Salesforce Developer - Admin - LWC & CPQ Expert

Sreeni Sarabudla

Salesforce Developer

Email: ************@*****.*** 314-***-****

PROFESSIONAL SUMMARY

• Over 5 years of experience as a Salesforce Admin/Developer working across Sales Cloud and Service Cloud in Financial Services and Healthcare domains.

• Proficient in building Lightning Web Components (LWC), Apex Triggers, Apex Schedulers, and Aura Components to support complex business logic and UI requirements.

• Experienced in designing and implementing Screen Flows, Record-Triggered Flows, and Scheduled Flows to automate backend processes and improve operational efficiency.

• Strong background in Salesforce CPQ, including configuration of Product Rules, Price Rules, Quote Templates, and Approval Processes for healthcare and finance use cases.

• Skilled in developing custom REST APIs, performing real-time integrations using Platform Events, and securing external communications with Named Credentials.

• Implemented integrations with Dell Boomi, CTI systems, and financial tools, enhancing data synchronization, service responsiveness, and client engagement.

• Experienced in integrating Salesforce Marketing Cloud with Sales and Service Cloud to drive secure, real-time data synchronization, automate multi-channel customer journeys and deliver actionable insights through Tableau and Marketing Cloud Analytics.

• Hands-on with Copado, VS Code, Salesforce CLI, and Git-based version control for metadata deployment, CI/CD pipeline management, and environment synchronization.

• Deep understanding of data security, including configuration of Users, Roles, Profiles, Permission Sets, and conducting field-level access audits and security reviews.

• Created dynamic dashboards and custom reports to track KPIs, compliance metrics, and service trends, supporting informed business decisions.

• Adept at working in Agile environments, collaborating with cross-functional teams to deliver high- quality Salesforce solutions aligned with regulatory and operational goals. TECHNICAL SKILLS

Salesforce Lighting app builder, Lighting flow builder, salesforce object manager, experience builder, Force.com, Sandbox Management, Process Builder, Approval Processes, Validation Rules, Sharing Rules, Territory Management, Sandbox Management. Languages Apex, XML, Java

Web Technologies HTML, Ready API, CSS, Java Script. Data Management

and Migration

Tools

User Management, Data Security, Data Governance, Data loader, Data Import & Export, Reports & Dashboards.

IDE Tools Visual Studio, Eclipse, ReadyAPI.

Databases MySQL, SOQL, SOSL

Cloud AWS, GCP.

Integration Tools Eposly, Dell Boomi Integration, MuleSoft Integration, Platform Events, Named Credentials, Remote Site Settings, CTI Integration, Outbound Messaging. Platforms Windows, MacOS.

Version Controls Copado, Bit Bucket, GitHub, salesforce CLI, Git. PROFESSIONAL EXPERIENCE

BJC HealthCare, St Louis, Missouri, USA Sep 2024 – Present Salesforce Developer

• Developed and optimized Apex classes, triggers, and batch jobs to automate business logic and improve performance across Sales Cloud, Service Cloud, and Marketing Cloud environments.

• Built custom Lightning Web Components (LWC) and Visualforce pages to enhance user experience and meet evolving business requirements.

• Customized standard and custom objects including Accounts, Contacts, Opportunities, and Cases by configuring page layouts, validation rules, and record types aligned with business processes.

• Integrated Salesforce with external platforms using REST APIs, SOAP APIs, and middleware tools such as MuleSoft and Dell Boomi to ensure seamless data synchronization across systems.

• Integrated Salesforce Marketing Cloud with Sales Cloud and Service Cloud using Marketing Cloud Connect and MuleSoft to enable secure, real-time data sync for client onboarding and service workflows.

• Designed and automated personalized multi-channel journeys in Journey Builder leveraging Contact Builder and transactional data to target customers with relevant financial product offerings.

• Ensured regulatory compliance including CAN-SPAM through subscriber key strategies, consent- based preference centers, and automated data retention policies protecting sensitive customer information.

• Used SOQL and SOSL for efficient data retrieval and manipulation supporting dynamic UI components and backend logic.

• Executed data migrations and bulk operations leveraging Data Loader, Workbench, and Data Import Wizard to onboard and maintain legacy data.

• Automated complex workflows with Process Builder, Flows, and Workflow Rules to streamline business processes and reduce manual effort.

• Designed and deployed interactive reports and dashboards providing stakeholders with real-time visibility into sales performance, service metrics, and marketing campaign effectiveness.

• Leveraged Tableau and Marketing Cloud Analytics Builder to visualize campaign performance, track key metrics (open rates, click-through rates, conversions), and inform data-driven marketing strategies.

• Monitored and tuned Lightning performance by analyzing component load times, optimizing code, and resolving rendering bottlenecks.

• Configured robust security controls including profiles, roles, permission sets, and sharing rules to enforce data governance and compliance.

• Conducted thorough unit testing and code reviews to ensure application stability and adherence to Salesforce best practices.

• Employed Git for version control and Jenkins for CI/CD pipeline automation, enabling safe and efficient deployment of code across multiple environments. Emerson Electric Co, St Louis, Missouri, USA Nov 2023 – Sep 2024 Salesforce Admin/Developer

• Configured Omni-Channel routing, support queues, and case assignment rules to optimize agent workload and reduce SLA response times in Service Cloud.

• Built custom Lightning Record Pages and Dynamic Forms to improve usability for Sales and Service teams, supporting personalized layouts based on user profiles.

• Managed metadata deployments and environment synchronization using Change Sets, VS Code, and Salesforce CLI, with version control handled through Git and Bitbucket.

• Developed Visualforce pages and Apex controllers to support business workflows not yet migrated to Lightning Experience.

• Built secure Apex REST endpoints for real-time data exposure to external systems, implementing custom authentication mechanisms for data privacy.

• Used Custom Metadata Types, Custom Labels, and Custom Settings to build flexible, configurable applications tailored to business needs and admin-friendly controls.

• Implemented bidirectional integration with third-party systems using Platform Events and callouts, enabling real-time updates for leads and support records.

• Utilized Named Credentials and Remote Site Settings to enforce secure API communication and reduce manual token handling.

• Implemented Salesforce CPQ to generate accurate quotes for patient service bundles, including diagnostic plans and subscription-based wellness packages.

• Created pricing rules and approval processes in CPQ for healthcare discounts, applying conditional logic based on eligibility, plan type, and SLA terms.

• Enabled multilingual support by configuring Custom Labels and Translation Workbench, ensuring translated UI content for Spanish and French-speaking agents.

• Monitored user activity and login history, performed audits on field-level access, and managed object permissions to ensure compliance with internal access policies. Chubb Limited, Bangalore, India Jan 2021 – Jun 2023 Salesforce Admin/Developer

• Built custom Apex Schedulers to automate weekly financial reporting and distribute account summaries to assigned Relationship Managers.

• Developed cross-object Apex Triggers to dynamically calculate investment risk categories upon opportunity updates.

• Designed custom LWC components to visualize Opportunity Timelines, tracking progress through documentation, underwriting, and approval stages.

• Configured Sales Path and Opportunity Stages aligned to financial sales cycles, supporting lead qualification, loan origination, and closure.

• Set up Knowledge Articles and Email Templates in Service Cloud to enable faster responses to inquiries related to repayment terms, credit scores, and portfolio status.

• Maintained Territory Management and Account Teams for structured access to client accounts across regional financial groups.

• Integrated Salesforce with CTI (Computer Telephony Integration) systems, enabling call pop-ups, logging, and agent-customer interaction tracking within Service Console.

• Configured Outbound Messaging to trigger real-time alerts for transaction updates, deal status changes, or SLA breaches within financial workflows.

• Used Named Credentials for token-based authentication when connecting to external financial tools and investment reporting systems, ensuring secure access.

• Developed Aura Components for compatibility with older Salesforce pages, ensuring a seamless experience for advisors using classic UI.

• Leveraged Public Groups, Queues, and Escalation Rules to streamline case routing and enforce compliance with financial support SLAs.

• Customized Product Rules and Price Rules in Salesforce CPQ to auto-apply discounts or interest modifiers based on credit score, account size, or financial tier.

• Configured and managed Users, Profiles, Permission Sets, Role Hierarchies, and Field-Level Security to safeguard sensitive financial data and ensure access control.

• Performed data governance tasks including deduplication, mass updates, and scheduled data exports for internal audits and backup routines.

• Deployed metadata and code using VS Code and Salesforce CLI, with version control and collaboration managed via Git and Bitbucket.

• Participated in branch-based deployment workflows, ensuring controlled releases to QA and production environments through Git-based CI/CD pipelines. Techimax IT Solutions, India Jun 2020 – Oct 2020

Salesforce Intern

• Configured Custom objects, Custom tabs and deployed workflows approval processes validation rules and sharing rules to meet the requirements of the application.

• Used Force.com developer toolkit including Apex classes, Apex Triggers, Components Controller Classes, and Visual force to develop custom business logic.

• Debug apex scripts using debug logs and system logs console to catch exceptions and execute Governor Limits.

• Monitored custom reports for sales managers and executives.

• Designed Field mapping document for various objects like Account, Contacts, Tasks and Opportunity.

• Created workflows Approval processes validation rules and sharing rules. CERTIFICATIONS

• Salesforce Certified Administrator

• Salesforce Certified Platform Developer I

• Salesforce Certified Agentforce Specialist

• Salesforce Certified AI Associate

EDUCATION

Master’s in Information Technology Management

Webster University, MO, USA.

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