Salesforce Admin/Dev with 7+ Years Experience
Resume:
Venukeswari Ootla
Salesforce Admin / Developer
PROFILE SUMMARY:
Over 7 years of experience in Salesforce development and administration, with strong expertise in Sales Cloud, Service Cloud, Community Cloud and Financial Services Cloud (FSC). Skilled in implementing, customizing, and maintaining Salesforce solutions using Apex Classes, Triggers, Visualforce, Lightning Web Components (LWC), and Lightning App Builder. Experienced in upgrading Salesforce Classic apps to Lightning Experience for enhanced user interfaces and improved business workflows. Proficient in SOQL and SOSL queries for data retrieval and manipulation within Governor Limits. Experienced in integration and data management using SOAP and REST APIs, Apex Data Loader, MuleSoft, and Informatica Cloud for bi-directional data transfers and external system connectivity.
TECHNICAL SKILLS:
Salesforce Technologies: Apex, Visualforce, Triggers, Lightning Experience, Lightning Web Components (LWC), SOQL, SOSL, Workflow Rules, Approval Processes, Process Builder, Flow, Validation Rules, Formulas, Email Templates, Roles & Profiles, Page Layouts, Dashboards, Reports, Financial Services Cloud (FSC), Service Cloud, Sales Cloud, Community Cloud, Force.com IDE, Eclipse, Apex Data Loader, Salesforce CLI, Web Services (SOAP & REST).
Additional Skills: ServiceNow, xMatters, Moogsoft, Incident Management, Change Management, Problem Management, AIOps, 24/7 Monitoring, Site Switches, Org Migrations, Instance Refreshes.
Financial Services Cloud (FSC) Skills: Financial Account & Relationship Data Model, Action Plans, Rollups & Dataflows, Household Management, Client Onboarding, and Integration with Core Banking Systems.
Salesforce Tools: Developer Console, Force.com API Tools, Force.com Excel Connector, Salesforce Inspector, Workbench, Salesforce Setup Menu.
Web & Programming Technologies: HTML, XHTML, XML, CSS3, AJAX, XRX, JavaScript, jQuery, JSON, Apex, Java, PL/SQL.
Integration & CI/CD Tools: Jenkins, GitHub, Maven, Ant, GitLab, Bitbucket, Salesforce Deployment Tools, VS Code (Salesforce Extensions), Change Sets.
Databases: Oracle, MS SQL Server, MySQL, MS Access, Salesforce Object Database.
Bug Tracking & Project Management Tools: Jira, Confluence, Trello.
Operating Systems: Windows (All Versions), UNIX, Linux.
Productivity Tools: MS Excel, MS Word, Outlook, PowerPoint.
PROFESSIONAL EXPERIENCE:
H.W. Kaufman Group, Farmington Hills, Michigan, USA Apr 2025 – Present
Role: Salesforce Senior Developer
Customized Salesforce.com applications to meet organizational requirements, including setup of Standard and Custom Objects, Page Layouts, Profiles, and Permission Sets.
Designed and developed Apex Classes, Triggers, Controller Classes, and Visualforce Pages, leveraging Geolocation fields, Force.com IDE, Eclipse, and Lightning Components for complex business logic and custom UI.
Built Lightning Apps and Interfaces using Lightning App Builder, Aura Components, and Lightning Web Components (LWC) to enhance user experience and support Salesforce1 mobile applications.
Developed SFA-based applications covering Sales Cloud, Service Cloud, Financial Services Cloud, and AppExchange integrations, with backend logic implemented in Apex and frontend using Visualforce, HTML5, CSS3, JavaScript, JQuery, Bootstrap, and AngularJS.
Configured and maintained custom reports, dashboards, report folders, and analytic snapshots to track sales performance, lead generation, and operational metrics.
Implemented Salesforce automation using Process Builder, Workflow Rules, Approval Processes, Roll-Up Summary Fields, and scheduled jobs to streamline business processes.
Managed data migration, integration, and large-volume data operations using SOQL/SOSL, Apex Data Loader, Salesforce APIs, and external ETL tools.
Maintained security models, implementing Object-Level, Field-Level, and Record-Level security, and ensured compliance with role hierarchies, sharing rules, and access controls.
Performed version control and deployment activities using Salesforce DX, GitHub, Heroku Pipeline, Copado, Ant Migration, Jenkins, and Change Sets across Sandbox, UAT, and Production environments.
Participated in full SDLC including requirements gathering, analysis, design, development, testing, and deployment, while providing end-user training, support, and documentation for Salesforce applications.
Leveraged Service Management Tools such as ServiceNow and xMatters for incident, change, and problem management.
Utilized Moogsoft and other AIOps tools for proactive monitoring and observability.
Whirlpool, Benton Harbor, Michigan, USA Sep 2024 – Mar 2025
Role: Salesforce Developer
Developed Apex Classes, Triggers, Visualforce Pages, and Lightning Components (Aura & LWC) using VS Code, Sublime Text, Notepad++, Developer Console, Force.com IDE, and Eclipse. Managed metadata changes and installed/uninstalled AppExchange packages including Apttus upgrades.
Built Lightning Apps and reusable UI components for enhanced user experience in Lightning Experience and Salesforce1 Mobile, using HTML5, CSS3, JavaScript, jQuery, and Bootstrap.
Integrated Financial Services Cloud (FSC) data objects with Sales Cloud to streamline customer lifecycle tracking and product cross-sell opportunities.
Implemented Salesforce Automation (SFA) including Process Builder, Workflow Rules, Roll-Up Summary Fields, Approval Processes, Campaign, Lead, and Opportunity Management.
Managed data integration and migration using SOAP/REST APIs, Apex Data Loader, Informatica On-Demand, and tested using SOAP UI frameworks. Conducted sandbox testing and migrated code to production.
Handled version control and CI/CD deployments using GitHub, Bitbucket, Jenkins, Maven, Ant, Copado, and Salesforce DX while providing post-production support, trace log analysis, and routine maintenance.
(TCS) CVS Pharma, Hyderabad, India Mar 2023 – Aug 2023
Role: Salesforce Developer
Developed custom fields, picklists, dependent picklists, validation formulas, and Apex Test Classes to ensure functionality and compliance with business requirements.
Built Visualforce Pages and Lightning Components, ensuring compatibility between Classic and Lightning Experience and integrated rich UI elements using JavaScript, JQuery, and CSS3.
Configured Email Services, Web-to-Lead, Email-to-Case, and Mass Email Management to streamline case management and lead processing workflows.
Managed complex data integrations and AppExchange applications, performing REST/SOAP web service integration, and optimizing Salesforce global search through custom Apex Controllers.
Participated in SDLC activities, including requirement analysis, design, testing, deployment, and maintenance, while using sandbox environments for testing and CI/CD pipelines with GitHub, Jenkins, and Ant for production deployments.
(Capgemini) Cellnovo Diabetics, Hyderabad, India Apr 2022 – Jan 2023
Role: Salesforce Developer
Developed Lightning Apps, Aura Components, Lightning Web Components (LWC), and Lightning Pages using Lightning Design System (LDS) and Lightning App Builder to enhance user experience.
Utilized Financial Services Cloud (FSC) for client relationship tracking and configured Action Plans and Interaction Summaries to support structured onboarding and case management processes.
Built Salesforce automation using Process Builder, Workflow Rules, Approval Processes, and Scheduled Apex Jobs to optimize business workflows.
Designed and developed REST API integrations for Force.com, B2B solutions, and Service Cloud implementations, including AppExchange integration.
Customized Visualforce pages, custom controllers, advanced search functionality, and Apex Classes/Triggers while ensuring compliance with SOQL/SOSL Governor Limits.
Developed custom dashboards, reports, and analytic snapshots to track opportunities, deal registrations, daily forecasts, and overall business performance.
(Wipro) Telstra Telecom, Hyderabad, India Jun 2017 – Feb 2022
Role: Salesforce Administrator
Managed Salesforce security and access control, including Profiles, Roles, Permission Sets, Tab Permissions, Page Layouts, Record Types, and Organization-wide Sharing Settings, implementing Object-Level, Field-Level, and Record-Level Security across the platform.
Configured and maintained Standard and Custom Objects, Fields, Validation Rules, Picklists, Dependent Picklists, Lookup/Master-Detail Relationships, and Company Profiles, Security Controls, and Communication Templates to align with organizational requirements.
Automated business processes using Workflow Rules, Time-Dependent Actions, Approval Processes, Case Assignment Rules, Escalation Rules, Auto-Response Rules, Email-to-Case, and Web-to-Case, improving operational efficiency.
Managed user administration, including new user setup, deactivation, role hierarchy adjustments, and ownership transfer of accounts, contacts, and opportunities, while providing end-user training, weekly webinars, and Salesforce for Outlook integration.
Developed custom Reports, Dashboards, and Analytic Snapshots for performance tracking and operational insights, and performed data integration and migration using tools like Pervasive Data Integrator, Data Loader, and SOQL/SOSL queries.
EDUCATION: Master’s in Computer Science from Grand Valley State University (Aug 2023 to Apr 2025)
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