Creative Retail Leader: Ops, Styling & Photo Direction
Resume:
EDUCATION
Strategic and culturally attuned retail leader with 5+ years of experience spanning operations management, product strategy, luxury styling, and photography direction. Combines strong analytical thinking, team leadership, and a trained visual eye to drive sales performance, elevate brand presentation, and create compelling in-store and digital experiences. Advanced proficiency in Adobe Creative Suite and brand storytelling.
KEITH SMITH
CREATIVE PHOTOGRAPHY &
OPERATIONS MANAGEMENT
St. Petersburg College
Digital Photography Certificate
2020-2022
Milennium High School
Diploma
2016-2020
SKILLS
Assistant Manager (Product)
Led daily retail operations and product strategy for a high-traffic footwear location, overseeing visual merchandising, inventory management, and team development for a staff of 8–12 associates. Increased sales performance by approximately 18% year-over-year through data-driven product placement, trend analysis, and strategic floor resets aligned with consumer demand. Reduced inventory discrepancies by 25% by implementing improved tracking and reporting systems. Mentored team members through structured coaching and performance evaluations, contributing to internal promotions and improved employee retention.
Ecco, 2024-2026
*****.********@*****.***
New York, New York 10031
WORK EXPERIENCE
Creative Critical Thinking
Operational Efficiency & Process Improvement
Data-Driven Sales Optimization
Adobe Suite Proficiency
Performance Development Strategy
Efficient Open & Closing Procedure
Stylist
Delivered elevated, client-centric styling experiences in a luxury retail environment, strategically increasing Average Dollar Sale
(ADS) and Units Per Transaction (UPT) through intentional wardrobe building and product pairing. Leveraged strong visual instincts and trend awareness to drive upselling opportunities and exceed individual and team sales goals. Maintained disciplined floor standards and operational efficiency while collaborating on merchandising and display setups to uphold brand presentation. Cultivated long-term client relationships through personalized styling consultations, contributing to consistent conversion growth and repeat business.
Polo Ralph Lauren, 2022-2024
Shift Manager (Operations)
Promoted from Package Handler to Operations Management within a high-volume logistics hub processing 10,000+ parcels daily. Directed cross-functional teams of 15–25 associates, optimizing labor allocation, workflow efficiency, and safety compliance to improve throughput by 20% and reduce operational bottlenecks. Partnered with senior leadership on recruitment, performance evaluations, and succession planning while strengthening inventory accuracy and loss prevention controls. Recognized for driving accountability, developing talent, and executing process improvements in fast-paced, deadline-driven environments. UPS, 2019-2022
Photographer & Editor (Freelance)
Lead photographer and creative director specializing in fashion and lifestyle branding, producing high-impact visual campaigns for emerging brands and independent creatives. Conceptualize and execute full-scale photoshoots—from set design and styling direction to post-production editing using Adobe Creative Suite—ensuring cohesive brand storytelling across digital platforms. Increased client engagement and social media reach through strategic content drops, visual identity development, and culturally relevant creative direction. Manage client relationships, contracts, budgeting, and creative timelines while maintaining a consistent pipeline of freelance projects within the fashion and streetwear industries.
2020-Present
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