FARHAT SULTANA
Hyderabad, Telangana
Phone +91-879*******
*************.***@*****.***
www.linkedin.com/in/recruitingcore
Professional Summary
Versatile professional with 8+ years of experience across US staffing for Federal & State government projects, Fortune 500 enterprise clients, banking fraud & compliance operations, and Google Ads consulting. Proven expertise in end-to-end recruitment, client and stakeholder management, financial crime monitoring (Fraud, EDD/KYC), and data-driven digital advertising optimization to improve CTR, CPA, and ROAS. Known for working effectively in regulated, client-facing environments and delivering measurable business outcomes.
Professional Experience
MarketStar-Regalix (Google UMM Process)
Senior Sales Consultant (Feb 2025 – Dec 2025)
Responsibilities
Designed and implemented customized Google Ads strategies that improved key performance metrics including CTR, CPA, and ROAS.
Provided data-driven optimization recommendations on campaign structure, audience targeting, bidding strategies, and creative performance to maximize advertiser outcomes.
Collaborated with internal sales and account teams to identify upselling and growth opportunities, helping advertisers scale spend efficiently.
Conducted regular performance reviews and strategic consultations, delivering actionable insights that strengthened client relationships and improved retention.
AXIUM360 Solutions Pvt. Ltd
IT Recruiter/ BDE (Dec 2022- Sep 2024)
Responsibilities
Proficient in full-cycle recruitment and resource allocation for U.S. state-level projects, including sourcing, screening, and candidate engagement across clients
Skilled in screening resumes to ensure candidate qualifications align with job requirements before submission to hiring managers for state government and private sector roles
Working on ATS(CEIPAL) to track every resume and update the status of each applicant.
Communicated interview details and ensured a seamless candidate experience.
Proficient in working on technical requirements with Domain specification.
Competently used job boards like Dice, Monster, Career Builder
Experience in direct interaction with Account Managers for requirement gathering, rates and client expectations.
Responsible for regular followup with the candidates and Account Managers regarding updates
Analyse and prioritize leads to identify high-potential opportunities.
Qualify leads and schedule appointments for senior sales executives.
Develop and execute strategies to consistently meet and exceed sales quotas.
Generate custom reports to track sales performance metrics, including conversion rates, lead response times, and client engagement.
Maintain accurate records of all sales activities in Salesforce CRM system.
Clients Worked With: State of Illinois, Michigan, North Carolina, Georgia, and Utah etc.
HSBC-Electronic Data Processing
Fraud Officer (Feb 2021-Sep 2022)
Responsibilities
Experienced Fraud officer with a demonstrated history of working in the Fraud Payments detection team, specialization in investigating and analysing live customer payments both domestic across UK and Overseas by reviewing incoming and outgoing payments.
When necessary, actively reporting financial crime concerns if any.
Monitoring the transactions List on the account for any unusual activity such as Money Laundering, probing the customers if noticed any unusual payments.
Monitor financial transactions, accounts, and systems for signs of fraudulent activity.
Conducted EDD reviews for high-risk customers (e.g. identifies the purpose of the account, confirms source of wealth, reviews adverse media, etc.) as part of onboarding and throughout the course of the relationship.
Encore Consulting Services
US IT Recruiter (Jan 2016-Nov 2021)
Responsibilities
Successfully placed candidates for various clients for the given skill sets.
Interacting with Clients/Tier-I/Primary Vendors on a regular day-to-day basis, and coordinating & maintaining relationship.
Working on ATS(MaxHire) to track every resume and update the status of each applicant.
Develop and format resumes for effective initial presentation of the candidate to the clients.
Correspondence with the clients for requirements, scheduling interviews, feedback.
Helped recruiting process by interviewing and extending offer of employment to senior level candidates.
Negotiating on the rates, conducting the interviews and placing the available resources in various technologies along with obtaining purchase orders from the client. Exchanging contracts, company information for billing purposes.
Clients Worked With: American Airlines, MACYS, Kaiser Permanante, Pfizer, UPS, Bank of West, AT&T, GE, PWC, Bank of America, Hennepin County, State of Wisconsin, Commonwealth of Massachusetts, Gallagher Bassett Services Inc, Millennium Trust Company, Northern Trust etc.,