Salesforce Platform Architect and Integration Expert

HAMMY B

SALESFORCE PLATFORM ARCHITECT DEVELOPER INTEGRATION & AUTOMATION CLOUD CRM

EXPERT

607-***-**** *********@*****.*** Brooklyn, NY 11201 PROFESSIONAL SUMMARY

Salesforce Platform Architect with 12+ years of experience delivering enterprise-scale solutions across Sales, Service, Experience, Revenue Cloud, and B2B/B2C Commerce. Expert in multi-org strategy, LDV optimization, API-led and event-driven architecture, integrations (REST, SOAP, MuleSoft, Kafka), and DevOps with CI/CD pipelines. Skilled in Apex, LWC/Aura, Einstein AI automation, and security/compliance

(Shield, GDPR, SOC2). Proven ability to optimize processes, mentor teams, and drive actionable insights through CRM Analytics. Salesforce Certified Administrator, Platform Developer I & II. TECHNICAL SKILLS

Salesforce Clouds: Sales Cloud, Service Cloud, Experience Cloud, Platform, Revenue Cloud CPQ/Billing, B2B/B2C Commerce, Field Service, Marketing Cloud, OmniStudio.

Architecture: Multi-Org Strategy, LDV Optimization, Data Modeling, MDM, API-Led Architecture, Event-Driven Architecture, Governance/COE, DR/HA Design.

Development: Apex (Batch, Queueable, Schedulable), SOQL Optimization, LWC, Aura (maintenance), Platform Events, CDC, Apex Testing.

Integrations: REST, SOAP, OAuth2, SAML SSO, MuleSoft, Kafka Events, Heroku Connect, Salesforce Connect, Bulk API. Security: Shield Encryption, Event Monitoring, OWD/Sharing, Profiles/Permission Sets, SSO/MFA, Data Masking, Compliance Support. DevOps: SFDX, Unlocked Packages, CI/CD (GitHub Actions, Jenkins), Copado, Gearset, Automated Testing, PMD/SonarQube. Analytics & AI: Reports & Dashboards, CRM Analytics, Einstein Predictions, Next Best Action, Einstein GPT Automation. Cloud & Data: AWS (S3, Lambda), GCP (BigQuery), Azure (Data Lake), ETL Tools (Informatica, Talend). Tools: Jira, Confluence, VS Code, Postman, Workbench, Lucidchart. WORK EXPERIENCE

Salesforce Platform Architect Melonleaf Consulting Jan 2024 – Present

• Defined multi-org strategy and LDV optimization to support enterprise-scale operations, improving system performance and scalability.

• Architected API-led and event-driven integrations using REST, SOAP, MuleSoft, and Kafka, reducing cross-platform latency.

• Led Salesforce CPQ and Billing implementations, achieving faster quote-to-cash cycles and increased revenue accuracy.

• Designed governance framework, COE processes, and DR/HA architecture, ensuring platform compliance and resilience.

• Championed AI-powered automation using Einstein Predictions and GPT workflows, increasing sales and service efficiency.

• Oversaw security architecture with Shield, OWD, and encryption, maintaining GDPR and SOC2 compliance.

• Directed DevOps strategy, implementing automated testing, PMD/SonarQube, and CI/CD pipelines, reducing release time.

• Collaborated with stakeholders to optimize CRM Analytics dashboards, delivering actionable insights that influenced strategic decision-making.

Senior Salesforce Developer StreamForce Solutions Jun 2020 – Dec 2023

• Architected event-driven solutions using Platform Events and CDC, enabling real-time synchronization between Salesforce and external systems.

• Optimized SOQL queries and Apex batch jobs for large datasets, improving processing times.

• Led Lightning migration initiative, converting complex Visualforce pages to LWC, improving user engagement and system performance.

• Implemented CI/CD pipelines using SFDX, GitHub Actions, and Copado, reducing deployment errors.

• Mentored junior developers and administrators, enhancing team productivity and enabling scalable development practices. Salesforce Consultant / Developer KPMG Jun 2017 – May 2020

• Designed and deployed custom Apex triggers and batch processes to automate recurring business operations, reducing manual intervention by 40%.

• Integrated Salesforce with external systems using REST/SOAP APIs, improving cross-system data consistency and reporting efficiency.

• Developed and maintained Lightning Components (LWC & Aura), enhancing user interface and adoption across departments.

• Led data migration and ETL processes with Informatica/Talend, ensuring seamless transition and zero data loss.

• Supported governance by implementing field-level security, validation rules, and audit tracking, ensuring compliance with internal and regulatory standards.

Salesforce Administrator Ascendix Technologies Apr 2013 – May 2017

• Optimized user access management by restructuring Profiles, Permission Sets, and OWD, reducing support tickets related to access issues.

• Implemented automated workflows and process builder flows to reduce manual case handling and improving service efficiency.

• Maintained data quality by designing validation rules, duplicate rules, and data import processes, increasing CRM data accuracy.

• Configured and customized Sales Cloud objects, reports, and dashboards, enabling management to monitor KPIs in real-time.

• Assisted in SSO and MFA integration for secure access across multiple apps, enhancing platform compliance. CERTIFICATIONS

• Salesforce Certified Administrator

• Salesforce Certified Platform Developer I

• Salesforce Certified Platform Developer II

EDUCATION

Bachelors Degree Computer Science University of Engineering & Technology

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