Marketing Strategy & Analytics Leader

BLAKE E ANDERSON

708-***-**** *****.*.*********@*******.*** www.linkedin.com/in/blake-e-anderson

EDUCATION

University of Illinois at Urbana-Champaign Urbana-Champaign, IL

Master of Business Administration Gies College of Business May 2019

Relevant Coursework – Marketing Management, Pricing Strategy and Tactics, Global Marketing, Brand Management

GMAT 730, GPA 3.7 / 4.0

Columbia College Chicago Chicago, IL

Bachelor of Arts in Fiction Writing English and Creative Writing Department December 2007

PROFESSIONAL EXPERIENCE

Illinois Business Consulting Champaign, IL

Senior Consultant (Marketing) Consulting Firm September 2017 – May 2019

Selected for professional, student-run consulting firm that only accepted 8% of applicants based on leadership potential, problem-solving and analysis skills, and interpersonal capabilities and received promotion after only one semester (peers averaged 3)

Examined data from multiple sources via Excel to determine most feasible target market sectors, and established with potential clients how the company’s unconventional means could bring together technology and end users via unconventional means

Spearheaded primary and secondary research efforts—including industry, company, and market financial analysis—to present results to executive management team in order to collaborate with them on creating additional research vectors and tactics

United States Army Fort Bragg, NC; Yongsan, Republic of Korea; Fort Hood, TX

Sergeant Geospatial Imagery Intelligence Operations January 2011 – December 2016

Redesigned and implemented training regimen, including new KPIs and success metrics, for 10+ soldiers to improve cross-training by 50% and combat readiness by 20% beyond previous standards

Analyzed and documented over 2000 data sets in a performance-focused, fast-paced environment in order to create and present actionable reports and recommendations for high-ranking decision makers, including the Secretary of Defense and the President

Orchestrated cross-functional team of intelligence analysts spread across several units and countries and delegated sections of classified command directives while maintaining 100% confidentiality

Increased team productivity by 25% by working together to understand and meet diverse team member goals while improving morale metrics by 40% through increasing individual feedback sessions

Fedex Office Chicago, IL

Assistant Manager Retail and Print Services April 2010 – January 2011, December 2016 – August 2017

Developed tailored resolutions for a wide variety of clients, from single order families to large business orders, including customer issues, specialized offerings, and innovative solutions with a 99.9% overall customer satisfaction rating (target was 90%)

Restructured and spearheaded customer engagement program, where I led a team of 12 customer service experts, as a pathway to improve client feedback across multiple channels (email, chat, etc.), also creating meaningful educational experiences for them

Managed over 100 people from an assortment of backgrounds by leading with respect and integrity and building an inclusive environment where diverse perspectives were valued and welcomed, reducing turnover by 85% over previous management group

ACADEMIC EXPERIENCE

Gies College of Business Experiential Learning August 2017 – May 2019

Evaluated research on new and emerging global initiatives in the organic food market and industry environment, including competitor SWOT analysis and marketing feasibility studies, to establish practicability of new raw material entry

Presented recommendations and new product deployment strategy to executive stakeholders of Fortune 50 company

Crafted brand management strategy for local start-up to improve brand awareness and equity by 20% beyond previous goals

Assisted in expanding management skills and potential of 12 classmates, utilizing previous leadership development experience \

HONORS & AWARDS

Two Good Conduct Medals, US Army – Entire six years of military service with zero negative disciplinary actions December 2016

Army Commendation Medal, US Army – Top 10 soldier while serving in the 101st Chemical Company April 2014

Two Army Achievement Medals, US Army – Achieved scores in the top 1% in 20+ assessments and qualifications January 2015

SKILLS & INTERESTS

Languages/Technologies – Advanced proficiency with Microsoft Office (Excel, SharePoint, Project, PowerPoint) and Google Suite (Drive, Hangout, Sheets, Slides), familiar with Tableau and Visio, Proficient with Adobe suite (Photoshop, InDesign), fluent in Spanish

Organizations – MBA Veterans Association (Vice President and Treasurer), U of I Volleyball Club (Group Liaison), Illini Chess Club

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