Senior Business Intelligence Analyst

Seoktae Lee

Austin, TX, United States • ********@*******.*** • 979-***-**** • in/seoktae-john-lee

SUMMARY

Analytics leader for Marketing and Growth. Set yearly targets with the CMO and VP of Marketing, runs and reviews those leaders actually use, and coaches other analysts. Eleven years at a large marketplace, including the last three as the subject matter expert marketing leadership called when a company-level goal had to be set, defended, or explained. EXPERIENCE

Senior Business Intelligence Analyst January 2023 - Present Indeed.com Austin TX

• Set five company-level yearly goals for Marketing with the CMO and VP of Marketing, including a target of 8.8 million hires from marketing activity, and became the direct link between marketing leadership and the numbers they reported.

• Ran the operating rhythm those leaders used: a unique-users view the VP of Marketing opened daily and that was referenced in reporting to the Recruit Holdings board, plus monthly reviews with the VP and bi-weekly planning with directors and senior managers to set priority.

• Mentored four analysts and made a written deep-dive the standard way the team explains why a number moved; cut request turnaround by 30 percent by killing one-off spreadsheet work.

• Made the calls, not just the charts: put three marketing groups on one definition of a job seeker who applies; moved a top-level goal from apply starts to hires; advised leadership not to fund campaigns that would not return the spend.

• Owned the bi-weekly job-seeker growth review for four company growth numbers, including the year’s path for resumes that can be used in the product, and built the self-serve view leadership used when a number looked wrong.

• Replaced a weekly executive package with an automated workflow so the review still ships on time without an analyst rebuilding it by hand, and was asked to show that pattern to the rest of the analyst organization. Business Intelligence Analyst May 2018 - January 2023 Indeed.com Austin TX

• Ran the operating rhythm for Job Seeker Experience marketing: bi-weekly planning with the director and senior managers, monthly reviews with the head of Job Seeker Marketing, and the intake meeting that decided what got done and what waited.

• After a reorg left one analyst on experience marketing, onboarded the new people onto the live work and sat in as interim lead for small-business experience analytics with the Senior Director of Product Marketing.

• Built the measurement for the OpenTable partnership that the VP of Marketing and the CTO used to decide how Indeed would run partnerships the following year.

• Replaced hand-built tracking for about 100 job-seeker email campaigns with one system; showed leadership the difference between

“marketing touched this interview” and “marketing caused it”; reset test holdouts from 2 out of 100 people to about 10 so the tests could actually be read. That work also counted about 90,000 interviews hosted through hiring events against a goal of 100,000.

• Measured Career Guide at 52 million new sessions and found only 5 out of 100 visitors came back. Marketing leadership used that to check a 93 million session goal and to decide where content budget went.

• Mentored analysts and interns on the team and in marketing science, finance, and data controls; led new-hire onboarding and interview loops for the analytics group.

Technical Analyst (Aggregation) June 2017 - May 2018 Indeed.com Austin TX

• Collaborated with Developers to enhance functionality of search engine by modifying Procedural Python scripts and SQL queries Aggregation Data Maintenance November 2015 - June 2017 Indeed.com Austin TX

• Identified and aggregated information using CSS selectors and Regular Expressions (Regex)

• Enhanced usage of XHR in replacement of JavaScript to minimize workload of search engine EDUCATION

MS in Electrical, Electronics and communications

Texas A&M University College Station, TX

BS in Electrical, Electronics and communications

The Ohio State University Columbus, OH

SKILLS

Python (Pandas, Numpy), SQL, Tableau, Jupyter Notebook, Streamlit, Cursor; Claude, Snowflake

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