Product Management, Growth, Discovery & Platforms, Consumer Internet

SHUBHI USRETE

Product Management, Growth, Discovery & Platforms, Consumer Internet, Digital Health & FinTech products

+91-805*******, ************@*****.***, LinkedIn, Bengaluru, India ABOUT

Product professional with 5+ years of experience in owning discovery, experimentation, & 0 1 launches across consumer internet, healthtech, & fintech. Proven at running the full product loop from in-person user research & problem framing to cross-functional delivery with engineering and post-launch iteration. Strong in growth, funnel optimisation, and personalisation, with a track record of shipping features that move conversion and revenue metrics.

EDUCATION

Master of Business Administration (MBA) Sri Ram Institute of Management Jun 2018- March 2020 Bachelor of Science (B.Sc), Maths Mata Gujri Mahila Mahavidyalaya Jun 2014-March 2017 Product Manager Fellowship (Top Fellow- March2026) Nextleap (Certification) Oct 2025- Jan 2026 SKILLS

● Product Management– Product discovery, problem framing, product strategy, User insights, discovery & insights, Roadmapping & prioritization, PRDs, GTM planning & execution, Cross-functional collaboration & stakeholder management, Wireframing, AI/ML RAG Modelling,Vibe Coding, AI prototyping, Claude

● Growth, Lifecycle & Experience Systems– Funnel analysis & conversion optimization, defining north star metric, Experimentation & A/B testing, CRM & lifecycle campaigns, Personalization, Discovery, search & recommendation systems, Forecasting & demand projection & planning, session & business planning

● Analytics– KPI definition, OKRs, User behavior analysis, SQL, Advanced Excel, Jira, Contentful, CleverTap, Confluence EXPERIENCE

Myntra, Category Marketing Associate, Product – Discovery & Growth Feb 2025-Present

● Delivered 6% CTR vs. ~3% baseline through moment-led and topical campaigns via CRM-led retention and loyalty campaigns

● Defined and executed GTM strategy for 20+ brand launches owning discovery surface, creative brief, and performance targets

● Owned end-to-end storefront discovery and conversion across men's apparel, driving improvement in CTR, sessions, and revenue

● Led cross-sell and recommendation logic across the surface to under-exposed article types, resulting in ~14% uplift in discovery

● Led GTM and discovery for Sports Destination, delivering 60.7% revenue growth, ~2.7M impressions, and ~27K daily visits

● Owned experimentation and performance tracking across discovery widgets and merch cards, delivering a 25% uptick in sessions

● Designed & launched SIS for Men’s Apparel BU, adding ~90L revenue & 3L additional monthly impressions for the niche trends Practo, Marketing Associate, Product – Growth & Platforms Jun 2023 - Feb 2025

● Led 0 1 initiatives for PDC, problem discovery, solution design, launch & post-launch iteration, expanding business in T6 cities

● Conducted primary consumer research via in-person interviews and identified trust gaps; defined core value proposition for BU

● Identified gap via user research, scoped & shipped video feature in partnership with engineering & drove 16% conversion uplift

● Ran post-launch research to evaluate feature adoption & user perception, feeding insights back into product improvements

● Built a regression model to identify key conversion drivers and improved conversion from 0.7% to 1.34%

● Improved sales efficiency by optimizing deliverables, SOPs & workflows, reducing average sales meetings to close from 4.2 to 3.4

● Conducted revenue validation & demand & supply strategy and established a new BU, PS&H, with a valuation of 350 Cr

● Collaborated across engineering, product, sales, ops, and leadership to shape Practo One Clinics (POC) Yield Asset Prop Fintech Pvt. Ltd., Sr. Associate, Digital Marketing & Comm. Oct 2021 - Jun 2023

● Designed and launched chatbot, a WhatsApp-based lead funnel (Wati) enabling product discovery, FAQs, and automated scheduling via Calendly, improving sales efficiency and driving +27% engagement

● Led content and growth initiatives contributing to user acquisition and brand visibility over LinkedIn, with a 300% growth in discovery

● Led UX optimization of landing pages for lead generation, improving conversion rates to ~1.2% EazyGo Carz, Digital Marketing Executive, Jan 2021 - Oct 2021

● Managed paid acquisition, SEO (Wordpress), and analytics to drive traffic by generating ~170 qualified leads/month.

● Worked closely with founders on growth reporting and optimization AI PRODUCT PROJECTS

● Solving the gifting dilemma, a platform that helps you find the right gift for your loved ones: Case Study, and Prototype

● Prototype for learning discovery and content recommendation experience on Spotify https://spotify-learning.lovable.app

● Built LLM + RAG- based travel assistant for intent detection and information retrieval https://travel-assistant-201297.zapier.app/ INTERNSHIP

JCB India- Product & Service Support Jan- March 2019 Dainik Bhaskar- Marketing & GTM Oct- Dec 2018

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