Client-Focused Beauty Advisor and Brand Ambassador

Ayanna Ali

Seattle, WA *********@*****.*** LinkedIn alteregoexp.com

PROFESSIONAL SUMMARY

Style/Beauty Advisor and Brand Ambassador with experience in retail sales, experiential marketing, and high-traffic customer engagement. Skilled in delivering personalized consultations, product demonstrations and education, and results-driven service that increases sales and client loyalty. Recognized for creating welcoming, inclusive environments while exceeding performance goals in both retail and live activation settings. CORE SKILLS

Personalized Consultations

Experiential Marketing

Product Knowledge & Trend Awareness

Retail Sales & KPI Performance

Customer / Client Engagement & Relationship Building Brand Representation

Retail Sales

Merchandising & Visual Presentation

Inventory Support

Merchandising and Visual Presentation

POS Systems (Square)

Cross-functional Team Collaboration

EXPERIENCE

Beauty Advisor (Part-Time)

Sephora Mar 2026 – Present Seattle, WA

● Deliver personalized beauty consultations tailored to individual client needs, preferences, and skin tones

● Provide expert product recommendations across skincare, makeup, and fragrance categories

● Stay current on emerging beauty trends, techniques, and product launches to provide relevant guidance

● Drive sales performance by meeting and exceeding individual and store KPIs

● Support merchandising standards, inventory replenishment, and maintenance of a clean, organized sales floor

● Contribute to an inclusive and welcoming environment where every client feels confident and supported

● Uphold Sephora operational standards, safety policies, and client service expectations Founder & Principal Artist / Brand Ambassador

Alter Ego Expressions July 2018 – Present Seattle, WA

● Serve as the primary brand ambassador and face of the brand across in-person events, retail activations, and digital promotions

● Execute 50 to 75+ annual activations, including markets, festivals, pop-ups, and experiential retail events across the Pacific Northwest

● Deliver high-impact customer engagement, sales support, and product education that increases revenue and repeat customers

● Manage booth activations including setup, breakdown, merchandising, and visual presentation

● Coordinate and supervise brand ambassadors and support staff during events

● Support retail operations including customer service, POS transactions, restocking, and maintaining a polished brand presence

● Contribute to experiential marketing campaigns, photoshoots, social content, and community events to drive foot traffic and brand awareness

Brand Ambassador / Independent Contractor (Part-time) December 2025 – March 2026 Seattle, WA

● Support retail, tech, and consumer brands through in-person brand activations, product education, and live demonstrations

● Engage customers in high-traffic environments to drive brand awareness, lead generation, and conversions

● Represent brands professionally on site, delivering consistent messaging and positive customer experiences

● Collect real-time consumer feedback and report insights to clients Select Activations:

● Nordstrom: In-store brand representation and customer engagement during a high-volume holiday experiential activation

● Scoop Commute: Onsite field marketing and tabling activation at Microsoft Headquarters, educating commuters on the app and driving on-the-spot user signups

● World Wildlife Fund (WWF) – NCE Canvasser: Public outreach, donor acquisition, and conservation advocacy. Conducted face-to-face public outreach as part of a National Campaigner program, engaging pedestrians in real-time conversations to drive sign-ups Seattle Restored Program Participant

City of Seattle August 2025 – January 2026 Seattle, WA

● Selected participant in the City of Seattle’s Seattle Restored program supporting economic recovery through temporary retail activations

● Launched and operated a temporary brick-and-mortar storefront in Pioneer Square selling my original custom-designed artwear apparel and accessories

● Led experiential marketing, staffing, vendor coordination, and community engagement initiatives

● Increased foot traffic and supported local artists and small brands through curated retail and event programming

EDUCATION

Academy of Interactive Entertainment

Advanced Technical Diploma, Game Art and Animation August 2023 – August 2025

● Designed 3D environments and props for License to Grill on steam, optimizing for real-time engines

(Unity, Unreal).

● Skilled in Maya, ZBrush, Substance Painter/Designer, Marvelous Designer, Photoshop, unreal engine, Unity, and Marmoset Toolbag

Otis College of Art and Design

August 2021 – January 2022

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