Award-Wwinning Creative Director and Copywriter
Resume:
John Benedict
BenedictLikeEggs.com
Linkedin.com/in/BenedictLikeEggs
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SUMMARY
Award-winning content writer and proven creative leader. Superpowers: difficult client whispering, elephant-in-the-room identification, cultural origami, rejection immunity, and humor.
Internal point of tension: a love of data and a white-hot disdain for its misuse. SKILLS
Content creation
Copywriting
Editing
Humor
Creative direction
Presentations
Client relationships
Team curation
Events
Headlines
Stunts
Scripts
Manifestos
Naming
Brand voice guides
Creative strategy
Leadership
Grenade-jumping
NOTABLE CLIENTS
CAREER HIGHLIGHTS
- Led an interdisciplinary team to successfully prototype the world’s first jolliness-tracking wearable device that was featured on multiple tech blogs and podcasts.
- Wrote a TV spot that made Kraft Macaroni and Cheese a trending topic during the Oscars.
- Led a team at Meta that routed 7million+ first-time US voters to their states’ registration pages in 2020.
- Developed and implemented Realtor.com’s new brand voice across departments.
EXPERIENCE
Freelance, USA - Creative Director / Copywriter
March 2008 - Present
● 5 Brand voice & tone guides
● 7 Pitch wins
● 13 Taglines bought
● Brand categories: Automotive, CPG, FinTech, Spirits, QSR, Real Estate, Telecom, Startups, Health & Beauty, Enterprise AI, Apparel, Insurance, Home Appliances, Tech, Retail, Wearables, Entertainment Realtor.com, Austin - Sr. Manager / Brand Copy
October 2023 - Nov 2024
● Designed a viral trade booth that convention organizers used for their own promo materials
● Oversaw all outgoing print, digital, CRM, and web creative Meta, San Francisco - Creative Lead / Copy
October 2019 - Nov 2020
● Crafted video social content in rapid response to cultural moments
● Taught millions of Americans how to vote by mail in one video McKinney, New York - Creative Director / Copy
March 2015 - April 2016
● 2 Creativity Editors Picks
Barbarian, New York - Associate Creative Director / Copy June 2013 - March 2014
● 1 Creativity Editors Pick
CP+B, Boulder - Sr. Copywriter
June 2008 - April 2013
● 2 Cannes bronze
● 2 Cannes Shortlist
● 4 One Show Merit
EDUCATION
VCU Brandcenter, Richmond, VA - Masters
August 2003 - May 2005
Ranked among the top three writers by the faculty. Student work displayed at the One Club NYC.
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