Multilingual Sales & Customer Experience Leader

ROBERT BARONA

Delray Beach, FL ***** - Bilingual in English and Spanish.

Phone: 954-***-**** Email: **********@*****.***

SALES & CUSTOMER EXPERIENCE PROFESSIONAL

High performing bilingual sales professional with 40+ years of experience across automotive sales, hospitality, financial services, banking, and business ownership. Proven ability to exceed monthly sales targets, convert leads, and deliver premium customer experiences. CORE SKILLS

Internet & Showroom Sales Lead Conversion CRM Management Monthly Quota Attainment

Negotiation & Closing Customer Retention

PROFESSIONAL EXPERIENCE

AutoNation (2013 - Present)

AutoNation BMW Delray Beach – Internet Sales Associate (2024–Present)

● Managed 60–80 inbound and outbound leads monthly with a 20%–25% booking rate.

● Closed approx 120% of monthly sales quota yearly, 12–15 vehicles sold per month.

● Closed approx $900K in Sales per month with an estimated $60,000 average deal size.

● Made 40 outbound calls per day to book meetings and ensure customer satisfaction.

● Maintain 95% customer satisfaction through proactive follow-up. AutoNation Ford Miami – Internet Sales Associate (2020–2024)

● Converted 1,800+ annual leads and phone calls, into consistent showroom traffic.

● Averaged 12–15 vehicle sales per month with 115% quota attainment.

● Made 40 outbound calls per day to book meetings and ensure customer satisfaction.

● Closed approximately $600K in Sales per month average deal size $40,000 AutoNation Nissan Pembroke Pines – Internet Sales Associate (2013–2020)

● Managed 120-150+ leads monthly with a 60% appointment rate.

● Achieved 110–120% of monthly sales quota, averaging 25-30 vehicles sold per month.

● Averaged approximately $750K in Sales per month at an average $30,000 deal size. HOSPITALITY EXPERIENCE

Luxury Hotels Miami Beach – Concierge (1999–2013)

● Served 50–70 guests per shift with premium concierge services.

● Maintained 98% guest satisfaction ratings.

BUSINESS & FINANCIAL EXPERIENCE

Agbar – Ecuador – Owner (1992–1999)

● Operated food manufacturing business serving airlines and hotels.

● Managed production, sales, and finances with 20–25% profit margins.

● 100% of inventory was sold every month.

Financial Institutions – Ecuador:

Citibank 1976 - 1980, Banco del Azuay 1985 -1989, Banco Sociedad General de Credito 1990- 1993, Banco, Credit Union 1994-1996, Banco Amazonas 1996-1998.

● Managed lending portfolios exceeding $10M USD.

EDUCATION Bachelor’s Degree in Business Administration – Technical University of Ecuador LANGUAGES English (Fluent) Spanish (Native/Fluent) PROFESSIONAL AFFILIATIONS

South Florida Concierge Association

References available upon request.

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