Bill A.
Sr. Web Developer Designer WordPress
469-***-**** ***********.****@*****.*** https://billportfolio.com/ Dallas, TX EDUCATION
Bachelor of Science
Plano, TX
Southern Methodist University 2015 - 2019
SUMMARY
I'm a Senior Web Developer with 7+ years of experience, bridging design and development. Expertise in WordPress, from builder to custom theme and plugin development, with a strong focus on performance optimization, SEO, and API integration to deliver high-performing, user-friendly websites.
EXPERIENCE
Sr. Web Developer & Designer - Contractor
02/2025 - Present
Freelance
• Design & develop responsive websites using CMS platforms, WordPress builders and custom coded solutions.
• Build & customize themes, plugins, and integrations for payment gateways, marketing tools and third party applications.
• Design mockups, wireframes and prototypes, then convert them into fully functional websites & web applications using PHP, Laravel & JavaScript.
Sr. WordPress Developer
04/2022 - 01/2025
Xero Shoes
https://xeroshoes.com/
Xero Shoes is a footwear company with an in-house development team. As a Senior WordPress Developer, I worked on website development, SEO, and supported their marketing efforts.
• Customized themes and plugins, created custom pages using Elementor, and integrated forms with Forminator.
• Handled product listings, payment gateway integration (Klarna, Stripe, PayPal), and set up shipping methods (FedEx, USPS, UPS).
• Implemented email campaigns with Klaviyo, managed promotions, and integrated tools like Fomo, Trustpilot, and Stamped.io to boost conversions.
• Conducted SEO audits with Ahrefs and Screaming Frog, improved search rankings, and analyzed backlinks and keywords.
• Integrated external services like ShipHero for order fulfillment and Fivetran for automated data pipelines. Front End Designer
02/2021 - 03/2022
Mutarex Digital
https://mutarexdigital.com/
• Designed engaging and responsive web layouts.
• Designed emails and fix issues utilizing HTML/CSS and SFMC developer tools.
• Transformed wireframes, prototypes, and mockups into responsive, high-quality web designs using HTML, CSS, and JavaScript.
• Managed and updated websites using CMS platforms such as WordPress, Webflow, and HubSpot. UI/UX & Graphic Designer
10/2019 - 01/2021
BC Design Haus
https://bcdesignhaus.com/
• Designed visual assets such as banners, social media graphics, marketing materials, catalog layout and branding elements.
• Developed concepts, graphics, and layouts for product illustrations, logos, websites and mobiles apps.
• Collaborated with the marketing and content teams to ensure designs align with brand guidelines and project goals. SKILLS
Design Skills:
Adobe PhotoShop, Adobe Illustrator, Adobe XD, Figma, Graphic Design, Branding, UI/UX, WireFraming, Prototyping, Mockups Development Skills:
HTML5, CSS3, JavaScript, jquery, Bootstrap, MySQL, Ajax, Git, Bit Bash, WCAG/ADA Compliance, PHP, Theme Development, Azure, Linux, MailChimp
Builder & CMS: WordPress, Shopify, Wix, Squarespace, Webflow, Craft, HubSpot, Elementor, Divi, WP Bakery, Beaver Builder PROJECTS
Xero Shoes
https://xeroshoes.com/
CSP&T
https://cossichlaw.com/
Trayvon Martin Foundation
http://trayvonmartinfoundation.org/
Drinjk Wines
https://drinkeezy.com/