BRENDA L. FARRIS
Area Manager Property Management Sales & Operations
Austin, TX 78753
512-***-**** ️ *********@*****.***
Authorized to work in the U.S. • Willing to relocate
PROFESSIONAL SUMMARY
Experienced Area Manager and Property Management leader with 15+ years managing residential properties, multi-site operations, and sales-driven environments. Proven background in resident retention, collections, leasing, budgeting, evictions, and compliance, with strong leadership, customer service, and business development skills. Known for improving operational efficiency and maintaining high occupancy and satisfaction levels.
CORE COMPETENCIES
Area & Property Management
Sales & B2B Business Development
Resident Retention & Customer Relations
Budgeting & Financial Reporting
Collections & Evictions
Team Leadership & Supervision
Marketing & Leasing Strategies
Scheduling & Vendor Management
Contracts & Invoicing
Inspire score 95
HUD-Rating for Community Superior
LICENSES & CERTIFICATIONS
Real Estate License
Life Insurance License
Construction Safety Certification
PROFESSIONAL EXPERIENCE
Cardinal Solidago — Area Manager
2021 – 2026
Managed daytoday operations for multiple properties, ensuring regulatory compliance
Oversaw leasing, new applications, resident retention, and moveins
Directed collections, evictions, invoicing, R&A, budgets, and daily operational reports
Supervised onsite staff and coordinated vendors and contractors
Supported financial performance through expense control and reporting
Independent Consulting — Sales & Marketing Austin, TX
2020
Identified and developed new business opportunities through prospecting and sales outreach
Provided customer service, sales support, and retention strategies for small businesses
Built longterm client relationships to support revenue growth
Picerne — Property Manager Austin, TX
2019 – 2020
Oversaw daily property operations, leasing activity, and resident relations
Managed rent collections, maintenance coordination, and vendor scheduling
Maintained strong occupancy and customer satisfaction
DMA — Assistant Manager Austin, TX
2016 – 2019
Supported leasing operations, resident retention, and contract administration
Assisted with billing, invoicing, collections, and evictions
Maintained operational and financial records
Century 21 — Real Estate Sales Associate Houston, TX
2012 – 2016
Managed residential property sales from prospecting to closing
Executed marketing, farming, and customer outreach strategies
Negotiated contracts and guided clients through transactions
Advantage Resurface — Sales & Customer Service Houston, TX
1998 – 2009
Delivered sales and customer service support with a focus on retention
Developed longterm client relationships to drive repeat business
Intercapital Management — Property Manager Houston, TX
1986 – 1993
Managed leases, collections, evictions, payroll, invoicing, and vendor scheduling
Prepared monthly financial and operational reports
Maintained high retention and compliance standards