Market Development & Sales Leader

SKILLS

EXPERIENCE

SHAWN PASCHAL

727-***-**** Clearwater, FL 33761

Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to di ferent processes and drive company objectives. Resourceful and results-driven with a passion for growth and e ciency to meet company needs and increase service value.

• Excellent Communication Skills • Sales Forecasting

• Goal Oriented • Event Planning

• Customer Training • Team Leadership

• Need Analysis • Business Development

MARKET DEVELOPMENT REPRESENTATIVE

Sazerac Company

Jacksonville, FL

December 2022 - Present

• Provided regular reports on account activity as well as competitor performance metrics. Identi ed and developed new business opportunities through market research, competitive analysis, and customer feedback.

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• Developed and implemented e fective sales strategies to increase market share. Developed comprehensive training programs for sales personnel on how best to utilize available resources when engaging prospective customers.

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SALES CONSULTANT

Southern Glazer's Wine and Spirits LLC

Tampa, FL

May 2016 - October 2022

Employed consultative sales approach to identify client needs and propose turnkey solutions which supported current business objectives while strategically highlighting bene ts addressing future needs

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• Retained customers by addressing and resolving concerns in a knowledgeable and speedy fashion

• Priced out products upon the request of customers

• Addressed customer inquiries and concerns to facilitate decision-making and minimize anxiety or hesitation Maintained currency on industry trends and changes and participated in professional development opportunities to strengthen product and service knowledge

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• Secured long-term accounts, providing recommendations to promote brand e fectiveness and product bene ts. SALES CONSULTANT

Breakthru Beverage Group

Tampa, FL

March 2015 - March 2016

• Interfaced with customers, determined needs, provided recommendations and up-sold to our premium portfolio Cultivated long-term relationships with multiple industry clients, accurately quoting prices, credit terms and other bid speci cations to achieve customer objectives

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EDUCATION

CERTIFICATIONS

REFERENCES

Maintained currency on industry trends and changes and participated in professional development opportunities to strengthen product and service knowledge

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• Provided training on appropriate product selection

• Grew Route sales by 42% in my rst year

SOCIAL MEDIA AND SALES INTERN

Marxent Labs Llc

St. Petersburg, FL

February 2014 - October 2014

• Created Web site content to improve SEO search rankings Maintained Social Media outlets to reach potential consumers and educate on the AR technologies the company developed

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• Assisted on team sales calls and handled incoming new customers and assigned the place in the sales funnel

• Used Google Analytics to monitor web site and social media success

• Used Hoote Suite Social media platform for managing social reach and metrics. BACHELOR OF SCIENCE IN MARKETING, INTERNATIONAL BUSINESS University of South Florida, St. Petersburg, FL

Jan 2014

• WSET Level 2

References available upon request

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