Senior Salesforce Developer with 3+ years SDLC mastery

Sujeeth Sundarajan Rajkumar

Salesforce Developer

EDUCATION

• Master of Science in Computer Science from University of Texas at Arlington, Texas, USA SUMMARY STATEMENT

Salesforce Developer with 3+ years of experience delivering end-to-end solutions across the full SDLC, specializing in Sales Cloud, Service Cloud, Marketing Cloud, and HEDA implementations. Strong expertise in Salesforce architecture, custom development using Apex, Lightning Web Components, Visualforce, and declarative automation to build scalable, high-performance solutions. Proven experience in Salesforce integrations, data migration, REST/SOAP APIs, and CI/CD pipelines using Git, Jenkins, Copado, and Gearset. Adept at Lightning migrations, reporting and analytics, and working in Agile/Scrum environments to deliver business-driven, secure, and maintainable Salesforce applications. Strong background in Salesforce data management, including SOQL/SOSL, data modeling, performance optimization, data migration, and integrations using Data Loader, ETL tools, and third-party platforms such as Oracle Eloqua. EMPLOYMENT HISTORY

Senior Salesforce Developer - Macquarie Group, Houston, Texas, USA Jun 2025 – Present

• Designed, developed, and deployed scalable Salesforce solutions using Apex Classes, Triggers, Controllers, Extensions, Visualforce, Aura, and Lightning Web Components (LWC) to support complex business processes across Sales Cloud, Service Cloud, and custom applications.

• Architected and implemented case management and service automation including Web-to-Case, Email- to-Case, Lead Assignment Rules, Queues, and Escalation Rules to improve customer support efficiency and SLA compliance.

• Led development of Lightning Experience applications using Lightning App Builder, Lightning Design System

(SLDS), Utility Bar, and custom Lightning Components, including migration of legacy Classic applications to Lightning.

• Developed and customized Experience Cloud (Communities) portals to deliver secure, role-based customer and partner self-service solutions using Lightning framework and Apex-driven business logic.

• Built and optimized custom Salesforce data models, including Custom Objects, Reports, Dashboards, Analytic Snapshots, and report folders to support executive reporting, sales performance, and operational analytics. Designed and implemented Salesforce integrations and APIs using REST/SOAP, Platform Events, Batch Apex, middleware solutions (MuleSoft, Kafka, Heroku Connect), and external systems to enable real- time and asynchronous data exchange.

• Established and maintained secure DevOps and CI/CD pipelines using Git, Jenkins, Copado, Gearset, Eclipse/VS Code, ensuring controlled deployments, version management, and compliance across environments.

• Leveraged AppExchange solutions and Salesforce ecosystem tools (Tableau CRM, Salesforce Maps, FormAssembly, Slack integrations) to extend platform capabilities and automate enterprise workflows.

• Ensured application security, performance, and scalability by enforcing Salesforce best practices, implementing authentication and authorization mechanisms, optimizing SOQL queries, and adhering to governor limits.

3+ years of experience in the IT industry including 3 years of experience on the Salesforce.com CRM Platform. Certified Force.com Administrator (ADM 201), Certified Force.com Developer (Dev 450) Experienced in analyzing business requirements, Entity Relationship diagram and implementing them to Salesforce custom objects, junction objects, master-detail relationships, lookup relationships. 682-***-**** *******.**********@*****.***

• Acted as a technical lead and mentor, collaborating with architects, business stakeholders, and cross- functional teams in Agile/Scrum environments, conducting code reviews, guiding junior developers, and delivering high-quality enterprise Salesforce solutions. Salesforce Developer - Liberty Mutual Insurance, Plano, Texas, USA Aug 2024 - May 2025

• Developed and maintained enterprise Salesforce solutions across Sales Cloud, Service Cloud, and Marketing Cloud, implementing Enterprise Territory Management, case management workflows, and secure role-based access using profiles, permission sets, and record-level security.

• Designed and built Lightning applications and user interfaces using Lightning Web Components (LWC), Aura Components, Visualforce, JavaScript, HTML, CSS, and SLDS, delivering responsive, high-performing experiences across desktop and mobile devices.

• Implemented end-to-end DevOps and CI/CD pipelines using Salesforce DX, GitHub, Jenkins, Copado, Ant Migration Tool, Heroku Pipelines, and version control best practices to support collaborative development and controlled deployments.

• Led complex data migration and integration efforts, including data mapping, transformation, and bulk processing using Data Loader, SOQL, Cast Iron orchestrations, and legacy system integrations while ensuring data quality and performance at scale.

• Configured and automated business processes and security controls using Flows, Process Builder, Workflow Rules, Approval Processes, Case Queues, Chatter, and Apex-based logic to support promotions, notifications, and operational governance.

• Collaborated closely with UI/UX designers, business stakeholders, and Agile teams, conducted code reviews, optimized SOQL and Apex for governor limits, and ensured platform security, scalability, and adherence to Salesforce best practices.

Salesforce Admin / Developer - Aditya Birla Capital, Mumbai, India Jun 2022 - Jul 2023

• Designed, developed, and administered scalable Salesforce solutions using Apex, Triggers, Visualforce, Aura, and Lightning Web Components (LWC) to support end-to-end financial processes including customer onboarding, loan origination, disbursement, EMI tracking, and renewals across Sales Cloud, Service Cloud, and Marketing Cloud.

• Led data integration, ETL, and migration initiatives using MuleSoft, Informatica, Dell Boomi, and Salesforce Data Loader; executed complex migrations from legacy platforms (e.g., Siebel) to Salesforce while enforcing data quality, validation rules, and duplicate management.

• Implemented secure third-party integrations using REST APIs, OAuth 2.0, Custom Metadata Types, and web services to connect Salesforce with SAP, Oracle, TIBCO, payment gateways, UIDAI, CIBIL, and Aadhaar- based eKYC systems.

• Automated DevOps, release management, and environment governance using Salesforce DX, Jenkins, Copado, Gearset, and CI/CD best practices; supported Classic-to-Lightning migrations and ongoing configuration changes including users, roles, profiles, page layouts, and workflow automation.

• Delivered intelligent customer engagement and document automation by leveraging Marketing Cloud, Einstein AI, Interaction Studio, and AppExchange solutions such as Conga Composer, DocuSign, and Zenkraft, while building responsive, mobile-ready Lightning UIs for field users and partner teams. Salesforce Admin - Patanjali Ayurved, Mumbai, India Mar 2021 - May 2022

• Served as a Salesforce Administrator and enhancement team member, partnering with sales teams and business analysts to gather requirements, translate business needs into scalable Salesforce configurations, and continuously improve platform functionality.

• Administered and configured Salesforce core objects and data models, including Accounts, Contacts, Leads, Opportunities, Cases, Campaigns, Products, and custom objects; defined lookup and master-detail relationships, junction objects, and entity-relationship diagrams.

• Managed user access, security, and compliance, including creation of profiles, roles, permission sets, field- level security, sharing rules, audit trails, and role-based page layouts for different user groups.

• Automated business processes using Workflow Rules, email alerts, time-based actions, lead routing, escalation rules, and approval processes; supported customer and partner portals using Experience Cloud, Visualforce, and custom pages.

• Built and maintained reports, dashboards, and analytics (summary, matrix, charts), managed report folders by profile permissions, executed data import/export and cleansing using Data Loader, and supported testing activities including UAT, regression, and post-release validation. TECHNICAL SKILLS

• CRM & Cloud Platforms: Salesforce.com (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud), HEDA

(Education Data Architecture), Salesforce Lightning Platform, HubSpot CRM

• Salesforce Development & Customization: Apex Classes & Triggers, Test Classes, Lightning Web Components

(LWC), Aura Components, Visualforce Pages, SOQL, SOSL, Flows, Process Builder, Validation Rules, Approval Processes, Workflow Automation, Custom Objects, Metadata API, Governor Limits

• Salesforce Tools & Utilities: Salesforce DX (SFDX), VS Code, Eclipse IDE, Data Loader, Workbench, Salesforce Inspector, AppExchange, Sandbox Management, Change Sets

• Integration & APIs: REST & SOAP APIs, Web Services, WSDL, JSON, XML, OAuth 2.0, Platform Events, External Services, Middleware & ETL Tools (Informatica, Cast Iron, Oracle Eloqua)

• DevOps & Version Control: Git, GitHub, Bitbucket, Jenkins, Copado, Gearset, Bamboo, CI/CD Pipelines, Branching & Merge Conflict Resolution

• Programming & Scripting Languages: Apex, Java, JavaScript, C#, PL/SQL, Python (for data analysis & ML), SQL

• Web & UI Technologies: HTML5, CSS3, JavaScript, Bootstrap, jQuery, AJAX, Lightning Design System (SLDS), Responsive UI Development

• Machine Learning & Analytics: Python, Pandas, NumPy, Scikit-learn, TensorFlow (basic), Data Preprocessing, Predictive Modeling, Model Evaluation, CRM Analytics (Tableau CRM), Einstein Analytics, Salesforce Einstein AI

(Einstein Prediction Builder, Discovery)

• Databases & Data Management: Oracle, MS SQL Server, MySQL, PostgreSQL, Salesforce Data Model, Data Migration, Data Cleansing, Performance Optimization

• Operating Systems & Methodologies: Windows, Linux, Unix, macOS Agile, Scrum, Waterfall, SDLC, Test-Driven Development (TDD)

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