Business Intelligence Leader - Marketing & Analytics Executive

Luis E. Monsanto L.

Tulsa, Oklahoma ***** 580-***-**** ********.****@*****.***

Graduated in Business Administration, Finance master degree, Marketing experience, Culinary Arts as a second career. Bilingual; English - Spanish

Experienced Business Intelligence professional with strong analytic profile, leadership and fully results-oriented. Market investigation to understand the customer. Competitive intelligence and predictive models to increase market share and profitability. Client segmentation as a marketing tool. Experienced negotiator before regulatory agencies in telecom industry. Currently managing in food industry

SKILLS / ACCOMPLISHMENTS / CERTIFICATIONS

●Customer Obsession: Customer Service Customer Knowledge Customer Satisfaction

●Leadership: Ownership Curious Data Driven Deliver Results Feedback

●STAR Method: Situation Task Action Results

●Accomplishment 1: Cost reduction of restaurants Chuckwagon and Taqueria in 20% by unifying supply orders and optimizing inventory management (2019)

●Accomplishment 2: Lead the merger of the areas of analytics, competitive intelligence, market research and statistical modeling in a single one “Customer Knowledge” (2016)

●Accomplishment 3: Implement 6 new customer behavior dashboards heavily used by Marketing, Planning, Finance and Sales (2015-2017)

●Inventory and Logistic: Experience in the management, control, logistics and performance of inventories with a constructive relationship with providers and suppliers

WORK EXPERIENCE

UPS / Tulsa, OK (USA)

Seasonal Support Driver (November - December 2025)

Delivery packages in houses and businesses responsibilities

CHUCKWAGON BBQ, BAR & GRILL / Duncan, OK (USA)

General Manager (04/2018)-Present

Restaurant General Manager: kitchen, dining room, bar, and administrative responsibilities

Supervisor of customer service team

Inventory control about all products

Purchases and logistic

Relationship with approximately 25 providers/suppliers

Control and monitoring of food/health/liquor/safety inspections

Cash flow and daily sales management

TELEFONICA - MOVISTAR / Caracas (VENEZUELA)

Customer Insight Manager (08/2010)-(09/2017)

Customer knowledge in telecom industry, turning the insights into an input for decision-making process of marketing and other strategic areas, supported by:

Data analysis and Business Intelligence Dashboards (Big Data approach)

Quantitative + qualitative Market Researches

On-demand analytical studies: characterization/value of customers

Predictive statistical models on customer behavior

Tracking of Corporate Health of Brand and Reputation index

Index of Flow and Market Share

CANTV / Caracas (VENEZUELA)

Intelligence and Marketing Services Manager (02/2009)-(05/2010)

Intelligence reports on the telecommunications business on local, regional and global trends using:

Databases stored in repositories of information

On-demand and periodic studies about customer value

Quantitative + qualitative Market Research

Customer Satisfaction monthly studies.

Guidelines on competitive environment and telecommunications trends

Daily bulletin of Competitive Intelligence

CANTV / Caracas (VENEZUELA)

Regulatory Affairs Manager (03/2000)-(01/2009)

Leadership of the regulatory agenda of Cantv (incumbent telecommunication in Venezuela)

Negotiator before the regulatory agency on economic issues: tariff, cost models (LRIC, Fully Distributed), interconnection rates, network externalities and others

Development of guidelines on regulatory aspects for strategic plans

Representation before international regulatory organizations (ITU, CITEL)

Economic and regulatory viability for new portfolio products

EDUCATION

Post-grade: FINANCE

1997-1998

IESA (Instituto de Estudios Superiores de Administracion), Caracas, Venezuela

Bachelor: BUSINESS ADMINISTRATION

1990-1995

Nueva Esparta University, Caracas, Venezuela

Technical: CULINARY ARTS PROFESSIONAL

2011-2012

Professional Culinary School, Caracas, Venezuela

Adaptability to change…

Throughout 25 years of professional career, the key element that characterizes me is the enormous ability to adapt to changing situations quickly, successfully and obtaining immediate results. I have worked in areas as dissimilar as regulatory affairs, marketing, finance, customer service, a dining room or the kitchen of a restaurant. I have worked in large corporations such as small family businesses. My career has developed in different sectors such as banking, telecommunications and food. And I have done everything with mysticism, professionalism and love for work

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