Executive Producer - Experiential & Content Lead

LAURIE LEINONEN

Los Angeles 818-***-**** **********@*****.*** LinkedIn

Summary

Seasoned Producer with extensive experience leading end-to-end production for multimedia campaigns, including photo, video, live events and integrated assets. Skilled in managing budgets, schedules, vendors and logistics to ensure quality and timely delivery. Known for building repeatable processes that keep creative pipelines running smoothly and guiding teams through tight timelines. Experience

Freelance Various Agencies – partial list Jan 2009 - Present Executive Producer/Producer: Experiential /Event/ Content/ Videos/ Webcast Los Angeles Marketing.

Business Keynotes, Conferences, Meeting Content & Video Production, Postproduction, Project Development, Oversight and Implementation.

• Executive Producer for AbbVie Oncology National Meeting at Kindle Communications (Feb 2026), managing logistics, vendor coordination, and timelines

• EP/Producer AstraZeneca, Apellis, Genentech- Blueprint NYC 2023-26

• Content Producer, Hyundai National Dealer Meeting 2024, 2023, 2022, 2019, 2018

• Lead Content Producer for Facebook Global Summit virtual event (2021), overseeing end-to-end production pipeline and resource management

• Content Producer for Apple’s The Emerson Collective virtual event (2021), directing budgets, vendor contracts, and cost management

• Producer, P&G Baby Care, Virtual event featuring Bear Grylls 2020

• Producer on Jay Leno's Garage live broadcast with Eddie Cheever for Infiniti, coordinating shoot logistics and film & video production

• EP-Yahoo 2015 Keynotes, February 2015 Halo Fest/Master Chief / Nightfall Launch Event Nov. 2014,

• EP-Deutsch Experiential HTC Phone Contest strategy and implementation, Volkswagen showcases at Chicago Marathon

• Walt Disney Imagineering – Blue Sky Free-lance Creative Producer, various projects Freelance – Theatrical, Documentary, Web Oct 2018 - Present Creative Producer/ Line Producer

Creative Story Development, Schedule, Budget, Team Management and Delivery

• Harmony – film in development for Crossbow Entertainment, leading script breakdown, budget oversight, and process implementation across all unions and guilds

• Line Producer - Year by the Sea(Dir: Alexander Janko), managing resource planning for cast, crew, and postproduction schedules

• Music Video Producer/ Director: We are America, That was the Whiskey, Santa Baby, You'll be Mine LionsEyes Records, Leslie Cours-Mathe

• Producer/ Creative Director: Countrified web series Cours-Mather Entertainment

• Producer/Line Producer: OAF Foundation International Documentary_ 2016 Mpower Pictures Oct 2011 - 2018

Creative Producer / Line Producer / Executive in Charge of Production Independent Film · Project Management · Project Leadership ·Time Management • Post Production

•Irreplaceable International documentary about family

•The Family Project, 12 part series about families

•Supervising Producer, The Dating Project

•Executive in Charge of Production - The Alpha Film Series / Alpha International, Star, Day of War, Man Down Azusa Pacific University Aug 2016 - Aug 2025

Assistant Professor / BA/ BFA Program Director

Implemented program structure, pitches and taught classes in production management, screenwriting, entertainment marketing and film finance

Jack Morton Worldwide - Event Marketing Jan 2004 - Jan 2009 Executive Producer / Senior Producer

Intel Developers Forum & Amgen National Sales Meetings

•Responsible for overall implementation, creation and management of SOW, P&L - $15 M budget

•Integration of Marketing and Experience Design teams into production process.

•Oversight of digital teams and gathering of survey data and analytics reporting and all horizontal team and vertical team management Dick Clark Communications

Freelance Producer Los Angeles

Experiential Stan Lee Media Launch Event Broadcast and Live event

•Boeing/McDonnell Douglas Merger Satellite broadcast from Air & Space Museum Los Angeles

Los Angeles

Los Angeles

Los Angeles

Detroit, MI

•Gallo Ballatore commercials for New Year’s Rockin’ Eve placement Worldwide Pictures

Creative Producer /Line Producer / Postproduction Supervisor

•The Contest - 1998, Development and Prep in Minnesota

•The Ride – 1996 (Arizona) Starring: Michael Biehn, Brock Pierce, Jennifer O’Neil, Director Michael Sajbel

•The Homecoming – 1995 (Chicago) Director: Rock Lane

•Power Play - 1994 (Vancouver) Director Rock Lane

•Come the Morning -1993 (Los Angeles) Starring: Susan Howard with Mariska Hargitay, John Schneider. Director: Michael Sajbel

•Eye of the Storm -1992 (Los Angeles) Starring: Connie Selleca, Jeff Conaway KBD Innovative Arts - Theme Park and Corporate films Freelance Producer

•Manatees Habitat, Sea World

•Jules Verne, La Ronde Montreal

Taweel Loos & Company

Executive in Charge of Production

•Hired crew, budgeted, scheduled, oversaw filming & post production, managed cost reports

•McGee & Me - 1989-1990, Live action and animated hour dramas Winkler Rich Productions, Paramount Studios

Production support

•Analyzed scripts, attended script read throughs, phones, etc... ABC WXYZ-TV

Intern, PA, AP, Producer, Writer, Director (DGA)

•Researched, wrote interstitial segments, wrote, produced directed feature segments for Good Afternoon Detroit

•Co-wrote, Associate Produced live broadcast of the Michigan Thanksgiving Day Parade Education

Azusa Pacific University

Master of Arts, Screenwriting

•Achievements: Summa Cum Laude

University of Michigan

BA, Communication

•Achievements: Cum Laude

Skills

• Production & Marketing: Live Event Production & Marketing, Film & Video Production, Multimedia, Media & Entertainment, Experiential Marketing

• Project & Process Management: Project Planning, Process Implementation, Resource Management, Resource Planning, Timelines, Bid Processes, Cost Management, Labor Management

• Leadership & Strategy: Leadership, Corporate Leadership, Educational Leadership, Decision-Making, Problem Solving

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