Salesforce Developer - 9+ Years Experience in Apex, LWC, CPQ

Shalini Mamidi

SFDC Developer/Admin Visa: GC ************@*****.*** 470-***-****

SUMMARY

Salesforce Certified Developer/Admin with 9+ years of experience in Salesforce implementations, customizations, and integrations across Sales Cloud, Service Cloud, Community Cloud, and Marketing Cloud, including Classic and Lightning Experience.

Extensive experience across all phases of SDLC and Agile methodologies, including Scrum, sprint planning, daily stand-ups, retrospectives, and CI/CD implementation.

Highly skilled in developing Salesforce1 Mobile Apps and Lightning Experience pages using App Builder, Lightning Pages, and Custom Components for dynamic and responsive user interfaces.

Proficient in integrating external systems using REST APIs, SOAP Web Services, External Objects, and AWS Connect to enable seamless real-time data synchronization.

Experienced in building and customizing Community Cloud portals with Community Builder, implementing custom branding and user segmentation for enhanced external user and partner experiences.

Highly experienced in leading CPQ implementations, including Products, Price Books, Quote Terms, Approval Processes, and Discounting Logic using Salesforce CPQ and Apttus CPQ.

Proficient in Salesforce security modeling, including Object-Level, Field-Level, and Record-Level Security, with configuration experience in Profiles, Roles, Permission Sets, Sharing Rules, and Territory Management.

Highly skilled in designing and implementing AI agents using Agentforce to optimize customer service, improve case resolution, and drive operational efficiency.

Strong expertise in Field Service Lightning (FSL) configuration and customization: work orders, service appointments, scheduling, dispatch console, and mobile workforce enablement.

Experienced in Salesforce Administration, including Page Layouts, Record Types, Validation Rules, Approval Processes, Email Services, Workflow Rules, Flows, Reports, Dashboards, and KPI tracking.

Migrated legacy Workflow Rules to Flows using Salesforce Flow Migration Tool, streamlining automation and reducing technical debt.

Skilled in data modeling, Apex development, Visualforce, Lightning Web Components (LWC), Aura Components, REST/SOAP API integrations, Apex Triggers, Batch Apex, and Scheduled Jobs.

Proficient in integrating Agentforce with Service Cloud and Field Service Lightning (FSL) to automate workflows and optimize technician interactions.

Executed large-scale data migrations using Data Loader, Salesforce Inspector, and Workbench, including data transformation, mapping, and cleansing from legacy systems.

Strong experience in Marketing Cloud, including Email Studio, template creation, and lead nurturing campaigns, along with system optimization and org hygiene practices.

Technical Skills

Salesforce Technologies

Apex, Visualforce, Lightning Web Components (LWC), Aura Components, Apex Triggers, SOQL, SOSL, Workflow Rules, Process Builder, Flows, Approval Processes, Validation Rules, Formulas, Email Templates, Roles & Profiles, Permission Sets, Page Layouts, Record Types, Reports, Dashboards, Salesforce Mobile App, Salesforce Classic, and Lightning Experience

Salesforce Tools

Salesforce Inspector, Workbench, Apex Data Loader, Force.com IDE, Developer Console, Data Import Wizard, DemandTools, Force.com Excel Connector, Change Sets, Metadata API Tools, Debug Logs, Audit Trails.

Languages

Apex, JavaScript, HTML, CSS, SOQL, SOSL.

Web Services & Integration

REST API, SOAP API, Web-to-Lead, Web-to-Case, Email-to-Case, External Object Integration, Connected Apps, Named Credentials.

Databases

Oracle, MS SQL Server, MySQL, MS Access

Operating Systems

Windows Variants, UNIX.

Office Tools

MS Excel, MS Word, Outlook, One Note.

EXPERIENCE

M&F Bank, Durham, NC May 2024 – Present

SFDC Developer/ Admin

Designed and implemented scalable Salesforce Data Models by collaborating with business and service teams to deliver secure, end-to-end Salesforce Solutions aligned with agent workflows.

Customized and maintained Standard Objects, Custom Objects, Apex Classes, Apex Triggers, Apex Controllers, and SOQL, ensuring optimal performance and Governor Limits compliance.

Developed reusable Lightning Web Components (LWC) and Aura Components to enhance agent-facing functionality across Service Cloud, Sales Cloud, and Agentforce environments.

Configured Lightning Apps, Record Pages, Dynamic Forms, Page Layouts, and Custom Tabs using Lightning App Builder to optimize agent productivity and usability.

Designed and supported Experience Cloud portals using LWC, Aura Components, and Lightning Templates to extend Agentforce capabilities to internal and partner users.

Implemented Agentforce features including Intelligent Case Routing, Omni-Channel Configuration, Agent Scripts, and Automation Triggers to improve case resolution efficiency.

Built and optimized Salesforce Flows (Record-Triggered, Screen, and Scheduled Flows) to automate agent processes and reduce manual intervention.

Developed Batch Apex, Queueable Apex, and Scheduled Apex to support high-volume case processing, integrations, and background automation.

Customized the Service Console with Utility Items, Interaction Logs, Console Components, and Highlight Panels to streamline agent workflows.

Created actionable Reports and Dashboards to track agent performance, case metrics, and service-level KPIs.

Managed User Access and Security by configuring Profiles, Permission Sets, Role Hierarchies, Sharing Rules, and Field-Level Security (FLS).

Supported deployments and release management using Git, Salesforce CLI, Sandbox Environments, and Change Sets, following CI/CD Best Practices.

Provided ongoing Production Support, system enhancements, and maintenance to ensure high availability and optimal Agentforce platform performance.

Environment: Salesforce Lightning Experience, Agentforce, Service Cloud, Sales Cloud, Experience Cloud, Field Service Lightning (FSL), Apex, Lightning Web Components (LWC), Aura Framework, Visualforce, Salesforce Flows, REST APIs, Omni-Channel, SOQL, JavaScript, HTML, CSS, Git, Salesforce CLI, Sandbox Environments, CI/CD

Brandsafway, Kennesaw, GA April 2022 – Apr 2024

SFDC Developer/Admin

Developed responsive Salesforce Lightning applications using LWC and Aura Components for web and mobile experiences.

Built reusable, dynamic Lightning Components leveraging JavaScript, CSS, and Design Attributes to improve UI/UX.

Designed and customized Lightning Pages with Community Builder for internal users and external communities.

Implemented Copado CI/CD pipelines for deployments, including source control, user stories, environment promotions, and automated testing.

Integrated REST APIs and External Objects to enable real-time data exchange between Salesforce and external systems.

Configured Salesforce CPQ: Product Catalogs, Pricing Rules, Discount Schedules, and Quote Templates to optimize quote-to-cash processes.

Automated business processes using Flows, Process Builder, and Scheduled Apex Jobs, reducing manual effort.

Executed data migration, deduplication, and transformation using Data Loader and Workbench, ensuring data integrity.

Developed Reports, Dashboards, Email Templates, and Marketing Cloud communications aligned with executive KPIs.

Enhanced Service Cloud operations by implementing Web-to-Case, Email-to-Case, and integrating AWS Connect telephony solutions.

Managed Salesforce security: profile consolidation, role hierarchy optimization, permission sets, and user lifecycle administration for 1,500+ users.

Led Agile ceremonies, including daily stand-ups, sprint planning, and backlog grooming, ensuring timely delivery of enhancements.

Delivered end-user training, UAT support, Salesforce Knowledge Articles, and maintained functional documentation.

Optimized system performance through field cleanup, sharing rule rationalization, unused role removal, and platform maintenance initiatives.

Environment: Salesforce Lightning, LWC, Aura, Sales Cloud, Service Cloud, Marketing Cloud, CPQ, JavaScript, SOQL, SOSL, REST APIs, AWS Connect, Apex, Visualforce, Flow, Process Builder, Community Builder, Copado CI/CD, Git, Data Loader, AppExchange.

CVS Pharmacy, Atlanta, GA April 2021 – March 2022

SFDC Developer/Admin

Collaborated with business stakeholders to gather requirements and translate them into technical designs and Salesforce solutions.

Designed, developed, and maintained Salesforce Flows to automate business processes and improve operational efficiency.

Built and customized Custom Objects, Custom Fields, Validation Rules, Page Layouts, Record Types, and Approval Processes.

Developed Apex Classes and Apex Triggers to implement custom business logic while following Salesforce best practices.

Created and enhanced Lightning Web Components (LWC) and Visualforce Pages to deliver intuitive user experiences.

Customized Lightning Record Pages using Lightning App Builder based on user roles and business needs.

Implemented Workflow Automation, Email Alerts, and Field Updates to support sales and service processes.

Integrated Salesforce with external systems using REST APIs and secure data exchange methods.

Performed Data Migration, Data Cleansing, and Deduplication using Data Loader, Workbench, and Salesforce Inspector.

Utilized SOQL and SOSL for data retrieval, reporting, and troubleshooting complex issues.

Supported CPQ / Apttus configurations for Product Setup, Pricing, Quoting Workflows, and Price Book maintenance.

Managed deployments using Change Sets and supported Sandbox, UAT, and Production environments.

Provided Production Support by troubleshooting defects, optimizing Performance, and ensuring high system availability.

Environment: Salesforce Lightning, Apttus CPQ, Sales Cloud, Apex, Visualforce, Lightning App Builder, Flows, REST API, SOQL, SOSL, Data Loader, Salesforce Inspector, Workbench, Change Sets, Salesforce1 Mobile

HSN, St Petersburg, FL June 2019 – March 2021

SFDC Developer/Admin

Planned and implemented new Salesforce features and enhancements across Sales Cloud, Community Cloud, and Marketing Cloud to meet evolving business needs.

Designed, developed, and deployed Apex Classes, Controller Classes, and Apex Triggers to support custom business logic and automation.

Built and maintained integrations between Salesforce and external systems using SOAP Web Services and batch interfaces.

Utilized Force.com IDE and Change Sets for code development, version control, and deployments across environments.

Created and customized Custom Objects, Tabs, Validation Rules, ER Models, and Visualforce Pages for scalable solutions.

Developed interactive and secure Visualforce Pages enhanced with JavaScript for dynamic UI behavior and client-side validations.

Configured Page Layouts, Search Layouts, Related Lists, and Custom Links to improve usability and data accessibility.

Implemented automation using Workflow Rules, Email Alerts, Field Updates, Tasks, and Time-Based Actions.

Designed and deployed Approval Processes, including custom approval page layouts and automated approval actions.

Wrote and executed Unit Tests for all Apex code to meet deployment standards and required code coverage.

Managed Profiles, Roles, Public Groups, Territories, and Role Hierarchies to enforce data security and access controls.

Used SOQL and SOSL for data analysis, reporting, deduplication, and post-deployment support in an Agile / TDD environment.

Environment: Salesforce Lightning, Sales Cloud, Community Cloud, Marketing Cloud, Apex, Visualforce, JavaScript, SOAP, SOQL, SOSL, Force.com IDE, Change Sets, Workflows, Approval Processes, Agile, TDD

Cadence Bank, Atlanta, GA March 2016 – May 2019

SFDC Developer/Admin

Developed four custom modules by implementing Apex Classes, Apex Triggers, Visualforce Pages, Controller Classes, Batch Apex, and Email Services, leveraging SOQL and SOSL for complex data operations.

Utilized core Salesforce Automation functionalities, including Lead Management, Campaign Management, Opportunity Management, Account, and Contact Management to optimize business processes.

Configured and maintained Web-to-Lead, Web-to-Case, Email-to-Case, Assignment Rules, and Escalation Rules on Lead and Case objects to streamline customer support and sales workflows.

Customized the Salesforce Application Setup environment, tailoring standard and custom apps to meet organizational functional requirements.

Created and managed Profiles and Roles based on the organizational Role Hierarchy, applying Record-Level and Field-Level Security, and configuring Sharing Settings to enforce access control.

Designed and maintained Validation Rules, Auto-Assignment Rules, and Sharing Rules to support dynamic and scalable business processes.

Performed data migration using Apex Data Loader and Import Wizard, handling large volumes of data from external CSV files.

Leveraged Force.com Eclipse IDE to develop and test Visualforce Pages, Apex Controllers, and Triggers in sandbox and development environments.

Created and promoted Change Sets for deploying metadata across Development, UAT, and Production environments.

Participated in JAD (Joint Application Development) sessions with stakeholders, third-party vendors, and cross-functional teams to gather requirements, address open issues, and define technical specifications.

Identified, documented, and resolved software defects, providing temporary workarounds and suggesting long-term feature enhancements for continuous improvement.

Environment: Salesforce Lightning, Apex, Visualforce, Batch Apex, Email Services, SOQL, SOSL, Salesforce Data Loader, Import Wizard, Web-to-Lead, Web-to-Case, Force.com IDE, Profiles, Roles, Validation Rules, Change Sets, JAD Sessions

Education: Bachelor of Technology in Electronics and Communications Engineering (B.Tech) from Jawaharlal Nehru Technological University, Hyderabad, India

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