Senior Digital Marketing Specialist with Amazon Experience

JAMAHL COLE

Lagrange GA, Georgia ***** +1-706-***-**** @ *************@******.***

PROFESSIONAL SUMMARY

Dynamic Senior Digital Marketing Specialist with a proven track record at Amazon, excelling in digital

marketing strategy and content development. Expert in leveraging SEO and email marketing to boost

engagement, while mentoring teams to enhance performance. Adept at analyzing market trends to drive

innovative campaigns and maximize brand visibility.

SKILLS

+ Digital marketing strategy

Content strategy development

+ Email marketing campaigns + Keyword research

+ Marketing automation tools + Competitor analysis

+ Influencer marketing

Viral marketing techniques

* Webinar creation Mobile marketing

Work History

Senior Digital Marketing Specialist, 01/2024 - Current

Amazon ~ La Grange, GA

+ Developed and optimized digital marketing campaigns across multiple channels to enhance brand

visibility.

+ Analyzed customer data and market trends to refine targeting strategies and improve engagement.

* Collaborated with cross-functional teams to align marketing initiatives with business objectives.

+ Managed social media advertising campaigns, driving traffic and increasing user acquisition rates.

+ Implemented A/B testing methodologies to evaluate campaign effectiveness and optimize performance.

+ Generated comprehensive reports on digital marketing metrics, providing actionable insights for

stakeholders.

+ Mentored junior team members in digital marketing best practices and strategic planning processes.

+ Spearheaded initiatives to integrate emerging technologies into existing marketing frameworks for

enhanced outreach.

+ Maximized organic reach on social media through strategic posting schedules, frequent engagement with

followers, and share-worthy content creation,

+ Increased website traffic by implementing targeted SEO strategies and optimizing content.

+ Implemented effective email marketing campaigns for higher open and click-through rates, resulting in

increased customer engagement.

EDUCATION

High School Diploma: 05/2025

‘Troup High School - La Grange, GA

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