Kapil Saraswat Noida, Uttar Pradesh +91-885*******
**************@*****.*** linkedin.com/in/kapil-saraswat-67aba3183
EXECUTIVE PROFILE
Business Lead / Senior Sales Leader with 14+ years of experience scaling revenue, leading multi-city operations, and building high-performance teams across education, entertainment, and institutional sales. Proven ability to drive P&L ownership, close high-value B2B deals, and build long-term partnerships with schools and corporates. Known for converting large networks into predictable revenue pipelines and delivering consistent, scalable growth.
KEY IMPACT SNAPSHOT
Managing network of 500+ schools & corporates generating recurring business
Delivered 40–60% YoY growth across regions
Closed high-value B2B deals up to 5 Lakhs across corporate & institutional segments
Built and scaled teams of 12 members, improving conversion & productivity
Driving monthly revenue of ~ 50 Lakhs through partnerships, events, and institutional sales
CORE STRENGTHS
P&L Ownership & Revenue Strategy
Business Development (B2B, B2C, Institutional)
Strategic Partnerships & Alliances
Team Leadership & Sales Transformation
Key Account Management
CRM, Funnel & Conversion Optimization
Market Expansion & Go-To-Market Strategy
Negotiation & Enterprise Deal Closure
PROFESSIONAL EXPERIENCE
Business Lead
Glued Supercharged Gaming Center, Noida
Apr 2022 – Present
Own end-to-end P&L, managing 50 Lakhs/month revenue with focus on profitability and growth.
Scaled revenue through B2C, B2B, and institutional channels with high-margin deal strategies.
Built a strong pipeline using a network of 300+ schools and 200+ corporate clients.
Closed premium deals for corporate events, gaming tournaments, and group bookings (up to 5 Lakhs per deal; avg 1.5 Lakhs).
Designed monetization strategies including memberships, bundled packages, and event-based revenue streams.
Increased footfall and repeat business via targeted campaigns and retention strategies.
Led digital growth via influencer marketing, social campaigns, and local brand partnerships.
Implemented CRM and sales dashboards to track lead-to-conversion funnel and repeat revenue.
Built and led a 12-member sales & operations team, improving conversion rates and productivity.
Negotiated vendor and client contracts to improve margins and reduce costs.
Launched new revenue streams including events, corporate engagement, and school tie-ups.
Established SOPs for sales, customer experience, and operations.
Monitored KPIs and optimized pricing based on demand and customer behavior.
Delivered consistent month-on-month revenue growth.
Enhanced customer experience leading to higher retention and referrals.
Regional Manager – UP & Rajasthan
Kidzania, Noida
Aug 2016 – Apr 2020
Managed regional P&L and drove 40–60% YoY growth across UP & Rajasthan.
Led institutional and corporate sales for school trips and group bookings.
Built strong ecosystems with schools, travel agents, and corporate partners.
Generated bulk bookings through on-ground activations and presentations.
Expanded into new territories, increasing regional revenue share.
Developed travel partner network to scale indirect sales channels.
Conducted workshops and events to boost awareness and conversions.
Managed key accounts ensuring repeat business and long-term contracts.
Trained partners and internal teams to improve sales effectiveness.
Monitored pipeline, forecasting, and reporting for leadership.
Collaborated with marketing for seasonal campaigns and promotions.
Represented brand in exhibitions and trade events.
Improved conversion ratios via structured follow-ups and CRM usage.
Achieved consistent target overachievement.
Strengthened brand presence across institutions and partners.
Business Leader – Institutional Sales
Frutados School of Music
Jun 2011 – Aug 2016
Led national sales for performing arts curriculum across schools.
Managed and scaled an 8-member sales team across regions.
Expanded footprint across North & South India.
Built strong relationships with school leadership and decision-makers.
Sold curriculum solutions (music, dance, speech & drama) at scale.
Drove adoption through demos, workshops, and pilot programs.
Increased revenue through structured sales planning and execution.
Negotiated institutional contracts and pricing models.
Implemented CRM for pipeline tracking and conversion improvement.
Improved conversion rates and reduced sales cycle time.
Coordinated with regional heads for expansion strategy.
Conducted training programs to enhance team selling skills.
Collaborated with marketing for campaigns and awareness drives.
Identified new segments and untapped school clusters.
Achieved consistent monthly and quarterly targets.
EDUCATION
MBA – Sales & Marketing
IIMT Delhi
Bachelor’s Degree – English Literature
Agra University
CERTIFICATIONS
Digital Marketing (SEO, Social Media, YouTube, Analytics)
Advanced Sales & Negotiation Techniques
Communication & Leadership Masterclass
ADDITIONAL INFORMATION
Languages: English, Hindi
Interests: Fitness, Sports, Traveling, Reading