Web Content Strategy and Digital Engagement Leader

Keith McAllister

Arlington, VA

Cell: 703-***-****

Email: ************@*****.***

Work Experience

Melwood HTC, Upper Marlboro, MD

Website Content Manager September 2018 – Present

● E-mail Marketing, A/B Email Testing, SALSA, Constant Contact

● Content Management System Manager Drupal/FarCry/Word Press

● Google for Non-Profits, Analytics, Tag Manager, SEO

● Website: Section 508 Compliance via LiveStreaming & Close Captioning of Media

● Video Production & Editing

Asian & Pacific Islander Vote, Washington DC

Content Marketing / Social Media Manager February 2017 – August 2018

● Manage & Consulted on Daily Social Media Content using Hootesuite

● Website Migration Content Management System via EveryAction/Drupal

● SEO integration with Email Marketing

National Council of La Raza, Washington, DC

Coordinator of Technology & Platforms April 2011 – February 2017

● Provided Digital Orientation to new Staff hires.

● Weekly Metric reports from Google Analytics, Sprout Social on social media channels and organizational websites.

● Updating multiple websites with a variety of content submitted by other departments on Percussion CM1.

● Editing videos for Public Service Announcements, regional broadcasts and archiving.

● Oversaw website migration of content from legacy CMS to Enterprise System

● Manager of mobile platform applications, CVENT; Web streaming Annual Conferences via Livestream Studio. Marine Fish Conservation Network, Washington, DC

Technology & E-Activism Manager February 2007 – August 2010

● Develop digital strategy tools and content, including event calendars, blog posts, Facebook posts, Tweets

● Maintain Membership Database, Online Activism/Campaign Manager using Democracy In Action(SALSA) & Sales Force Integration, oversee online donations and member records

● Website Administrator (JOOMLA), Managed SEO, Google Analytics & AdWords Organization of Chinese Americans (OCA), Washington, D.C. Director of Technology August 2000 – March 2006, Director of Programs August 1994 – June 2000 Project Management

●Program offices’ network, database, e-mail, hardware, software, and network for an office of 15 staff and 50 National Board Representatives; Managed CD-ROM based archiving of 2000-2005 Scholarship Program files

●Implemented and maintained Content Managements System/Website for the organization

●Organized the annual OCA and Japanese American Citizens League (JACL) Leadership Conference with over 300 participants total, worked with Congressional Members and Hill Staffers to provide speaking opportunities with members and Hill visits, from 1995-2005

●Oversaw State Farm Insurance “Asian Pacific Islander American University: Leadership 101” annual training program that over 2,000 students have participated at 30 different college Supervise Fall, Spring and Summer Internship Program with over 250 interns total, Liaison for OCA College Affiliates

●Project manager responsible for staffing, data verification and design for the “OCA National Directory of Asian Pacific American Organizations” with over 10,000 copies circulated bi-annually Technical Knowledge

●Videotaped Conventions & Awards Events; Edited Video Footage using Final Cut Pro & Adobe Premiere CC

●Worked with CMS Packages (Expression Engine, Percussion, Drupal, Dreamweaver MX and FrontPage), administered Association Management System Software from Blue State Digital, Convio & Democracy In Action Education

●Virginia Commonwealth University, Mass Communications, Richmond, Virginia 1990-1993

●Columbia College, Television and Film Production & Editing Major, Los Angeles, California, 1988-1990

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