Customer Service Pro with Healthcare Focus

Naples, FL ***** • LinkedIn

LISA BRINK ********@*****.*** • 239-***-****

Territory Sales Manager

Medical Equipment and Pharmaceutical Sales / Sales and Business Development / Key Account Management

Product Marketing / Relationship Development and Maintenance / Staff Training and Development / Market Research

Dynamic, resourceful, and growth-focused professional with extensive experience and demonstrated success in orchestrating

and implementing robust selling strategies to achieve product growth and expansion targets. Possess strong ability to keep

abreast of the latest industry trends to determine the potential impact on company products and services. An award-winning

professional with expertise in maximizing sales to key accounts through effective relationship building and territory planning.

An intuitive strategist with excellent skills in continuously assessing problem areas and offering recommendations to achieve

business development and growth.

Customer-focused with proven success in growing sales and profitability through developing comprehensive knowledge of

products, services, competitors, and markets. Expert presenter, negotiator, and businessperson; able to communicate

effectively across multiple levels of organization.

Areas of Expertise:

● Consultative Selling Technique ● Sales and Revenue Growth

● Medical and Clinical Acumen ● Educational Demonstrations

● Technical Advice and Assistance ● Market Segmentation / Differentiation

● Problem Solving / Issue Resolution ● Policies and Procedures Compliance

● Business Referrals and Prospecting ● Multitasking and Time Management

Professional Experience

Aspen Medical Products / Advanced Orthopedics- Florida

Territory Manager (01/2024-Present) Achieved and exceeded sales targets through effective territory management and

account development strategies via inside and outside sales.Collaborate with internal teams, including marketing, clinical

support, and customer service, to ensure seamless client support. Stayed up to date with industry trends, competitor products,

and advancements in orthopedic space

Attended industry conferences, trade shows, and training events to promote the company and engage with potential clients.

Maintain accurate records of sales activities, client interactions, and market feedback in the CRM system.

Effective promoting and distribution of Aspen and Advanced Orthopaedic products. Serviced accounts to achieve sales results

at or above established quotas. Provided direct, personal and timely service, via a consultative approach, to physicians,

patientsand managed in a professional and straight forward manner. Provided education and support at the local and state

accounts to effectively support and implement policy and strategy. Also attend local, state and national meetings and

conventions as needed.

Selected Contributions:

● Built a million dollar territory from the ground up within 6 months

● Train medical personnel and patients in the proper use and care of Aspen and Advanced Orthopaedic products.

● Continually develop technical and sales skills.

● Prepare reports and execute programs and policies at the direction of the Nationall VP oProvide service and problem

solving to customers (clinicians and patients) in a timely fashion.

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LISA BRINK

Vive Health- Naples, FL

Senior Sales Representative (01/2021 to 12/2023) Dedicated to achieving predetermined sales goals and quotas by building

and maintaining strong customer relations through effective communication and in-person appointments. Strong commitment

to achieving sales goals, expertise in the orthopedic industry, and a track record of surpassing objectives and driving territory

growth.

Leveragedmy expertise in the orthopedic industry to contribute to the organization's success by identifying the needs of

prospects and providing appropriate responses through various channels. Work with a sophisticated audience of healthcare

professionals. Effectively communicate with current and new customer accounts regarding product updates, portfolio

changes, and educational programs. Implement new sales plans and effective marketing strategies to position the

organization competitively.Successfully cross-sell additional products and manage new product introductions, while

addressing and resolving account-related issues. Actively prospect and generate leads, ensuring the growth of customer

relationships through trust, respect, and exceptional service.

Selected Contributions:

● Through the precision of impactful sales strategies, successfully grew territory 2 consecutive years by 242%.

● Showcasing the outstanding results achieved through the development and implementation of sales strategies and

commitment to excellence, I was recognized and chosen for the Golden Circle Awards. Won all expense paid trips for

2021 and 2022.

● Extensive travel within the territory to meet with Surgeons, MDs, and medical personnel during and outside of

business hours, ensuring the needs of patients, staff, and profitability are met.

Johnson Brother of Florida- Naples, FL

Territory Manager (09/2017 to 10/2020)

Orchestrate and implement effective strategies to maximize sales to key accounts through effective relationship building,

territory planning, and creative merchandising.

Monitor, develop, and maintain account relationships to successfully manage $2.4 million-a-year territory. Create and

implement creative selling ideas to achieve and exceed predefined sales and other performance targets. Build reputable

relationships with customers, senior management, and other stakeholders. Analyze sales and marketing data to determine

the most effective sales and marketing techniques. Monitor competitors’ sales activity within assigned territory. Meet with

customers to address concerns and provide solutions.

Selected Contributions:

● Earned recognition and praise from senior leadership for delivering excellent results; secured Territory Manager of

the year award, 2018.

● Successfully increased territory revenue by 25% for two consecutive years through successful implementation of

impactful sales strategies.

Lincare Inc. – Naples, FL

Territory Manager (7/2014 to 8/2017)

Established and maintained relationships with referral sources within the medical community to develop contacts and secure

business prospects for achieving sales targets.

Called on hospitals and Doctor’s offices, including OR, ER, Pulmonology, PCP, Cardiology, IM, Pediatrics, OB/GYN, Allergists,

and Concierge. Utilized medical and clinical acumen to support and provide technical advice and assistance to customers,

staff, physicians, and support personnel. Performed educational in-services and meetings to advance and improve physicians

and customer relations. Sold and marketed products by maintaining a professional and well-spoken demeanor.

Selected Contributions:

● Achieved outstanding results and secured Sales Manager of the year award for 2016; grew a $2 million territory to

$2.5 million.

● Gained extensive management experience through leading a team of six people as their direct reporting manager.

● Led, trained, and developed medical sales staff to identify and expand new referrals and further align current

referrals to meet the needs of patients and escalate profitability.

● Provide paperwork required to complete and execute sales orders, e.g., prescriptions from patient files, letters of

medical necessity from surgeons, etc.

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Lisa Brink LLC – Naples, FL

Independent Contractor (10/2007 to 1/2014)

Oversaw the responsibility for developing positioning, messaging, social media, competitive differentiation, and SQL's for

multiple start-up companies ranging from app development to medical devices.

Assisted medical/tech/rising start-up companies to focus, research, and understand market needs, laws, and trends. Gathered

and analyzed data for supporting the products from inception to release. Opened dialogue to ensure alignment with business

objectives. Identified, generated, and closed opportunities through conducting extensive market research and analysis.

Selected Contributions:

● Collaborated with business teams to find executable solutions for their customers, attorneys, and/or products.

Additional experience as Corporate Sales Coordinator (2000 to 2007) at Whirlpool Corporation-Benton Harbor, MI)

Education and Credentials

Bachelor's Degree: Mass Communications-Public Relations Indiana University, Bloomington, Indiana

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