Senior Copywriter with Diverse B2B Brand Voice
Resume:
Jay Walsh
Senior Copywriter
Portfolio sampler:
https://jaywalsh.carbonmade.com
**********@*******.***
Work background:
Nordeast
March 2021 to April 2025
Clients:
Menasha Packaging and Corporation, Bell Bank, Chankaska wines and spirits, Horton, CF MOTO, Premier Banks, United Theranostics, Crystal Farms, EA Sween, Faribault Foods, Kemps, Inspire Therapy, UV Vodka, Vineland Tree Care and Respawn gaming chairs.
Responsibilities:
• Headed copywriting for integrated campaigns across social and digital platforms, websites, (both writing and concepting), videos, point-of-purchase materials, white papers, newsletters, manuals, banner ads, company naming, trade show signage and brochures.
• Crafted distinctive brand voices and messaging for new clients and product lines.
• Collaborated with the design and account teams to execute creative concepts from brief to concepts to final deliverables.
• Produced consistent, on-brand content for agriculture, B2B clients, healthcare, food & beverage, finance and banks, and lifestyle sectors.
• Developed engaging storytelling for social media, brand anthems, and promotional content.
Red Circle
January 2021 March 2021
Client
Grand Casino (and other casinos)
Responsibilities:
• Provided copywriting and concepts for integrated casino campaigns, including TV, radio, direct mail, banners, posters, etc.
• Collaborated with the design, and account teams to execute creative concepts from brief to concepts to final deliverables.
Collegis
September December 2020
Client
Rasmussen College
Responsibilities:
Provided copywriting and concepts for the online college that included emails, web, social, and in-school posters
Periscope
October 2018 May 2020
Clients:
BASF and Bayer, United Health Group, Intuit and QuickBooks Responsibilities:
Provided copywriting and concepts for print ads, TV, radio, collateral, digital, emails and online articles.
The Lacek Group
April 2010 September 2018
Clients:
Pioneer, DuPont Crop Protection, National, Alamo and Enterprise, Starwood Preferred Guest, U.S. Bank and McDonald’s
Responsibilities:
Delivered copywriting and concepts for TV, radio, print, digital, website, direct mail, tradeshows, POP, brochures, email campaigns, direct mail, promotions and loyalty program launches.
Denali Marketing
August 2009 March 2010
Responsibilities:
Delivered copywriting and concepts for the Best Buy Reward Zone loyalty program: emails, direct mail, website, banners, ads; Best Buy brand: Twins ballpark signage, NBA All-Star game signage; Great River Energy: website, ad campaigns, direct mail, promotions; Wabash Valley Power: branding initiative; LensCrafters; Target Optical Risdall Advertising
November 2008 July 2009
Responsibilities:
Delivered copywriting and concepts for Rethink Recycling: TV campaign, banners ads; Visit Eau Claire tourism: banner ads, direct mail, website; P.B. Loco: website; Archway Marketing Services: website
Riley Hayes Advertising
September 2006 November 2008
Responsibilities:
Delivered copywriting and concepts for the Office of Higher Education: TV, banner ads, website; 3M: web banner ads; print; Health Partners: outdoor, print ads, direct mail; website; Northwest Airlines: web demos, web banners, print, outdoor, radio, direct mail; Wade Financial Group: ads, brochures, posters, and direct mail; Deluxe Check: brand book, internal poster campaign; Minnesota State Colleges and Universities: transtops, print ads.
Colle+McVoy
February, 1998 January 2006
Responsibilities:
Delivered copywriting and concepts for the Minnesota Lottery: print, radio, direct mail; Red Wing Boots: print, radio, POP; Vasque trail shoes: print campaigns; Minnesota Office of Tourism: TV, radio, print, direct mail, web banners, e-mails; Bayer Environmental Science: TV, print, radio, direct mail, POP, co-op; Case IH Tractors: print, radio, TV, web banners; The Guthrie Theater: print, radio; Minnesota Literacy Council: print, radio; Minnesota Department of Commerce: print, radio; Pfizer Animal Health: print, radio, TV, collateral; Novartis Animal Health: print; Purina: print; Associated Bank: print, TV, radio, POP, direct mail; DeKalb: print and radio campaigns; Croplan Genetics: print, radio, POP; Weather Shield Windows: print, radio, collateral; 3M: print
Federal Express
Manager and driver
1986-1998
Education
Brainco, The Minneapolis School of Advertising
Teacher and creative director
University of Minnesota, B.A. in Philosophy
De La Salle High School
Husband, father, guitar player, runner and finisher of 17 of 18 marathons.
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