Director Partnerships

Tara Douglass

BLOOMFIELD HILLS, MI • +1-248-***-**** • **********@*****.*** • linkedin.com/in/taradouglass ABOUT

A results-driven client management professional with exceptional communication, project management, and strategy development skills. Proven capability to initiate and maintain key client relationships with a high degree of customer satisfaction. A successful and versatile background that includes marketing strategy and planning, project management, research analysis and delivery.

WORK EXPERIENCE

International Hearing Society • 06/2016 - Present

Director of Corporate Partnerships

• Collaborated with the Executive Director and Association Board Members to secure a $1 million partnership with a major healthcare manufacturer, increasing brand visibility, credibility, and program funding.

• Developed and implemented a growth plan for educational products, leading to a 25% increase in sales.

• Drove year-over-year membership growth by 10%, resulting in an increase in corporate partnerships.

• Maintained annual budget while achieving 110% of revenue goal and consistently delivering high quality and satisfied partners.

• Collaborate with the Executive Director and Board to formulate and implement strategic plans resulting in a 110% increase in partner engagement

• Responsible for vendor management sourcing and support. 21st Century Media • 02/2014 - 01/2016

Manager, Digital Sales & Marketing

• Sales and marketing leader for B2B services independently manages and ensures that all elements of integrated marketing programs are implemented in an accurate and timely manner to ensure fulfillment of insertion orders for 10 field reps.

• Digital display campaign setup, optimization, and reporting; database marketing, audience segmentation, audience development, and ad targeting. Society Manufacturing Engineers • 01/2008 - 02/2014 Sponsorship Sales Manager

• Negotiated and closed a multi-year sponsorship deal with a major food manufacturer, bringing in $150,000 in revenue.

• Presented to C-Suite Executives strategic, custom, compelling proposals that resulted in a 10% increase in sponsorship revenue, exceeding annual targets.

• Pioneered a new product and model for manufacturers to license proprietary certification programs, resulting in a 15% increase in revenue.

• Developed key relationships with manufacturing suppliers which lead to an increase in membership and advertising sales for SME conferences and educational offerings. RL Polk • 04/2005 - 01/2008

Manager, Business Development

•Solution selling and consulting in: market analysis; analytics/statistics; lead optimization; target marketing data, and database sales.

• Proactively managed and fostered business relationships with Daimler Chrysler growing account by 5% each year.

• Collaborated with agency teams to provide a comprehensive portfolio of solutions

• Client-facing sales role that required industry expertise, proven sales ability and a broad base of industry contacts.

• Established marketing priorities, goals and objectives, developing marketing strategy, along with strong written communications to achieve stated goals.

• Defined metrics for measuring program effectiveness. Detroit Tigers • 02/2003 - 01/2005

Sponsorship Sales Manager

• Research, targeted, and prospected new corporate accounts for sponsorships and advertising.

• Created presentations using data insights on attendee numbers, television viewing stats, and radio reach while exceeding revenue targets with creative sponsorships that built brand loyalty and awareness among sports fans.

• Managed and coordinated promotional VIP events for sponsors including guest appearances for Al Kaline, Magglio Orgdonez, Placido Polanco. Sponsors included Belle Tire, Northwest Airlines, Better Made Potato Chips, and Vernors.

• Responsible for developing, planning, and coordinating the 2005 All-Star Game at Comerica Park, resulting in record-breaking profits and amazing customer experiences with talent like Journey.

Odyssey Cruises • 11/1997 - 01/2003

Senior Sales Manager

• Led a novice sales team of 8 representatives handling a variety of territories to achieve a 20% increase in dinner cruise sales revenue, resulting in record-breaking profits.

• Monetized winter months which were usually dormant sales time for the business and turned it into a year-round revenue organization filling in the off-season months with convention customers at McCormick Place.

• Consistently achieved targeted revenue and 110% of goal from 1997-2001

• Provided sales training, techniques, and relationship-building skills from Dale Carnegie courses and other mentors in the meeting planning industry. EDUCATION

Bachelor of Science, Health and Human Services

Michigan State University • LANSING, USA

VOLUNTEERING

Kirk In The Hills Presbyterian Church

Deacon • 01/2021 - Present

Liverpool Football Club

Manager • 06/2018 - Present

SKILLS

Teams, Asana, Neon 1, Cloud-based applications, Salesforce, Imis, Monday, Jotform, Survey Monkey, Canva

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