Salesforce Admin/Developer with 4+ Years Experience

Salwa Raheem

Salesforce Developer/Admin

*****@************.*** +1-571-***-**** Virginia, USA LinkedIn SUMMARY

Salesforce Developer and Administrator with 4+ years of experience in administration, development, and customization of Salesforce Sales Cloud, Service Cloud, and Lightning Platform. Proven expertise in configuring and optimizing CRM systems for 2,000+ global users, automating business processes with Flow, Process Builder, and Apex, and integrating Salesforce with ERP, analytics, and marketing platforms via REST/SOAP APIs. Skilled in data management, reporting, and dashboard creation, with a strong focus on data quality, security, and regulatory compliance (SOX, GDPR). Certified Salesforce Administrator (ADM 201) and Advanced Administrator (ADM 211) with a track record of delivering scalable, high-quality solutions in Agile environments. EXPERIENCE

S&P Global, USA Salesforce Admin Jan 2024 – Present

• Administer and optimize Salesforce CRM for 2,000+ global users by configuring objects, fields, page layouts, workflows, valid ation rules, and record types, ensuring alignment with business processes across sales, marketing, and client service functions.

• Develop and maintain automated processes using Process Builder, Flow, and Apex triggers, reducing manual data entry by 35% and improving operational efficiency for revenue forecasting and pipeline management.

• Manage Salesforce data quality and integrity through scheduled data audits, deduplication, and cleansing activities using tools like Data Loader and DemandTools, ensuring accuracy for analytics, reporting, and regulatory compliance.

• Design and deliver custom reports and dashboards for leadership and cross-functional teams, providing actionable insights on KPIs such as lead conversion, deal velocity, and client engagement to support data-driven decision-making.

• Oversee Salesforce security and compliance by managing profiles, permission sets, sharing rules, and MFA configurations, ensuring adherence to SOX, GDPR, and company-specific data governance policies.

• Collaborate with stakeholders and IT teams to gather requirements, manage Salesforce release updates, and perform system testing, enabling smooth adoption of new features while minimizing production issues and downtime. Mphasis, India Salesforce Developer Jan 2020 - Jul 2022

• Designed, developed, and deployed custom Apex classes, triggers, Visualforce pages, and Lightning Web Components (LWC) to automate complex business processes, enhancing CRM functionality and improving user efficiency by 25%.

• Configured Salesforce Sales Cloud and Service Cloud with custom objects, fields, validation rules, workflows, record types, and page layouts, aligning system architecture with evolving client requirements and industry best practices.

• Built REST and SOAP API integrations with external systems, leveraging Apex callouts and middleware tools to enable seamless real- time data exchange between Salesforce and ERP, marketing automation, and analytics platforms.

• Implemented declarative automation using Process Builder, Flow, and Approval Processes, reducing manual intervention, streamlining case management, and improving turnaround times by 30%.

• Performed data migration and cleansing using Data Loader, Workbench, and ETL pipelines, ensuring high data integrity, elimina ting duplicates, and optimizing performance across multiple Salesforce environments.

• Collaborated with cross-functional teams and business stakeholders in Agile sprints, participating in requirement gathering, technical design reviews, code reviews, and UAT, ensuring high-quality delivery and user adoption. SKILLS

Salesforce Administration & Configuration: Objects, Fields, Page Layouts, Record Types, Validation Rules, Workflows, Approval Processes, Profiles, Permission Sets, Sharing Rules, MFA Salesforce Development: Apex Classes & Triggers, Visualforce Pages, Lightning Web Components (LWC), SOQL & SOSL Queries Automation Tools: Salesforce Flow, Process Builder, Workflow Rules, Approval Processes Cloud Platforms: Salesforce Sales Cloud, Service Cloud, Lightning Platform Integration & APIs: REST API, SOAP API, Apex Callouts, Middleware Integration Data Management: Data Loader, Workbench, DemandTools, ETL Pipelines, Data Migration, Data Cleansing, Deduplication Reporting & Analytics: Custom Reports, Dashboards, KPI Tracking, Executive Reporting Security & Compliance: Role Hierarchy, Field-Level Security, SOX, GDPR, Data Governance Agile & DevOps: Sprint Planning, Requirement Gathering, UAT, Release Management, CI/CD Pipelines Tools & Technologies: Git, GitHub, Visual Studio Code, Jira, Confluence, Postman Programming Languages: Apex, Java, JavaScript, XML, HTML, CSS Development Methodologies: Agile, Scrum, SDLC

Operating Systems: Windows, Linux, iOS

Soft Skills: Communication, Leadership, Analytical Thinking, Problem Solving, Collaboration EDUCATION

Masters in Information Technology Management Campbellsville University, Louisville, KY May 2024 CERTIFICATIONS

o Salesforce Certified Platform Administrator (ADM 201) o Salesforce Certified Platform Administrator II(ADM 211) o Salesforce Certified Agentforce Specialist

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