic initiatives

• Developing an employee intranet site/portal as part of a team of collaborators

• Developing onboarding guidelines and manual for BD personnel for SNC-Lavalin Group Inc. KEY ACHIEVEMENTS:

• In under 1 year, created strategic plan by coordinating and responding to business opportunities identified by searching all relevant data (and by conducting opportunity, risk, and cost analyses)

• In just 1 year, created cost, market, competitor and client analysis tools; proposal management and production procedures; resume, project profile, and client capture planning processes and templates; and corporate policy

• Assisted in increasing revenues two-fold over previous years, and in brand creation and brand management

• Chaired committee tasked with creating onboarding procedures for BD personnel across the entire SNC-Lavalin Group of Companies

JACQUES WHITFORD AXYS LTD. (NOW STANTEC): Proposal Lead May 2008 – October 2009 SALVATION ARMY: Area Team Leader 2007 and 2008 Christmas Kettle Campaigns TRI OCEAN ENGINEERING LTD.: Proposal and Marketing Coordinator November 2005 – July 2007 AMEC AMERICAS LIMITED: Business Development and Marketing Coordinator May 2004 – November 2005 FLUOR CANADA LTD./AMECO: Marketing Specialist, Procurement/Contracts Technician November 1999 – March 2004 MACDONALD’S CONSOLIDATED: Pricing Coordinator January 1999 – November 1999 Additional Courses

Certificates: Project Management, Health & Safety, Marketing, Tabular Format (Government of Canada proposal submission format), Fire Warden training, First Aid, Strategic Planning, WHMIS, Confined Spaces, Defensive Green Driving, Transportation of Dangerous Goods, OneNote, OneDrive (2009-present) Certificates: Advanced PowerPoint presentations, via University of Calgary Elearning; ISO basic training (2007) Certificates: Code of Business Conduct, FAR (Federal Acquisition Regulation) Compliance, Site Safety Orientation, Heart & Stroke Foundation Basic Rescuer (2005)

Certificates: Word, Excel, PowerPoint, Access, Internet Explorer, Publisher, Windows, Windows NT, Netscape, CorelDRAW, Corel Photopaint, Visio, ACT!, Salesforce, Raiser’s Edge, PageMaker, Quark Xpress, LotusNotes, Illustrator, Photoshop, InDesign, WordPerfect, Lotus 1-2-3, DOS, Human Resources, Sales, Marketing, Technical Writing, Communications, Fundraising, Leadership (1997-2005) Certificate: Book-Keeping and Small Business Management Volunteer Experience

Various Non-Profits in Calgary (average annual volunteer hours ~ 500) Present For agencies such as the Calgary Drop-In Centre, CUPS, the Mustard Seed, the Food Bank, and the Women In Need Society: organized volunteers; volunteer as a computer literacy instructor (in all the software I am proficient in) and deliver food and Christmas hampers to the mobility-challenged. BNI volunteering activities include SME for Membership for the Region, Regional Marketing Team member, Chapter Support Ambassador, serving on Chapter leadership teams, and serving as the Chairperson for the GALA Organizing Committee for 2 years. Computer Instruction Current (for over 20 years)

BNI (Business Networking International) – contact Moji Ajele, Regional Co-Executive Director, 403-***-**** 2018-2024 Connell Crew, Chair (providing regular Drop-In Centre volunteers) Till COVID (for over 10 years) Jacques Whitford AXYS, Co-Chair – United Way Campaign July 2009 – October 2009 Jacques Whitford AXYS, Chair – Social Committee June 2008 – October 2009 Tri Ocean, Executive – Social Committee June 2006 – July 2007 United Way of Calgary and Area (Loaned Representative Alumni/Outreach) August 2003 – December 2013 Fluor, Member of the Executive – Social Committee January 2001 – December 2002 Fluor, Lead – Fluor Volunteer Team February 2000 – August 2003 Other volunteer activities have included:

• Somerset/Bridlewood and Southwood Community Associations (Communications Director)

• Transcend Visual Design (office management and graphic design)

• Carifest (coordinated volunteers at Princes Island Park, and also handed out t-shirts to volunteers)

• Sheriff King Home (donations sorter and distributor)

• Women of Colour Collective (general office administrator), Committee Against Racism (CAR) – U of C Chapter (weekly organizational meetings), U of C Christmas Hamper Program (Christmas hamper distributor), CBE Elementary Schools

(parent volunteer), Teaching Tree Montessori Pre-School (parent volunteer); Baker Centre for children with mental/physical challenges (Recreation Director)

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