Communications and Intranet Strategy Leader
Resume:
Sondra (Sandi) Goldstein
Delray Beach, FL 561-***-**** *************@*******.***
COMMUNICATIONS AND CONTENT STRATEGIST INTRANET DESIGNER
CHANGE CHAMPION PROGRAM MANAGER WELLNESS ADVOCATE
Strategy meets successful implementation! I am a dynamic and curious solutions-oriented Communications professional with a record of transforming internal and external messaging, driving engagement, and aligning communications with business goals. Extensive experience with incident and change communications, employee engagement, Intranet design, channel strategy, and storytelling. Trusted advisor to all levels of enterprise leadership across functions.
PROFESSIONAL EXPERIENCE
Foot Locker — Internal Communications Manager & Global Wellness Leader (Remote)
March 2023 – Present
Developed and implemented a global HR and benefits communications and content strategy, achieving 85%+ engagement across multiple internal and external channels.
Craft all executive messaging for business and benefit updates.
Transformed static SharePoint sites into interactive, two-way communication hubs with weekly news posts, recognition updates, global benefits, and wellness promotions.
President of enterprise-wide Global Wellness Champions Employee Resource Group.
Created and scaled multi-channel measurement platforms across corporate, field, and supply chain teams.
Create all content for annual benefits enrollment, utilizing a multi-channel communications strategy and post-enrollment analysis platform.
Manage health and wellness vendor relationships to ensure maximum program usage, monitor Service Level Agreements, and ensure operational excellence.
Everside Health — Communications and Change Transformation Manager (Remote)
April 2022 –February 2023
Authored executive communications on M&A transactions, recognition, and business updates. Led communications and metrics for enterprise-wide change management programs.
Created the company’s first corporate and client newsletters and managed large-scale events.
Managed, launched, and measured targeted marketing communications to help secure new clients.
Unified Women’s Healthcare — Communications Manager (Boca Raton, FL)
June 2018 – April 2022
Built and scaled company’s first communications function, including Intranet launch, social platforms, Town Hall meetings, executive messaging, newsletter, and employee engagement.
Managed all communications related to corporate transactions, including mergers & acquisitions, company rebranding, and systems migrations.
Sondra Goldstein (page 2)
Office Depot — Senior Copywriter & E-Commerce Content Strategist (Boca Raton, FL)
April 2013 – June 2018
Produced B2B/B2C web content that boosted engagement and conversions.
Reduced time-to-market by 82% via improved workflow design.
Managed and mentored junior writers across multiple product lines.
GFI Software — Marketing & Communications Specialist (Clearwater, FL)
March 2012 – March 2013
Developed content and lead-generation assets resulting in 66% growth in sales.
Launched internal communications and intranet programs.
Jones Lang LaSalle — Internal Communications Lead (Remote)
July 2010 – February 2012
Designed strategic communications plan supporting Citibank’s outsourcing project.
Delivered 38% operating cost and 42% vendor savings through communication-driven proposals.
Member of new business development team.
Motorola — Employee Communications Manager (Holtsville, NY)
March 2008 – July 2010
Established communications framework, processes, and governance for acquisition of Symbol Technologies.
Managed line of business messaging, leadership updates, and events.
EDUCATION
Master of Business Administration, Baruch College, City University of New York
Bachelor of Science, State University of New York at Albany
Paralegal Certificate, Adelphi University, Garden City, NY
TECHNOLOGY & TOOLS
Microsoft Office Suite SharePoint Google Workspace AI for Communications Canva InDesign Photoshop Constant Contact Click-Up Asana AP Style
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