Marketing & Communications Coordinator Candidate

Guadalupe Maldonado

Phone 720-***-**** Email *********.*********@********.***

www.linkedin.com/in/guadalupemaldonados

Education

Bachelor of Arts in Communication

Focus in Intercultural Communications and Mediation Anticipated Graduation Date: May 2026 University of Colorado Denver (GPA: 3.75/4.00)

Honors & Awards

Robley Rhine Student Leadership Award, 2026

Awarded for leadership and contributions to the Department of Communication Summa Cum Laude (Highest Latin Honors), 2026

Recognized for honors thesis demonstrating graduate-level scholarship Professional Experience

Public Relations Assistant, University Communications, CU Denver January 2026–Present

• Analyze media coverage across 50+ outlets using Cision to identify trends, assess tone, and inform communication strategy

• Write and develop targeted media pitches and story angles, aligning messaging with audience interests and media trends

• Synthesize 30+ weekly mentions into reports to inform content strategy and communication decisions Communications & Promotions Intern, Department of Communication, CU Denver August 2025–December 2025

• Designed digital communications (flyers, Canvas announcements, social posts) to promote events and increase student engagement

• Conducted and analyzed a 100+ response student survey, translating insights into recommendations for event planning and outreach strategy

• Delivered presentations to 40+ students, strengthening engagement and effectively communicating key departmental resources

Digital Marketing Trainee, Global Career Accelerator, Denver, CO May 2025–July 2025

• Developed multi-channel digital marketing campaigns using Shopify, Canva, and Meta Ads Manager

• Applied audience targeting and empathy mapping to create engaging, user-centered content

• Designed e-commerce storefronts and branding strategies aligned with performance and engagement goals Related Projects

Digital Communications Strategies: University of Colorado Denver March 2025–May 2025

• Analyzed social media campaigns across TikTok and Instagram using engagement metrics and audience data.

• Created sample content and mock campaigns focused on clarity, accessibility, and audience engagement.

• Contributed to internal communication planning using Microsoft Teams and content scheduling tools. Principles of Advertising: University of Colorado Denver August 2025–December 2025

• Conducted audience and competitor research to inform brand messaging and content strategy.

• Created digital content and visuals aligned with tone, clarity, and audience needs across multiple platforms.

• Wrote promotional copy (email, social media, and web) focused on clear calls-to-action and consistent brand voice. Skills

• Media Relations & Pitch Writing

• Media Monitoring (Cision)

• Strategic Communication

• Content Strategy & Messaging

• Audience Research & Survey Analysis

• Social Media Campaign Development

• Campaign Analysis & Performance Evaluation

• Bilingual: Spanish & English

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