Business Development, Business Analytics, Customer/client success

PRATYUSH PRABHASH BORAH

+91-809*******, Native – DIBRUGARH, ASSAM

***************@*****.***, My LinkedIn profile

GitHub profile link

OBJECTIVE

• To use my analytical skills in data-driven marketing (digital & traditional) and business analysis to deliver useful insights, contribute in strategy development and support business growth. I strive to build a strong career in marketing, business development and analysis by turning data into stories, maintaining a brand presence online or offline and driving impactful engagements.

EDUCATION

PGDM, I business institute, Greater Noida, UP

2024 - 2026

B.Sc. biotechnology, Royal Global University, Guwahati, ASSAM 2020 - 2023 Higher secondary - Guru Teg bahadur, Tinsukia, Assam 2020 Secondary schooling - Vikas Vidyaniketan, Visakhapatnam, AP 2017 SKILLS

• Technical Skills – Ms. Excel (Advanced), Ms. Word, Ms. PowerPoint, Power BI, Tableau, KPI dashboards, Chatbot development, Python (basics), Hootsuite, Slack, Social media analytics, Meta ads (Facebook and Instagram ads).

• Soft Skills – Quick learning, Leadership, Cross-Functional Collaboration, Communication, Adaptability, Effective teamwork, Customer interaction and relationship building, Consumer behavior analysis, Requirement gathering.

• Creative & Design Skills – Canva, Content creation (reels, posts & short-form videos), High-quality image and video editing.

CERTIFICATIONS

• Third position in Marketing club competition – PGDM 1st year, IBI

• Business Intelligence Certification – IIM Bangalore

• Fundamentals of Digital Marketing Certification – Google Skillshop.

• Marketing Analytics Certification – Ernst & Young (EY)

• Business Intelligence using Power BI Certification – Ernst & Young (EY)

• Generative AI Job Simulation Program – Boston Consulting Group (BCG)

• Power BI Job Simulation Program – PwC

• Data Analytics Virtual Experience Program – Deloitte INTERNSHIP

2-month internship at KANTAR operations, New Delhi

• Analyzed investment barriers & opportunities in the Indian securities market to identify growth May-Jul 2025

(Both market research and analysis).

• Studied UPI awareness and usage patterns among urban and semi-urban populations to support strategic outreach (Both market research and analysis).

• Conducted market research for Gold Flake’s upcoming product variants, delivering insights to guide their launch strategy (CLT – Central location test and market research). Key Learnings – Data collection, analyzing user stories, identifying client behaviors, psychology, preferences, and building positive relationships, market research, competitor analysis, and built KPI dashboards using tools like Ms. Excel and Power BI. EXPERIENCE

Sales and Marketing exposure Direct Selling and Network Marketing Jul 2023-Jul 2024 MI Lifestyle marketing Pvt. Ltd. 1 Year

• Gained practical exposure to direct selling and network marketing business in nutraceutical and healthcare sector. Key responsibilities – Lead generation (cold calling, referral outreaching, field sales), product pitching, conversions, teaching and spreading awareness about the benefits of network marketing and persuading customers to associate with my network which is the core fundamentals of network marketing.

• Developed and maintained a loyal and strong customer network, generating consistent repeat and referral business. Key learnings - Learned real world sales conversions, interpersonal skills, customer relationship management, product pitching, negotiation, and managing customer follow ups. PROJECTS

• Live Project on Root cause analysis (RCA) and Mistake proofing (Poka-Yoke) for organization’s quality improvement process. Nov 2024

• Completed BCG’s GenAI Financial Chatbot Simulation by Forage building a Python-based chatbot to analyze 10-K/10-Q reports of companies like Tesla, Apple, and Microsoft for user-friendly financial insights. Apr 2025

• Live Project on data collection and analysis of Sales and customer purchase behavior for HSBC Insurance by being under the guidance of a global market research and consulting firm that is Kantar operations (UK based company), New Delhi. May 2025 EXTRA-CURRICULAR ACTIVITIE

• Actively participated in Marketing club competition and generated more than 2x profit on investment and secured third position, conducted by IBI (My PGDM institute).

• Created contents in form of reels and posts (single and carousel) in my social media accounts (Instagram and LinkedIn) that gained very good engagements and views.

• Passionate about sketching and art, and have won multiple awards for my creativity.

• Sports - Table tennis and basketball.

LANGUAGES KNOWN

• English, Hindi, Assamese

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