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Multi-Faceted Virtual Assistant & Digital Marketing Specialist

Location:
Richmond, VA
Posted:
January 27, 2026

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Resume:

CAITLIN DANIEL

804-***-**** **********@*****.*** Mechanicsville, VA

Multi-faceted self-starter with expertise in:

Project Management - Product Development - Strategic Planning - Leadership - Communication - Process Improvement -Administrative Tasks- Customer Service - Research Skills - Canva

- Flodesk – MailChimp - Mailerlite - Microsoft Word- Microsoft Powerpoint - Wordpress - Squarespace - Youtube - Notion - Asana - Slack - Trello - ConvertKit - Shopify E X P E R I E N C E

Digital Marketing Assistant November 2024 – Present Freelance An SEO and Web Management Company offering expert help with SEO, website management, e- commerce, analytics, and more.

● Write blog posts and create content that drives traffic and customers to client’s websites

● Assists with the marketing and SEO efforts of client’s blogs and online presence

● Creating email marketing workflows and sequences to promote sales, drive website traffic, engage client audiences, and boost conversions.

Owner/Founder February 2024 – Present 1901 Creative Solutions A Virtual Assistant company offering administrative and creative support to small businesses and entrepreneurs.

● Assist with graphic design for websites and social media

● Assist in customer service and client outreach

● Perform social media management and syndication across platforms

● Write blog posts and newsletters to be published for clients

● Upload client contacts in CRM databases for future use

● Perform copywriting for social media captions, newsletters, and other material

● Provided administrative and virtual support to small business owners

● Manage client emails and calendars

● Schedule client appointments

● Troubleshoot tech issues for clients

Owner/Founder January 2023 – Present Cedar and Saltwater Co, Mechanicsville, VA Cedar and Saltwater Co is an online boutique that specializes in unique gifts and accessories.

● Creation of all products, including managing stock and inventory

● Marketing on social media, via email, and at in person events

● Attend in person events to sell and promote our products

● Successfully grown the business to over 700 sales Owner/Founder April 2022 – August 2024 The Brave Girl Collective, Mechanicsville, VA The Brave Girl Collective is an online boutique that specializes in unique gifts for women that are chronically ill and disabled.

● Creation of all products, including managing stock and inventory

● Marketing on social media, via email, and in person events

● Manage and continue to grow an online community of over 900 chronically ill and disabled individuals

Owner/Business Consultant/Virtual Assistant January 2019 – February 2020 Sunday Consulting Series, Mechanicsville, VA

● Specialized in helping small businesses grow their social media following

● Transcribed podcasts and other audio for female owned small businesses looking to grow their audience and reach

● Served as a copywriter and wrote product descriptions for boutiques to use within their online shops Owner/Founder Fall 2018 – March 2020 The Sunday Series Blog/Life Coaching & Fiercely Empowhered Life Coaching, Mechanicsville, VA

● Wrote multiple weekly blog posts on various topics

● Coached female entrepreneurs through mindset roadblocks and hurdles that may prevent them from succeeding in their business and life

● Coached chronically ill women on how to release the shame and guilt felt around chronic illness and embrace their diagnosis as part of their story

● Sent out numerous email marketing newsletters and campaigns

● Managed a Facebook community of female business owners Alumnae Relations and Development Department Student Assistant September 2011 – May 2015 Sweet Briar College, Sweet Briar, VA

● Assisted the Director of the Department with her daily tasks

● Helped plan large scale campus events

● Performed daily administrative tasks including working with software such as Word, Powerpoint, and Banner

● Served as the face of the office for those entering with questions or concerns

● Answered emails and phone calls as needed

● Handled the needs and desires of important alumnae and visitors to the College

● Handled confidential information with the utmost integrity E D U C A T I O N & C E R T I F I C A T I O N S

Bachelor of Science in Biology and Religion / Sweet Briar College, Sweet Briar, VA 2011-2015 Vice President of Tau Phi (an academic focused organization)



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